B2B Marketing Analytics

AUGUST 2, 2020

With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

B2B Marketing Analytics

APRIL 3, 2022

Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. You want to make it personal to them. Make sure email content is relevant yet succinct, personalized and without graphics.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Ranking 40

Vidyard

DECEMBER 12, 2013

Editor’s note: This post originally appeared as contributed content on Salesforce.com. A pop-out CTA, for example, can prompt a viewer to watch another video, download your white paper or – if you want to coach viewers further down the funnel – guide them to your website for conversion.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Online Marketing Institute

NOVEMBER 4, 2010

People said they couldn’t remember downloading the white paper.” When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. We had real problems with lead quality.” “We

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Customer Experience Matrix

APRIL 5, 2009

For example: - emails and Web forms can be personalized with lead data, but don’t incorporate rule-selected content blocks. - and downloadable collateral such as white papers and brochures. True Influence has existing integrations with Salesforce.com and SugarCRM. The system does support some version control.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc. Your content expertise goes far beyond white papers and blogs, and includes the ability to manage video and webinar programs. familiarity with salesforce.com is a plus.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

markempa

MAY 22, 2017

Over 25% of marketing-generated leads get assigned to the wrong person. Routed leads via automated rules in Salesforce.com. When someone downloads a single piece of content (like a white paper), are they ready for a sales rep to call? Can that person based in CA connect work with someone local? Did you catch that?

Lead Ranking 291

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 291

SmartBug Media

APRIL 16, 2020

Then your team works its butt off and generates a bunch of new offers, and you steadily and consistently put out e-books, guides, and white papers, until all of a sudden you realize you’re not sure if you’ve unenrolled all of the previous workflows from the latest workflow. Good so far, right?)

Hubspot 100

Hubspot Lead Nurturing Lead Scoring Lead Ranking 100

Rev

NOVEMBER 20, 2018

Amazon has a highly personalized recommendation engine. Get the AI white paper: “How to Win the Love of Your CEO”. Get the AI white paper: “How to Win the Love of Your CEO”. Get the AI white paper: “How to Win the Love of Your CEO”. Google delivers relevant searches and relevant ads.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Webbiquity

MARCH 9, 2017

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Integrates with popular services like PayPal and Salesforce.com. 30: The 14 Best Personal Productivity Tools. #31: An easy-to-use WYSIWYG form builder. Pricing: free or $19/$39/$99 per month.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Customer Experience Matrix

JANUARY 24, 2015

It creates email templates with personalization and embedded links but no dynamic content. Perhaps the most interesting feature of LeadLiaison is a content creation wizard that connects to a network of prequalified writers for blog posts, white papers, press releases, newsletters, Web pages, social media posts, and other materials.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Markempa

MAY 13, 2019

In sum, over 25% of marketing-generated leads get assigned to the wrong person. Routed leads via automated rules in Salesforce.com. When someone downloads a single piece of content (like a white paper), are they ready for a sales rep to call? Can that person based in CA connect work with someone local? Not likely.

Marketing Qualified Leads 84

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 84

Rev

NOVEMBER 20, 2018

Amazon has a highly personalized recommendation engine. CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. Google delivers relevant searches and relevant ads.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Convince & Convert

JUNE 10, 2012

Do you think Salesforce.com and Oracle spent more than 1.5 Argyle Social (sponsors of this blog and the Social Pros podcast , and what I personally use for social communication) launched their Social API. Powerful information that will increase sales conversion rates.

CRM 128

CRM Top of Funnel Enterprise Management Work Management 128

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Marketing Automation Services 40

Marketing Automation Services Interactive Marketing Marketing Automation CRM 40

Lead Liaison

MARCH 7, 2018

It could be Administrate, it could be Salesforce.com, could be Microsoft dynamics. When they go to do their follow up and they know who they’re speaking to and what that person’s interests are about. So it has to be personal which you got to mix it up. They’re over here on the right. Whatever it might be.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Terminus

OCTOBER 16, 2018

The goal [of B2B marketing and sales] is to display the right message to the right person at the right stage of the buying process,” states Malachi. “No At this point, a relationship has been established, so the ads are driving toward middle-of-the-funnel content, like e-books, white papers, and videos that speak to Masergy’s benefits.

Account Based Marketing 22

Account Based Marketing Sales Management ABM Top of Funnel 22

Paul Gillin

JUNE 24, 2010

In the case of the sales rep, we must be able to predict with reasonable certainty that the person can generate $2 million in incremental business in year one. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. White paper.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Convince & Convert

OCTOBER 22, 2013

Personally, this is something I’m trying to improve on myself. Salesforce.com is ideally positioned for content marketing: the company is packed with real experts, it’s got an open culture that enjoys sharing what it knows, and it’s walking the talk as a company. If you get the story right, the content takes care of itself.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Convince & Convert

JUNE 29, 2012

I mean, come on, we’re talking about these big corporate companies and, you know, when you get to a certain level and as a salesperson and as a marketing person, you know that when people get so used to your products, you can begin to do things and take liberties. The question is how far can you push it. Eric : Really? Jim : Have you?

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Automation Services 114

Lead Liaison

MARCH 7, 2018

Somebody is searching for a brand name of your client then the bottom is typically where that person comes in. There’s still that personal touch to those emails that can be accomplished. So I can get an idea how serious is this person, how long was he spending on each page. So were they doing a branded search?

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Salesforce.com (26). Customer (302). Strategy (212).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The Point

JUNE 13, 2014

If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. If a prospect sees ten white papers on a similar topic, the title of your content and its abstract will be the difference between he or she downloading your content or your competitor’s. Poor Lead Follow-up.

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100

Full Circle Insights

JULY 12, 2021

“With the pandemic starting to recede, B2B companies will likely add in-person events back into the marketing mix, but no one knows for certain how the last year changed buyer habits and whether the changes are temporary or permanent. Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

Full Circle Insights

SEPTEMBER 20, 2022

Define and track an account funnel separate from the standard person-based funnel used in other marketing strategies. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. White Papers. The Return of In-Person Events Makes Measurement Even More Important. Case Studies. Infographics.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

JANUARY 24, 2023

Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. UTM Basics and Best Practices for B2B Marketers All Business is Personal & Political Connecting The Dots Between ABM and RBM Salesforce Data Quality: Getting Good Data From Your Employees An Exciting Time to be a Salesforce Partner!

Full Circle Insights 52

Full Circle Insights Sales Management Bombora Top of Funnel 52

Full Circle Insights

FEBRUARY 28, 2023

Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. UTM Basics and Best Practices for B2B Marketers All Business is Personal & Political Connecting The Dots Between ABM and RBM Salesforce Data Quality: Getting Good Data From Your Employees An Exciting Time to be a Salesforce Partner!

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

MAY 10, 2021

Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc. White Papers. All Business is Personal & Political. Media Contact: Gabrielle DePietro Next PR gdepietro@nextpr.com. Additional Resources. Case Studies. Infographics. Here’s Why Full Circle Matters to Salesforce Admins.

Full Circle Insights 59

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 59

Full Circle Insights

MARCH 23, 2021

Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc. White Papers. All Business is Personal & Political. Media Contact: Gab DePietro. gdepietro@nextpr.com. Digital Source Tracker. Additional Resources. Case Studies. Infographics. Digital Source Tracker Cost Dashboard Overview.

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

Full Circle Insights

OCTOBER 5, 2021

Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc. White Papers. The Return of In-Person Events Makes Measurement Even More Important. All Business is Personal & Political. Media Contact: Gabrielle DePietro Next PR gdepietro@nextpr.com. Additional Resources. Case Studies.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Sales Management Lead Ranking 52

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, the top graph this is from my personal blog shows the traffic I received from one of the social media sites.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28