Hubspot

MAY 11, 2018

If you landed on this blog post, you’re probably considering a career in public relations. Read on to find out if a career in public relations is right for you. What is Public Relations? Public Relations can be boiled down into two main responsibilities: promoting a brand and protecting it.

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Public Relations PR Press Conference 76

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with industry trends for next year!

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PR Trends Public Relations Ethics 48

SmartBug Media

JUNE 28, 2023

Without a thorough understanding of the role of public relations (PR) in brand recognition, many companies struggle to increase their visibility and improve their reputation. The Role of PR in Developing Brand Recognition PR plays an essential role in building brand recognition. What Is Brand Recognition?

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PR Brand Identity Branding Loyalty 98

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. Unfortunately, the PR industry is not devoid of unscrupulous players.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Content Marketing Institute

MARCH 28, 2024

It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling. Are you ready for the transformation? We’re not talking about AI.

PR 107

PR Content Marketing Public Relations Storytelling 107

Champion Communications

JULY 24, 2023

Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

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PR Campaigns B2B Thought Leadership Buzz 62

Oktopost

MARCH 8, 2023

Hot Topics of this Episode Include: Why social media should live in-house How to get top-tier coverage for a brand nobody has heard of Building measurement plans to measure public relations effectively Meet Lauren Lauren Gumport is the Vice President of Communications & Brand at travel insurance disruptor, Faye.

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PR Media Transparency Startups 117

Walker Sands

MAY 8, 2024

PR and strategic communications continue to underpin many of our client programs at Walker Sands, supporting clients to drive awareness, de-position competitors, create new categories and drive growth. I’m excited to share that Annie Gudorf is now leading our PR function as Executive Vice President, PR.

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PR Work Management B2B Thought Leadership Paid Search Agency 52

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Don’t (or Do) Compare My PR Campaign to Google Ads.

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Social Media Storytelling Social Marketing Work Management 179

Champion Communications

JUNE 7, 2023

This in turn has made it difficult for those of us in Public Relations (PR) to confidently say what the year ahead will hold. But, one thing for sure is that the skills previously required to be an effective communicator in the PR industry have broadened. Enter social media.

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PR Social Media Media Public Relations 62

KoMarketing Associates

APRIL 24, 2017

As public relations professionals begin to work closely with marketers, new research suggests that they will become more aligned in the future. About 47 percent of PR agency professionals said the same. Approximately 12 percent of in-house PR employees agreed.

PR 120

PR Public Relations DemandBase Advertising Agencies 120

Walker Sands

SEPTEMBER 16, 2022

From data-driven campaigns to strategic funding announcements, our public relations experts continue to produce exceptional results for our clients. The PRSA Summit Awards showcase outstanding contributions to the public relations industry in the Puget Sound area, and it’s an honor to be recognized among this year’s top PR campaigns.

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Public Relations Thought Leadership PR Outreach 98

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

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Storytelling Examples PR Trigger Marketing 78

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

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PR Paid Content Public Relations Paid Search Agency 77

Emplifi

OCTOBER 24, 2019

Social media has evolved into a prime storytelling tool. With the growing digital landscape, brands are now implementing social media into their PR strategy as a means to connect with larger audiences.

Social Media 80

Social Media PR Media Public Relations 80

Emplifi

OCTOBER 24, 2019

Social media has evolved into a prime storytelling tool. With the growing digital landscape, brands are now implementing social media into their PR strategy as a means to connect with larger audiences.

PR 80

PR Social Media Media Public Relations 80

SmartBug Media

SEPTEMBER 23, 2019

You may already understand that public relations , or earned media, can be an impactful tool in getting exposure for your small business brand. Some say PR has 10 times the impact of traditional advertising because positive media coverage is considered to be an independent, third-party endorsement for your company.

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PR Public Relations Brand Identity Branding 61

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

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Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 323

Content Standard

AUGUST 29, 2019

Every marketer knows there’s a fair share of tension between public relations and SEO teams. Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling angle of a product or service to publishers.

PR 83

PR Outreach SEO Brand Identity 83

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts?

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PR Paid Search Agency Tips Advertising Agencies 100

Walker Sands

JULY 21, 2021

With so much recent change in the air – post pandemic recovery, the fight for racial justice and gender equity – we’ve never felt stronger about working in PR and fostering positive connections. Two years later, I switched to a public relations major, and it was flipped – women were the majority, which was a bittersweet adjustment in a way.

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PR Impressions Class Thought Leadership 52

Walker Sands

JULY 29, 2021

With an increasing number of B2B tech brands vying for media attention, our Seattle team has continued to help our West Coast clients stand out from the crowd, reach key target audiences and earn credible recognition through strategic public relations programs that secure strong media results.

Public Relations 98

Public Relations PR Ideal Customer Profiles Advertising Agencies 98

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Use more storytelling. So how do you integrate more storytelling into your content? So how do you integrate more storytelling into your content?

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Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Walker Sands

AUGUST 12, 2021

The relationship between PR professionals and journalists can be complicated. Consider Twitter, where there’s no shortage of reporters taking to their feeds to roast PR pitches with often hilarious and occasionally expletive-ridden rants. PR isn’t always the right move for your organization. Measure, then measure again.

PR 52

PR Storytelling Marketing Report Open Rate 52

Sales Engine

FEBRUARY 25, 2016

Having practiced PR for more than two decades it might surprise you to hear me say that the principles of public relations haven’t changed much over the years. Pundits say that PR must engage with the community and that content is king. Pundits say that PR must engage with the community and that content is king.

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PR Public Relations Marketing Management Storytelling 136

Brandpoint

JULY 8, 2019

2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. This workshop, which took place on June 24 at the Hubbard School of Journalism at the University of Minnesota – Twin Cities, featured a number of speakers, panels and presentations about all things digital storytelling. 2017 SMBMSP #96.

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Conference PR Storytelling Public Relations 107

Sword and the Script | B2B

MAY 9, 2023

Storytelling enhances value. Storytelling can be a powerful sales tool. The lesson is that storytelling can be used to motivate a sales team to use B2B content too: “Sellers were significantly more likely to use the content after watching a role-play demonstration from a high-performing peer.”

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Sales Engine

FEBRUARY 25, 2016

Having practiced PR for more than two decades it might surprise you to hear me say that the principles of public relations haven’t changed much over the years. Pundits say that PR must engage with the community and that content is king. Pundits say that PR must engage with the community and that content is king.

PR 120

PR Public Relations Marketing Management Storytelling 120

Bluetext

APRIL 14, 2023

B2G brands competitively positioning themselves to pursue and capture digital transformation-driven contract opportunities benefit from a smart, holistic public relations program aligned with the pace at which agencies are evaluating, adopting and deploying new technologies.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

LeanData

FEBRUARY 11, 2016

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Does your PR move the needle?

PR 53

PR Marketing Attribution Lead Ranking Budget Programs 53

Walker Sands

JANUARY 28, 2021

Public relations has undergone dramatic changes and practitioners have realized not only to advocate for diversity within their own organization, but to also be mindful of the products and messages that they or their clients produce and actively work to disengage biases, stereotypes and misconceptions from dialogue.

PR 40

PR Public Relations Work Management Consulting 40

Walker Sands

APRIL 5, 2019

Last week, we were honored to have that work recognized among Seattle’s top PR campaigns at the PRSA Totem Awards , where the team took home two wins for our work on Nintex America’s Most Broken Processes Campaign and LiveStories Gender Pay Gap Campaign. On top of producing award-winning work, our Seattle office is expanding rapidly.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Brandpoint

NOVEMBER 2, 2022

You can’t click on a link, open an email or turn on your iPad without knowing the world is in turmoil, and the PR industry is evolving to reflect this. Read More: The Best 4 PR Tactics for ESG Campaigns ] The direct line between ESG and business growth There’s no doubt a strong ESG proposition creates value.

Brand Identity 62

Brand Identity Branding Media Business 62

Thinkers360

JUNE 2, 2024

37 Patrick Van Hull Supply Chain Storyteller Contact Patrick Van Hull Score: 32.21 Score: 32.21 34 Sristhi Assudani Stealth Start UP Contact Sristhi Assudani Score: 32.21 35 Mindy Gibbins-Klein The Thoughtful Leader Contact Mindy Gibbins-Klein Score: 32.21 36 Kamales Lardi Lardi & Partner Consulting Contact Kamales Lardi Score: 32.21

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

LeanData

FEBRUARY 11, 2016

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Does your PR move the needle?

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40