Marketing Insider Group

DECEMBER 1, 2023

In the B2B selling world there is near universal appreciation for the value of sales coaching. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. Training prepares sales reps to execute. What Are We Coaching For?

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

Square 2 Marketing

FEBRUARY 18, 2021

It’s Going To Shorten Your Sales Cycle By Days And Improve Your Close Rate By 10%. If I could tell you a way to cut days off your sales cycle and increase your close rate by 10%, would that get your attention? What if you could easily train your reps to do it? What if this improvement wouldn’t cost you any money?

Process 96

Process Sales Cycle Training Cost 96

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine. Virtual Sales Training Resources. Sales Gravy: Virtual Selling Skills Bootcamp.

Training 141

Training Top of Funnel Resources Work Management 141

Seismic

MARCH 7, 2023

Today’s buyers interact with B2B sales reps in a completely different way than they did a few years ago. Instead, they require an expert partner who can deliver a personalized experience during every stage of the buying process. So what can businesses do to help reps navigate these challenges and thrive in their roles?

Training 52

Training B2B Sales B2B Budget Programs 52

InsightSquared

OCTOBER 10, 2019

With communication taking on digital forms, tech-based tools and solutions are lucrative to the success of a modern sales and marketing strategy. The same survey determined that millennial managers are the most concerned at 51%. Invest in a human capital management (HCM) solution, like this option , to do just that.

Work Management 176

Work Management Marketing Management Process Paid Search Agency 176

InsightSquared

NOVEMBER 6, 2017

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. Have you ever heard the comment, “Why can’t we just train the sales team?” But, all too often it’s touted as the end-all be-all solution when the problem isn’t a lack of training, it’s confusing processes, or there is a lack of management.

Training 136

Training Work Management Rules Forecasting 136

Martech

APRIL 22, 2024

I am trained with MarTech content. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry. Here are four effective email tactics: 1.

Lead Generation 100

Lead Generation Lead Ranking Tactics Lead Scoring 100

SmartBug Media

APRIL 18, 2024

Training and earning user buy-in on a new platform is arguably the toughest part of any technology implementation. When you onboard a new project management system, you work with a dedicated representative. And when you’re ready to leverage HubSpot for your marketing, sales, and customer success needs, you work with SmartBug Media.®

Training 64

Training Hubspot CMS Development Work Management 64

Hubspot

JANUARY 6, 2021

You've established the various stages of your sales process. You've trained your salespeople on the key actions required to move prospects from stage to stage. The concept that underlies all those points is known as sales effectiveness. Some other ways to measure sales effectiveness include: Individual quota attainment.

Process 96

Process Effectiveness Top of Funnel Work Management 96

Martech

MARCH 1, 2024

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. This last one is a biggie.

Tactics 116

Tactics Work Management B2B Marketing Marketing Management 116

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience? Guest post by Eduard Klein.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Hubspot

FEBRUARY 12, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. But in the modern sales landscape, more and more salespeople have started reforming their behavior. Identify In this stage, salespeople do research to start the sales process with prospects who seem like good fits.

Hubspot 80

Hubspot Process Verticals Marketing Prospects 80

Hubspot

OCTOBER 4, 2023

In sales, where every conversation counts and every opportunity demands precision, your team needs more than just the ordinary training programs. Without sales training software, it would be very difficult to ensure reps are applying best practices, staying up-to-date with the products and services they’re selling, and closing deals.

Enterprise Management 52

Enterprise Management Work Management Training Software 52

Seismic

DECEMBER 5, 2023

Your sales team can only go so far without proper training and enablement. That’s why the best sales training programs don’t end after onboarding. As sellers mature and your company evolves, training objectives and methodologies will naturally evolve too — and that’s a good thing. More on that in objective #5!)

Training 59

Training Work Management Marketing Management Touchpoints 59

Convince & Convert

FEBRUARY 21, 2024

If you have not already given them guidelines or training, now is the time. Best Practice Training This is a great place to start if you have not already hosted company-wide training on ChatGPT best practices. Your innovation, marketing, sales, and legal teams should be represented, as well as someone from leadership.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Hubspot

SEPTEMBER 22, 2022

In the HubSpot Blog's recent survey of over 500 sales professionals, we tried to see what sales leaders hope to achieve when training reps and the top sales coaching tactics they use to get there — and our survey produced some interesting insight on both fronts. Sales Leaders' Primary Coaching Goals.

Tactics 79

Tactics Training Customer Surveys Verticals 79

Webbiquity

FEBRUARY 20, 2020

Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Guest post by Sean Gordon. 1: Start At The Beginning.

Work Management 309

Work Management Video Marketing Marketing Strategy Marketing & Strategy 309

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.” 7) Training and communication are top challenges. 4) The top marketing KPIs are (too?)

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable. To craft an effective modern sales playbook , data and analytics must reign supreme.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Zoominfo

MARCH 4, 2021

The B2B selling process is slow but steady. On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Today we’re sharing tips and tricks to shorten the sales cycle, broken down by stage.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Lead Forensics

DECEMBER 18, 2023

It’s often taken for granted that we all know and understand these B2B sales terms, as these pieces of vocabulary become used so often they are undoubtedly commonplace. Sales pipeline and sales funnel, for example, are believed by many to be one and the same, but this belief is far from the truth.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Buyer's Journey Marketing Funnels 52

Scoop.it

DECEMBER 28, 2021

Therefore, it makes sense to sharpen the focus on your lead management and optimize it at every stage. In fact, research shows that automating your lead management process can increase sales revenue by 10% in just six months. That way, you can implement the right system for your sales team and consumer market.

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

Hubspot

JULY 5, 2021

Exemplary sales managers don't just pop up out of nowhere. And very few — if any — reps can assume a management role and thrive, based strictly on intuition. No, it takes thorough, thoughtful training to get there, and that process is rarely self-explanatory. Let's take a look at what they came up with.

Training 74

Training Tips Lead Scoring Lead Ranking 74

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Sales great Zig Ziglar once wrote, “If you aim at nothing, you will hit it every time.” ” That’s the struggle of every team without clear sales targets: no clarity, no progress, no growth. See how it works What are sales targets? Why are sales targets important? All they have to do is start running.

Cross-Selling 116

Cross-Selling Budget Programs Training Forecasting 116

Salesforce Marketing Cloud

APRIL 18, 2023

Welcome to #Salesblazer Q&A, a column by sales pros, for sales pros. Dear Salesblazer: What is generative AI and how will it affect sales reps’ jobs over the next year? I don’t see it replacing reps any time soon, but AI will certainly affect the way we work in the coming months and years. . Have a question?

Generation 98

Generation Sales Qualified Leads CRM Work Management 98

Square 2 Marketing

MARCH 16, 2021

People Do Business With People, And Your Reps Need To Be Exceptional. Junior business development reps (BDRs) were picking up his highly qualified leads and fumbling the opportunity at the goal line. I was talking with a director of marketing at a large pre-IPO software company. He was extremely frustrated. It still wasn’t working.

Lead Ranking 66

Lead Ranking Process Lead Scoring Sales Qualified Leads 66

Hubspot

AUGUST 9, 2022

That's why leaders need to leverage effective sales training techniques to set reps on the right course and facilitate their professional growth. When we reached out to Sunny Sandhu — Director of Sales Development at Guru — for his insight, he stressed the importance of covering the "why" behind a topic.

Training 66

Training Contact Marketing Class Paid Search Agency 66

ClearVoice

JULY 25, 2023

Whether you’re a natural or have two left feet, finding a shared rhythm when managing freelance writers is essential to success. This guide aims to help you manage your expectations and fine-tune a writer’s work, ensuring an efficient and mutually beneficial relationship.

Top of Funnel 52

Top of Funnel Work Management Marketing Management Process 52

Outreach

FEBRUARY 26, 2019

What is B2B Sales? B2B sales refers to a sales model or a category of selling wherein a business sells its products or services to another business. What is a B2B sales representative? What is the B2B sales process? A B2B company is one whose target customers are other businesses.

Top of Funnel 71

Top of Funnel B2B Sales Process B2B 71

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

Seismic

FEBRUARY 5, 2021

In the past year alone, the sales process has undergone significant changes. As more business takes place in digital environments, customers are changing the way they interact with sales teams. Champion training for new sales activities.

Process 52

Process Tips Marketing Analytics Tools Work Management 52

Hubspot

JULY 25, 2023

Like many disciplines, sales teams everywhere are trying to understand what role artificial intelligence will play in their industry. It’s here, and it’s already changing sales as we know it. Whether you’re skeptical, curious, or fully on board, it’s important to educate yourself about how sales reps are using AI.

Marketing AI 55

Marketing AI Creativity Top of Funnel Work Management 55

Hubspot

MARCH 6, 2018

What is a sales process? Sales process” most often refers to a repeatable set of steps your sales team takes with a prospect to move them from early stage to a closed customer. A good sales process helps your reps consistently close deals by giving them a framework to follow. Research/evaluate.

Process 100

Process Work Management Churn Rate Consulting 100

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65