Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

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Zoominfo

APRIL 20, 2021

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. TrustArc, a global provider of compliance solutions, spent months rigorously combing through our data privacy practices and procedures looking for weaknesses.

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Heinz Marketing

JUNE 27, 2022

It’s no secret that the digital privacy landscape is changing. Third-party cookies : These are the cookies that can put your privacy in danger. Apple Mail Privacy Protection. Just because someone opens your email, it does not mean the information has been read or processed in your prospect’s brain.

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Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Beyond removing outdated or duplicate records, implement processes to validate the quality of incoming data and standardize data formats across your database.

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Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Process cost and maturity are two significant gating factors that currently put data clean rooms as a super-premium or ‘luxury’ solution,” Milicevic said. Business email address Subscribe Processing.

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Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. It’s not just data privacy legislation that’s changing the game for email. Marketers can no longer use personal data without restrictions. Security bots may inflate click rates in email reports.

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Salesforce Marketing Cloud

APRIL 20, 2022

As the quantity and variety of data continues to increase, and rules around privacy take hold, it’s never been more important to get the most out of marketing data. Plus, we discover how marketers are adapting to a privacy-focused data ecosystem and the trends shaping cross-channel marketing.

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Convert

APRIL 21, 2021

The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023. Ability to Process. Right to receive notice of processing activities. Opt in or opt out for processing of sensitive information. Data Protection Assessments. Key Provisions. Virginia CDPA.

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Zoominfo

JANUARY 18, 2023

In our digital world, where millions of business contacts are changing by the minute, ZoomInfo simplifies that age-old process for businesspeople who have no time to lose. Data privacy is a top priority at ZoomInfo. We’ve funneled enormous amounts of time, resources, and energy into continually improving our privacy standards.

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Martech

JANUARY 8, 2024

The reason for this is one word: privacy. For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. It’s not all doom and gloom. Companies like Factors.ai

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Convert

NOVEMBER 30, 2020

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023.

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ClickZ

OCTOBER 2, 2020

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. These shifts are in response to a greater demand for data privacy and transparency into how consumer data is measured and used.

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Adobe Experience Cloud Blog

APRIL 20, 2020

But those are just two out of a handful of website builders that are trying to incorporate artificial intelligence into the website building process. At the heart of the AI website building process is the artificial intelligence algorithm. How AI Is Making the Website Building Process Better in 2020. Boosting privacy.

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Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Ability to Process. Right to receive notice of processing activities. Opt in or opt out for processing of sensitive information.

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Litmus

AUGUST 2, 2021

Privacy & trust. April chimed in, talking about the SparkPost marketing team’s sprint process and how they work with other stakeholders in the organization. Work closely with those other teams, find out a process that would work for them, and look at it in terms of the overall workload that your team has. Newsletters.

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ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. Some companies meet this criterion but believe they are not affected by the privacy law because they are not based in California; however, this is not true.

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ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. Some companies meet this criterion but believe they are not affected by the privacy law because they are not based in California; however, this is not true.

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Martech

JULY 5, 2023

The bigger concern for all of big tech is that the data privacy and protection war is heating up,” he says. billion for privacy violations The decision. The ruling says users’ privacy interest overrides the “legitimate interest” argument of Facebook to personalize ads. Business email address Subscribe Processing.

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Martech

NOVEMBER 28, 2022

Dealing with privacy changes. Other actions being taken to address privacy laws: Creating a first-party data strategy 54% Creating second-party data-sharing agreements 52% Investing in new technologies (e.g., There may be some privacy protection fatigue setting in. Processing. Get MarTech! In your inbox.

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Martech

FEBRUARY 16, 2023

As part of their Building for Privacy Series, the organization also released a primer for clean rooms that outlines the industry with definitions and concepts, and includes a roadmap of future clean room proposals and initiatives. Subscribe Processing. The standards will remain open for public comment for 60 days, until April 17, 2023.

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Martech

JANUARY 27, 2023

But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Common privacy law provisions. The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. GDPR analogs. Other duties. Other laws.

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Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

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ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. Some companies meet this criterion but believe they are not affected by the privacy law because they are not based in California; however, this is not true.

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Bluetext

DECEMBER 8, 2022

You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of comprehensive data privacy bills, successfully passed by both Connecticut and Utah.

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Hubspot

AUGUST 9, 2017

At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle. Privacy Shield.

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Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.

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SmartBug Media

JANUARY 17, 2020

According to a 2018 Demand Base study, only thirty-two percent of organizations surveyed report being fully compliant, and many are in the process of still obtaining compliance. No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered.

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NetLine

AUGUST 16, 2019

And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. In short, “Privacy Shield is an agreement between the EU and US allowing for the transfer of personal data from the EU to US.”

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Martech

MARCH 16, 2022

What we’re reading: On the subject of privacy, marketers experienced a rewind last week when HBO was slapped with a class action lawsuit alleging that it was sharing the viewing histories of its HBO Max subscribers with Facebook. The law was passed after a journalist obtained the rental history of Robert Bork.

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Litmus

NOVEMBER 16, 2021

As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical. Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). See which email clients your subscribers are reading in so you can optimize your email designs and focus your QA process.

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Porch Group Media

OCTOBER 25, 2021

With its recent IOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates.

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DAGMAR Marketing

NOVEMBER 20, 2023

Data thresholding is intended to protect user privacy. Here is an example of what you’ll see in GA4 if your data has been thresholded: Data Thresholding Benefits Over the past several years, the digital world has received growing pressure to maintain and protect user privacy on the web. Today’s topic: Data thresholding.

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Martech

OCTOBER 3, 2022

Don’t forget that other stack components can also affect data collection and processing. It is no secret that privacy regulations have evolved. Further, privacy regulations also vary throughout the world. Dig deeper: With Apple privacy protections hurting revenue, some companies are finding ways around it.

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Digilant

JULY 10, 2023

Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers. This privacy-safe data clean room allows for holistic, deep-level data analysis.

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Digilant

JULY 10, 2023

Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers. This privacy-safe data clean room allows for holistic, deep-level data analysis.

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Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Is your brand keeping pace with these changes?”. Senate in July.

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Litmus

NOVEMBER 15, 2022

How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? Apple Mail Privacy: 51.0%. This data is a subset of the larger data set, and represents 17% of the total email opens we processed. Trends in Email Engagement [Infographic]. billion opens. Gmail: 28.5%.

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