The Effective Marketer

JANUARY 25, 2009

Shouldn’t [name of person] also participate in this meeting? Another example might be a meeting to review artwork, design, or other conceptual diagram related to marketing collateral or advertising. Why are all these people in this meeting? Why are we meeting? Haven’t we already discussed this in another meeting?

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) Make each person responsible and accountable but also give them the freedom to decide the best course of action in certain situations.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 26, 2012

Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Thanks to Christopher S.

Traffic 100

Traffic Tactics Aggregators Blogger 100

The Effective Marketer

JUNE 29, 2011

Hold a post-mortem review with Sales and Marketing. This includes reviewing show and expo dates, setup and tear down times, and working out a schedule for staffing the booth. Ideally at least one person from the marketing team should be at the show, even if for only one day. A few more tips. Hold a pre-show meeting.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

NOVEMBER 28, 2011

Or, the person just doesn’t know what exactly to write about and decides to mask the lack of subject matter knowledge. If you are reviewing or creating content, there’s a key component to making it effective. Or a combination of both. ”, or “that’s exactly what we said! Can’t you read”?

Effectiveness 100

Effectiveness Content Training Press 100

The Effective Marketer

OCTOBER 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how? This is the reality for most salespeople.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

FEBRUARY 22, 2011

To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). An Excel file is available at the end of the post with all this info. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JUNE 21, 2009

During the next couple days I’ll post specific review about each class so you can decide which ones to take and which ones to skip based on your experience level. Otherwise, skip it and go straight for the Advanced SEO class (to be reviewed in my next post). Thanks for doing the reviews. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

MAY 9, 2011

So while adding another person to your marketing budget may seem tricky at first, maybe you don’t have to hire an additional person (although for larger organizations that should definitely be the case). link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

SEPTEMBER 29, 2010

Success can be based on a number of different factors and it also varies based on who you talk to, after all, we all have different objectives (personal and professional). If you answered “it depends&# , then you’re thinking smart. Now let’s go one step further. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 18, 2010

Hiring marketing people is tough enough as it is, one has to understand the type of person they need for each specific position. When hiring someone for a marketing position , it’s important to know these different types exist. Who do I want to work with? Passionate Marketers. From interns to the VP. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 7, 2011

I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. According to the survey webcasts have a $22.60 cost per registrant for those with an average of 441 registrants and $39 per participant if the average is 256 participants. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

NOVEMBER 4, 2009

The chart above shows in a funny way that you sometimes feel more productive when you are checking email, and that you may turn to it if you get bored, and from personal experience I have felt the same way. Have you ever tried simply not checking email ? Think back to your daily activities. When are you usually checking email?

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

MAY 3, 2011

While personalities play a role, I think corporate policies and the marketing leadership play a big role in shaping up how marketing technology is brought into the company. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

MAY 25, 2009

All the great presentation techniques they teach when you have to deliver a presentation in person will most likely not work. but this person can also interject during the presentation to create a dialog. So get over it and start thinking about connecting with your audience. United States License.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

JANUARY 18, 2009

My suggestion if you want to get some interesting tidbits on the impact of having a positive attitude in your life (both professionally and personally) is to read “ The Little Gold Book of Yes! ”, by Jeffrey Gitomer (see link in my ‘books’ page). But let’s not digress. Problem solving, however necessary, does not produce results.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

FEBRUARY 15, 2009

His controversial post caused quite a stir whith some people taking it personal, others agreeing with him and even others that were lost completely as to what the message he was trying to say was. Why do I care? The simple fact that it worked for him doesn’t prove that it will work for everyone. United States License.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. Few people do it this way because it takes time and money. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

JANUARY 3, 2009

Not only that, but choosing the right tools is but a small part of the marketer’s job, especially if such person is in management or supervises people. The effective marketer, therefore, uses the tools at his or her disposal in the wisest way possible. United States License.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

JULY 13, 2011

tells in his book a personal account of how a viral marketing campaign went wrong. Back in ’04 when you wanted to screen someone prior to offering an speaking engagement, you would ask for a “speaker kit”, which consisted of a resume, pictures, and tape reel showing snippets of that person actually giving a talk. Start Engaging.”

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

JUNE 9, 2011

The amount of time it takes for a sales person to follow up with a lead can determine whether the deal is closed or not. It seems with all the systems we have today to generate, score, and nurture leads, it all comes down to sales.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. publication, reviews some of the most interesting social media mishaps. Reply Social Media’s Next Victim? United States License.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JUNE 13, 2009

If you ask for an e-mail address and one person signs up, give the same thing away totally free and 100 people will sign up. I heard David Meerman Scott talking about giving whitepapers or similar away totally free (I think on Duct Tape Marketing) i.e. not even requesting an e-mail address, he said the response rate goes up hugely.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

MARCH 12, 2009

2. Don’t simply ask people to come to a meeting by calling or emailing, send them a meeting invitation: Most calendar programs have this option, which emails the person with a meeting request that they need to reply to with “yes”, “no” or “propose another time” (those are the standard options in MS Outlook). United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

APRIL 6, 2009

Another person is now sitting on that same chair, trying to do his best, just like you did. Now more than ever you have to ensure your resume is results-oriented, and that during the interview your answers touch upon results you achieved. Check out a recent post on Marketing Today website about it. How do you keep yourself ahead?

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

FEBRUARY 12, 2009

Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person. If you need to see all emails sent by a particular person and still keep them sorted by date, you should create a custom view. This new view will be listed under the “View” menu, “Current View”.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

JANUARY 17, 2012

I have personally been down that road more than once with blogging. And there is a lot of trial and error – without some sort of navigational guide. You could end up spinning your wheels, getting burned out, and giving it up altogether.

Online Marketing 100

Online Marketing Planning Blogger Template 100

The Effective Marketer

FEBRUARY 25, 2009

So now in Outlook I have multiple task categories such as “Action” for things I need to personally work on, “Follow-up” for items that need to be checked upon later, “Calls” for calls I need to make, etc. Let’s say I need to review the copy for a new spec sheet. United States License.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

JULY 28, 2015

The key takeaway from the research is that you may have to review your sales enablement and content marketing plans. The fact that buyers are doing research on their own doesn’t diminish the value of the sales rep, it actually makes the sales person way more important and doing an extremely difficult job.

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

JUNE 26, 2012

Having a better sense of where a person is coming from, and having some idea of the method behind his apparent madness makes for constructive dialog. As a result, steps get skipped, input is overlooked, reviews are haphazard, expectations run the gamut, and everyone generally walks away underwhelmed.

Paid Search Agency 100

Paid Search Agency Work Management B2B Thought Leadership Planning 100