Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy.

Analytics 127

Analytics Privacy Privacy Policies Privacy Protection 127

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Sprout Social

NOVEMBER 29, 2023

Instagram automation refers to the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present. Simply spending time on the platform and interacting with accounts in any way, shape or form will set you up for more engagement by default. Let’s dig in.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Sprout Social

FEBRUARY 1, 2024

Streamline your reporting Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more. Use the analytics feature provided through third party Facebook publishing tools to draw insights for your social media reporting.

Facebook 98

Facebook Digital Asset Management Tools Brand Identity 98

Martech

SEPTEMBER 18, 2023

Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. Select your Universal Analytics property. Select your Universal Analytics property.

Google 122

Google Opt-out Opt-in Paid Search Agency 122

SocialPilot

APRIL 26, 2024

Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. However, while scheduling, you will soon realize that content scheduling is not the same for different platforms. Each one has its own peak time and preferences.

Social Media 64

Social Media Effectiveness Media Top of Funnel 64

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Providing visibility through analytics. Enabling personalized content.

CMS Development 111

CMS Development Allocation Budget Programs Business 111

Contently

JULY 7, 2022

Google Analytics. Let’s start with the most obvious, Google Analytics. Beyond that, Google Analytics offers a wealth of search engine optimization features and benefits: multiple traffic statistic options, real-time audience tracking, site visitor behavior views, conversion reporting…the list is endless. Clearscope.

SEO 197

SEO Marketing Analytics Tools B2B Marketing Tools 197

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Many companies around the world have met this challenge by visualizing their data and uncovering valuable insights with Tableau, the world’s leading AI-powered analytics and business intelligence platform. In other words, Tableau is for the Trailblazers of the data and analytics world. What is Tableau?

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Your social media teams can merely review this content, make edits, and schedule the post on multiple platforms, helping you save time and manage various social media channels efficiently.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Engagio

MARCH 21, 2024

They are here to help provide technical deep dives on any part of the Demandbase platform when you need it most- like your personal GTM maestro. From setting up journey stages, engagement minutes, and keyword sets to building out role-based dashboards and reporting, our Managed Services consultants are experts in the platform.

Marketing Analytics Tools 62

Marketing Analytics Tools DemandBase Work Management Marketing Management 62

Scoop.it

OCTOBER 5, 2023

Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. Why Account-Based Marketing is Becoming More Popular in SaaS The SaaS market is proliferating, and competition is increasing. Identifying target accounts The first step in implementing ABM is to identify your target accounts.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? Only then will you get the real measure of your social strategy.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. These platforms enable users to set and manage their consent preferences for data processing activities, such as marketing or profiling.

Digital Asset Management 118

Digital Asset Management Work Management Privacy Marketing Management 118

Martech

JANUARY 19, 2024

Today’s consumers receive a lot of email across their personal and business email accounts. There are new bulk restrictions from major email platforms. When you consider all of the applications for email used by your organization, you understand why a robust email automation platform is a requirement. Drip campaigns.

Email Marketing 129

Email Marketing Automation Tools Planning 129

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. North America is expected to account for the lion’s share of the market, while Asia Pacific will be the fastest-growing region.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Marketing AI 108

SocialPilot

MARCH 12, 2024

Reels are a significant part of Instagram and generate the highest engagement on the platform. But as social media evolved, so did this platform, and scheduling content became a thing. To schedule reels, the Instagram native feature works only on Desktop for those with a business or creator account.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Anyword

MARCH 14, 2024

By leveraging your historical data alongside cutting-edge analytics, you can compare your new content against content that you previously published from your social, ad and email accounts that you connected with Anyword. You can control what variations from your connected account are compared to your new content.

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Predictive analytics. Account-based marketing. Native CRM integration.

Marketing Automation Services 127

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 127

Contently

JANUARY 31, 2023

MarTech platform providers took a bet that marketers would be some of the earliest and most active adopters of AI in the enterprise. As a result, they have been embedding AI and ML capabilities into marketing technology platforms to enhance features and functionality. Where can you find AI in marketing technology?

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Martech

OCTOBER 3, 2022

Analytics platforms. It is not unheard of for a company to change analytics platforms within its stack. A common example is a web analytics platform. Two major players in this space are Adobe Analytics and Google Analytics. This makes things difficult for an analyst to account for.

Analytics 119

Analytics Privacy Protection Privacy Marketing Analytics Tools 119

Martech

MARCH 28, 2023

This installment features recent enhancements to Sales and the Customer Data Platform. Sales: Analytics, Account Discovery Dashboard, AI and more The latest sales updates are, in my opinion, a game-changer. They will make your sales process more efficient and easier to manage, which will help your teams close deals faster.

Marketing AI 99

Marketing AI Multi-Channel Business Marketing Automation Services 99

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

Oktopost

FEBRUARY 29, 2024

To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel. This is where your average social media management platform falls short. In contrast, your typical B2C social media management platform may track the following: 1.

ROI 62

ROI Organization Top of Funnel B2B 62

Optinmonster

FEBRUARY 11, 2024

Not only do you get the word out, building your user base, but if your giveaway prize is also an account, you gain an enthusiastic new user. Let’s face it, if they’ve entered a contest to win an account, they already like you. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

SmartBug Media

APRIL 23, 2024

Establishing Accountability and Vision Alignment Achieving alignment between private equity firms and portfolio companies involves establishing clear accountability structures and ensuring that visions are aligned across all levels of the organization.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 59

Martech

JUNE 6, 2023

Marketers and martech professionals have the option to buy one product or a full platform suite. Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. Dig deeper: 4 steps to take before hitting go on your new martech platform 2.

Paid Search Agency 110

Paid Search Agency Ads Marketing Automation Services Tips 110

Martech

SEPTEMBER 20, 2023

We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. Email is an integral part of our personal and professional lives. It’s the key to our digital footprint.

Webinar Metrics 112

Webinar Metrics Email Marketing Analytics Campaigns 112

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Sprout Social

SEPTEMBER 13, 2022

After all, half of TikTok users buy from brands they see on the platform. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. It allows up to 50 projects on free accounts.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Best Free Social Media Analytics Tools in 2022. Talkwalker specializes in social listening analytics.

Social Media 116

Social Media Analytics Work Management Media 116

SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. Fortunately, you can cease your share of visibility on social media platforms. A social media algorithm is a complex set of rules and calculations used by social media platforms to prioritize the content that users see in their feeds. Absolutely no!

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Engagio

SEPTEMBER 29, 2023

Historically, marketing automation platforms took the lead, but with the rise of sales engagement solutions, SDRs have started to play a pivotal role. Historical Perspective: Marketing Automation’s Dominance Marketing automation platforms (MAPs) enabled businesses to implement lead nurturing at scale for the first time.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Madison Logic

DECEMBER 19, 2023

Madison Logic customers have consistently praised the company for its market-leading, data-driven approach that empowers them to convert their best accounts faster. Madison Logic customers have consistently praised the company for its market-leading, data-driven approach that empowers them to convert their best accounts faster.

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

The ABM Agency

FEBRUARY 27, 2024

Reading Time: 4 minutes In the sophisticated landscape of B2B marketing, establishing an Account-Based Marketing (ABM) Center of Excellence (COE) represents the pinnacle of ABM maturity. This stage involves deepening the alignment between sales and marketing, enhancing content strategies, and leveraging analytics for better decision-making.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

BOP Design

FEBRUARY 27, 2023

Google Analytics is a very powerful tool that helps marketers and business owners understand their website users and activity across a B2B website. In fact, there are many different metrics that you can track through Google Analytics. But, what if the new Google Analytics GA4 isn’t quite cutting it for you?

Marketing Analytics Tools 99

Marketing Analytics Tools Analytics Google Privacy 99