Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

I’m assuming you want your business blog to be more than just a personal journal. The first one is All in One SEO Pack and the second one is Google XML Sitemaps. Both are free to download and will automate some of the SEO chores. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

SEPTEMBER 2, 2012

Let me explain by using my personal experience. How to research keywords and write optimized copy to attract the right traffic (SEO). Beyond the initial “looks nice” reaction, the new site doesn’t produce the results that were promised and expected. What went wrong? The short answer – no content BOM (Bill Of Materials).

Design 60

Design Wikipedia Content Sales Qualified Leads 60

Industrial Marketing Today

SEPTEMBER 27, 2010

The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Much of the time spent in those traditional face to face sales calls is about getting to know the other person and deciding whether or not you like him or her enough to do business with them.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JUNE 29, 2010

Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. In the later stages, supplier Web sites and catalogs are the most important information sources.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JULY 14, 2010

Rohit may be the first person to have coined the term “content curator.” What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.”

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

AUGUST 3, 2010

Influence: This is a measure of the likelihood of a person recommending your company or brand. Bigger the number, the better is your name recognition. If you have a blog, look at the number of comments left by your readers.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

REVEAL Adding a personal experience helps to humanize your content. Then I expand the bullet points into complete paragraphs. An outline also creates a roadmap as I progress from chapter to chapter until I finish my report or eBook. No one likes to read text that sounds like a sermon.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Refresh - Content gets stale over time.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JANUARY 10, 2011

In-person events: 71% effectiveness (64% usage). Even though Web traffic is rated as the highest measurement criteria (58%), only 28% of manufacturers listed SEO rankings as a measurement tactic and only 22% listed inbound links – two of the best ways to drive online web traffic and build brand awareness.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MARCH 23, 2012

We spent a lot of money on SEO and PPC programs but our site hasn’t generated good quality leads. Appoint an internal point person who understands your website needs and will be the project manager. Here are a few actual sound bites: We are still using our first website that was created by our president’s 23-year old son-in-law.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

OCTOBER 21, 2010

Marketing automation is good at supporting a self-service model that B2B buyers are accustomed to from their personal online experiences. It helps you with: Search engine optimization (SEO): Being there where your prospects and customers are searching for a solution to their problem. B2B sales processes are becoming “consumerized.”

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Industrial Marketing Today

JULY 8, 2012

By default, they assume that the issue is the lack of traffic because of poor SEO. Google defines bounce rate as “The percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.” In short, you may have a leaky industrial Website. See my earlier post, You’ve Got Traffic.

Marketing Websites 60

Marketing Websites Sales Qualified Leads Lead Ranking Leads 60

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. You are excited until you see two key site statistics that burst your bubble. They are: 1. A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

NOVEMBER 1, 2010

Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge. As a result, many of them either ignore blogging as a marketing strategy or wait until their competition launches one.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Industrial Marketing Today

DECEMBER 15, 2011

Even though other marketing tactics like in-person events and webinars are still seen as the most effective tactics, this year blogs registered a 45% increase in “perceived effectiveness” as compared to the study done in 2010. ( Then have that person edit the content into compelling blog posts. That’s not the only good news for blogs.

Paid Search Agency 60

Paid Search Agency Trends Content Marketing Companies 60

Industrial Marketing Today

AUGUST 24, 2010

Then you’d put that person in front of the audience and check with them.” If you were going to put them on the street, what would you do? You’d arm them with information about the marketplace. You’d arm them with information about your products and how people use them.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60