Presentation RSS Social Media Twitter 
Convince & Convert
SEPTEMBER 11, 2015
A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.
The Effective Marketer
MAY 7, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. Like Be the first to like this post.
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B2B Marketing Traction
OCTOBER 20, 2010
I’ve been doing a presentation called “Leverage Technology for Marketing Success” for about the past ten years. Now it’s about having the great web site, the content, the eLetter, plus a presence on social media. It’s really important to be human in your social media efforts.
Sprout Social
DECEMBER 27, 2016
Managing your social media workflow in the constant chatter of Tweets, Likes and Direct Messages can be tough. A social media manager’s work is never done and it seems like a new task gets added to your checklist every week. It is important to note that there is no shortcut of value in social media marketing.
Savanta
FEBRUARY 1, 2012
Social media has become a bit of an obsession for me. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. A number of quality measures are battling it out for dominance at present. Noting their behaviours. The Chameleons.
Convince & Convert
SEPTEMBER 21, 2010
Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. How Does Your Audience Use Social Media? They always do.
Customer Experience Matrix
DECEMBER 8, 2011
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.
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