Buzz Marketing for Technology
JUNE 27, 2008
« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Certainly the new array of social media and Web 2.0 TrackBacks (0). 1 Comments.
Buzz Marketing for Technology
JUNE 27, 2008
The competitiveness of firms will reflect the way their businesses receive and process information to create intelligence." In the period ahead of us, more important than advances in computer design will be the advances we can make in our understanding of human information processing - of thinking, problem solving, and decision making."
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Anything Goes Marketing
DECEMBER 21, 2008
For example if you have a Twitter post such as "New white paper on how to increase ROI". Upon clicking on the link to the white paper, direct "Tweeple" (twitter people) to a landing page where you request their email address to get access to the white paper if you don't already have it. Most likely.
Industrial Marketing Today
AUGUST 17, 2010
You need to have a process in place for your content optimization to evolve over time. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy.
Industrial Marketing Today
MAY 7, 2010
Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts. This white paper aims to change that perception of them.
NuSpark Consulting
JUNE 26, 2010
The main benefit for replacing manual lead generating processes with marketing automation is that it allows companies to reach out to potential customers in a timely, more efficient, manner. Following up with leads through email is called lead nurturing and includes links to additional valuable content such as white papers and webinars.
Industrial Marketing Today
MAY 26, 2010
The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.
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