Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Ambal's Amusings

SEPTEMBER 10, 2009

Michele Linn is a freelance marketing writer specializing creating buyer-focused B2B marketing content, such as white papers, research reports, feature articles and case studies. "Benchmarks and statistics, User quotes, A narrative written in a 'feature' style" Sarah Mitchell's Bio. Benchmarks and statistics.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Vidyard

MARCH 1, 2016

In a recent article by Forbes , it was noted that influencer marketing can function exactly as word of mouth (WOM) marketing with adjoining social media amplification. A recent white paper from Grapevine , a YouTube influencer marketing marketplace, explored how much work it takes to reach influencer status on YouTube.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Contently

APRIL 18, 2023

To maximize the effectiveness of their content marketing strategy and ensure a healthy ROI, organizations can benefit from analyzing the latest content marketing ROI statistics and applying best practices for leveraging them. Seventy-one percent of B2B buyers read blog content prior to making a purchase decision.

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 29, 2010

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. TV watching on a per capita basis has increased for 50 years in a row, and that staggering amount of time has come largely at the expense of human connectedness and innovation.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Webbiquity

MARCH 17, 2023

According to recent statistics, 62% of B2B companies lack an effective lead generation strategy. Drive Inbound Leads with Reviews and Testimonials Online reviews and testimonials are the new “word of mouth.” Because B2B lead generation is more than just a numbers game.

Tactics 311

Tactics Sales Qualified Leads Generation Lead Scoring 311

Convince & Convert

JULY 28, 2010

×11, tri-fold rack brochure, printed on bright yellow paper, and available for free just about everywhere in town. When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Taxi Mike’s Dining Guide is a simple, 8.5×11,

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Buzz Marketing for Technology

JULY 7, 2008

Word of Mouth. Debating the Influencer model: Fast Company debates the "Un-Tipping Point" Aberdeen releases research paper on Social Media Monitoring and Analysis Influencer in Chicago - Tribune picks up the local story Satisfaction, Loyalty and Affinity. statistics. Uncategorized. Voice of Customer. clearspace.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? philsimonsystems Interesting post, Jay.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Pay attention to your statistics with regard to calls to actions. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively).

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Webbiquity

JULY 26, 2010

Social Media Statistics for B2B Marketers , June 21, 2010. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Vital statistics for every B2B marketer , March 16, 2010. Statistics. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

seo.co

FEBRUARY 8, 2023

That patient experience matters a lot more than all the paper hung on the wall. You can think of it as something akin to word of mouth in advertising, people visit your site because someone else told them to. As we talked about, a site with information that people find useful will spread around by internet word of mouth.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

ClearVoice

DECEMBER 19, 2018

The Radicati Group reported in its Email Statistics Report, 2018 – 2022 , that the number of email users will reach 3.8 Ambassador word-of-mouth marketing and referral software. Take your in-depth posts, white papers and ebooks and start planning ways to slice and dice that content into different pieces.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Optinmonster

APRIL 27, 2020

Every video marketing statistic backs up this medium’s popularity. However, that will typically get you paying for a small ad in your local paper. This is perfect for leveraging the power of word-of-mouth marketing. Video is an incredibly valuable asset to product promotions. Start a Referral Program.

Paid Content 92

Paid Content Promotion Webinar Metrics Product 92

Circle Studio

OCTOBER 12, 2017

Quantitative research – Research using numerical data and statistics to test hypotheses and answer research questions. Often promoted through original content such as articles, webinars, white papers and public speaking. Word of mouth – Words exchanged from person to person around a product, service, or brand.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Referral Rock

NOVEMBER 7, 2019

There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Word of mouth is the gold standard of a thriving business. Establishing that strong base of word of mouth marketing can be the gift that keeps on giving.

Word of Mouth 55

Word of Mouth Ideal Customer Profiles Paid Content Examples 55

Ambal's Amusings

OCTOBER 8, 2009

Michele Linn is a freelance marketing writer specializing creating buyer-focused B2B marketing content, such as white papers, research reports, feature articles and case studies. The content from the case study can be used in white papers and eBooks to show how a user has been successful.

Case Studies 100

Case Studies Case Study Activities Studies 100

Referral Rock

NOVEMBER 7, 2019

There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Word of mouth is the gold standard of a thriving business. Establishing that strong base of word of mouth marketing can be the gift that keeps on giving.

Word of Mouth 40

Word of Mouth Ideal Customer Profiles Paid Content Examples 40

Moz

DECEMBER 11, 2018

Via Moz State of Local SEO Industry Report.but please don’t come away with the wrong storyline from this statistic. Statistical proofs of why local businesses need websites now more than ever. In 2018, when we rustle through the wrapping paper, the presents we find from Google look cheaper, smaller, and less magnificent.

Marketing Websites 91

Marketing Websites SERP Lead Scoring Lead Ranking 91

Convince & Convert

SEPTEMBER 21, 2010

This morning it came to me and I was wondering if there are any white papers, or people that have concisely documented the history of what today is called Social media. As in most confrontational situations I like to put a place holder in my brain and provide a short sufficient answer with the opportunity to address their concerns later.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Single Grain

MAY 4, 2023

There’s nothing like seeing the results of an ad campaign on paper, a document that prospects can look over again and again. Knowing your brand evangelists is beneficial for your business as they can easily enhance your reputation through word-of-mouth marketing , making it easier for you to improve the productivity of your business.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Convince & Convert

AUGUST 31, 2010

Just like initially newspaper websites were just electronic versions of that day’s paper. Like all new inventions, people tend to try and make something new, fit something old. I think social media is still settling into a niche between real conversations, and simple statements. Twitter I feel is a conversation in shorthand.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

AUGUST 26, 2010

The more you serve up to your clients rote numerical recitations without context and recommendations, the more you’re opening yourself up to being replaced by your clients’ own printers, ink and paper. link] Komputery Sometimes I think, that people doesn`t work, but still analysing statistic, google analytics etc.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

MAY 19, 2010

link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. No surprise, these posts get great exposure–everyone is sharing them like crazy with their network because they are involved! Oh, and it's substantially less work on my end, with a more marketable finished product.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

MARCH 18, 2010

2nd page of this paper as proof: [link] [link] Weintraub Adv RT @jaybaer: Getting Serious About Social Media [link] [link] themaria I like it. This has been my concern for quite some time. Social media is not some other discipline that should warrant throwing business concepts out of the window.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 8, 2010

Instead of having pieces of paper or needing a meeting room with a projector, how would it fit into a one on one meeting with your client and a PowerPoint? Would it work as a marketing and/or presentation device? Would it work with a i-pen or something like that?

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. The more effective your doorway, page, the more likely visitors are to click through your content.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. The more effective your doorway, page, the more likely visitors are to click through your content.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Optinmonster

MARCH 1, 2024

Referral Program Emails Word-of-mouth marketing is a form of social proof and it’s one of the most powerful marketing methods you can use. The email announces a new bedding line in collaboration with Rifle Paper Co. Sign up for OptinMonster today! Get Started With OptinMonster Today! which is known for its floral designs.

eCommerce 119

eCommerce Email Marketing Examples Tips 119

Valasys

JULY 25, 2019

For example, blogs can be re-published with updated statistics, the omission of outdated slags & the addition of new tending terminologies. Word of Mouth Marketing (WOMM) is beneficial for both the retention of existing customers as well as for the acquisition of new customers.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Single Grain

JUNE 20, 2023

Here are a few examples of resources that a brand can give away to its customers for free: E-books or White Papers: These resources can provide valuable insights, tips, or industry trends that customers find useful. Templates or Worksheets: Brands can develop templates or worksheets that help customers streamline their tasks or activities.

Ad Building 52

Ad Building Work Management Marketing Management Storytelling 52

seo.co

DECEMBER 8, 2020

Some companies prefer to do a few in-depth, industry-leading white papers each year and focus all their efforts on them. If you’re going to focus on white papers, articles, blog posts and other types of content that are text-based, you’ll need a strong writer on your team with subject matter expertise. The statistics don’t lie.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Biznology

FEBRUARY 9, 2017

Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. While most content marketers have a strategy in mind, very few actually put pen to paper. Strategic content marketing is an integral part of successful businesses, both local and globally.

Trends 80

Trends Planning Marketing Budget Creation Marketing Budget 80

Albacross

JULY 2, 2018

And according to statistics from HubSpot, companies that blog 16+ times per month get almost 3.5x When it comes to building trust, there’s nothing quite as powerful as a good old word of mouth recommendation. Statistics show that just 4.7% of your customers generate 100% of your word of mouth marketing.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Single Grain

NOVEMBER 8, 2019

Do I really need to write white papers and e-books? White Papers/E-books. 84 Influencer Marketing Statistics for 2019 [Infographic]. Using statistics in blog posts improves consumer trust. 3) White Papers/E-books. This is where a white paper or e-book comes in. How often should I be tweeting every day?

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112