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25 White Paper Examples To Inspire Your Strategy

CoSchedule

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.

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How to Align Your Web Design with Your Marketing Mission

Vision Edge Marketing

You might not be happy with your current SEO rankings and/or conversion rate, or your website is outdated, e.g., it needs a modern design and increased mobile-friendliness, and/or it Is no longer aligned with your company brand, or your latest product offerings. conveys the problem you solve or opportunity you create for a prospect. .

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From Clicks to Conversions: Perfecting Your CRO Strategy

ClearVoice

Actions will vary depending on the objective of the website or landing page but can include: Downloading a white paper Filling out a form Signing up for a free trial Making a purchase Registering for a webinar The goal is to increase conversion rates , which increases return on investment (ROI).

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What Role Can a Website Play In B2B Lead Generation?

Lead Forensics

They may then be encouraged to hand over their name and email address in exchange for a white paper. However, you do it, always make sure you are working within all data privacy guidelines that apply to your area. Adding new content regularly will also help keep your website feeling fresh and aid your SEO efforts.

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4 Qualities SMBs Should Look For When Vetting Content Marketing Agencies

BenchmarkONE

Moreover, in the digital era, user privacy is increasingly becoming the top-most concern for customers. Content marketing is an excellent channel to keep customers informed on steps you’re taking to enhance their digital privacy. . Industry behemoths such as Apple and Google are jumping the cookieless technology bandwagon.

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B2B Content Marketing for Lead Nurturing and Retention

KoMarketing Associates

Lately it’s been established that content creation is integral to successful SEO. For example, this May, ReTargeter put together a white paper about how to comply with the EU ePrivacy Directive. After hearing concerns from several clients regarding the European legislation, we decided a white paper would be valuable.

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White Papers & Webinars: Is Marketing Information Still Effective?

Single Grain

With concerted effort and dedication to producing high-quality informational content, tactics like webinars and white papers can still contribute beneficially to your brand’s lead generation strategy. Webinar: In contrast to white papers, webinars offer a more interactive and dynamic experience for both presenters and attendees.