Outreach - B2B Marketing Zone

Blogger Outreach for PR: The Importance of Follow-Up

WebMarketCentral

APRIL 24, 2008

Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list. Blogger PR follow-up follows the same rules as initial outreach: make it personal, informal and relevant.

Blogger

Blogger PR Outreach Tagging

Diving into Social Media Marketing? How a Social Media Consultant Can Help

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants. And aren't the tools pretty easy to use?

Social Media

Social Media Consulting Social Marketing Media

PR and Blogging Outreach: Macro Issues

WebMarketCentral

AUGUST 10, 2007

has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. I mean, I admit it.

PR

PR Outreach Blogger Web 2.0

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing?

Social Media

Social Media Social Marketing Web 2.0 Forrester

Using Blogs for Social Media Optimization

WebMarketCentral

AUGUST 5, 2008

Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. Contact the blogger as the next step.

Social Media

Social Media Media Optimization Blogger

Social Media Isn't Only for Virtual Events

WebMarketCentral

FEBRUARY 26, 2009

Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Cece has previously guest-posted here on best practices in PR and blogging outreach. Proponents state that social networking technology can help promote similar interactions in a virtual environment.

Social Media

Social Media Media Web 2.0 PR

How to Create a Social Media Marketing Strategy

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) In It Came from Facebook! Here's some research on how to do that. technologies." technologies." (If

Social Media

Social Media Paid Content Paid Search Agency Web 2.0

Using ALL the Tools of Social Media Optimization

WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. potentially viral, and increasingly searchable.

Social Media

Social Media Wiki Optimization Digg

Christopher Barger, GM's Social Media Rock Star

WebMarketCentral

JUNE 16, 2008

60% of those under the age of 21 belong to a (online) social network. Social media has given every consumer the opportunity to reach millions of others with his or her opinion of a brand or product. Social media enables you, as a marketing or PR professional, to participate in the conversionâ€”but no longer to control it.

Social Media

Social Media Media Web 2.0 Blogger

SEO Best Practices and All That

WebMarketCentral

SEPTEMBER 15, 2009

Basic link-building—social media sites, directories, business partners etc. Advanced link-building—blogging, commenting, content marketing , guest posting, blogger outreach, interactive PR , etc. Including (but not over-doing) keywords in content and heading tags. Incorporating keyword links in page text.

Practices

Practices SEO Best Practices Blogger

The New "Relations" in Interactive PR

WebMarketCentral

OCTOBER 11, 2007

The social networking of Web 2.0 I've written previously here about blogger outreach, following up on two excellent guest posts by PR guru-ess Cece Lee (who also incidentally recently posted my comments on the topic of "sincerity"). Used properly, the social media tools of Web 2.0

PR

PR Web 2.0 Blogger Public Relations

The TruthLaidBear Comes Out of Hiding

WebMarketCentral

OCTOBER 12, 2007

Blogger relations, social media outreach and interactive PR for starters. * Again, blogger outreach through interactive PR. Bear, Kithbridge, blog tracking, custom blog feeds, social media outreach, interactive PR del.icio.us . * How do I find out when bloggers are writing about my organization? Kithbridge. *

Blogger

Blogger PR Outreach Tagging

Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

AUGUST 1, 2007

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us are the most effective means of spreading viral content.

Viral Marketing

Viral Marketing Lead Generation Promotion Web 2.0

B2B Marketing Fast Fixes

WebMarketCentral

JULY 14, 2008

To spread your reach without breaking the bank, seek out opportunities to be interviewed for podcasts by well-known traditional and social media types in your industry. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. At the very least, keep the two in separate campaigns.

Enterprise Management

Enterprise Management Work Management Marketing Management B2B Marketing

7 Reasons Every Business Needs to Twitter

WebMarketCentral

JANUARY 11, 2010

It's less formal, more "social" and usually more effective than "cold" outreach. Social Tagging. Tweeting content of your own that will interest them (i.e. not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company.

Twitter

Twitter Web 2.0 B2B Thought Leadership Business

What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

JUNE 18, 2008

It's Critical to get SEO and SEM Right As the chart below shows, buyers are far more likely to find vendors when they are ready to buy than to respond to vendor outreach that may or may not hit them at the right time. Social media also plays an important role here, and the report provides some tips in this area.

Lead Generation

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership

How to Get Bloggers to Write About You

WebMarketCentral

JULY 16, 2008

Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO. Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO. Digg , Sphinn or Searchles ).

Blogger

Blogger Digg PR Tagging

5 Painfully Common SEO Mistakes to Avoid

WebMarketCentral

SEPTEMBER 28, 2009

Bonus sixth mistake to avoid: build links to your site carefully, using a mix of directory submission, social media, direct outreach, PR and link bait. pageid=126.

SEO

SEO CAN-SPAM Tagging Keywords

How to Write a Strategic Marketing Plan

WebMarketCentral

DECEMBER 6, 2007

Tactics may include: Trade shows Conferences Company-sponsored events Print advertising Analyst relations Media outreach Blogger outreach Blogging Webcasts Podcasts Banner ads White paper syndication Search engine marketing Newsletter advertising Newsletter promotion Press releases Website redesign SEO Direct mail Telemarketing Outdoor TV Radio Social (..)

Planning

Planning Marketing Plans Paid Search Agency Banner Ads

PR Through Bloggers

WebMarketCentral

SEPTEMBER 6, 2007

As previously reported , when making purchasing decisions, B2B buyers spend more time with social media than any other content except vendor materials, and trust social media more than any other source. Blogs are a key component of the social media B2B buyers are reading.

Blogger

Blogger PR B2B Thought Leadership Telemarketing

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

MAY 11, 2009

The Yin Yang of PR and SEO by Online Marketing Blog The ubiquitous, oblivious Lee Odden explains the symbiotic relationship between PR and SEO: PR tools and techniques (such as online press release distribution, social media relations and blogger outreach) build valuable links that help with your SEO efforts, while producing well-optimized, relevant (..)

SEO

SEO Best Practices PR PageRank

How to Track Buzz for Big Brands - WiseWindow

WebMarketCentral

JUNE 26, 2008

WiseWindow is an online (SaaS) platform designed to aggregate consumer sentiment as expresses across more than 12 million sourcesâ€”forums, blogs, opinion sites and other social media venues. The selection of bloggers for outreach also seemed a bit odd.

Buzz

Buzz Aggregators Brand Identity Branding

B2B PR - Social Media and Press Release Optimization

WebMarketCentral

AUGUST 20, 2007

Melodramatic and obvious perhaps, but news sites, online press release distribution and social media tagging have radically altered the PR landscape.

Press

Press PR Social Media Optimization

Book Review: Marketing That Matters

WebMarketCentral

JULY 11, 2008

The book combines guidance on marketing strategy and tactics with a "socially responsible" orientation. Socially responsible" has become a charged term. Socially responsible" has become a charged term. It perhaps shouldn't be; first off, who would want to run a "socially irresponsible" business?

Paid Search Agency

Paid Search Agency Work Management Marketing Management Marketing & Strategy

B2B Marketing Zone

WebMarketCentral

Blogger Outreach for PR: The Importance of Follow-Up

Diving into Social Media Marketing? How a Social Media Consultant Can Help

Webinars

Trending Sources

PR and Blogging Outreach: Macro Issues

Webinars

Best of 2009 (So Far): Social Media Marketing, Part 3

Using Blogs for Social Media Optimization

Social Media Isn't Only for Virtual Events

How to Create a Social Media Marketing Strategy

Using ALL the Tools of Social Media Optimization

Christopher Barger, GM's Social Media Rock Star

SEO Best Practices and All That

The New "Relations" in Interactive PR

The TruthLaidBear Comes Out of Hiding

Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

B2B Marketing Fast Fixes

7 Reasons Every Business Needs to Twitter

What Works Now in B2B Lead Generation, Part 1

How to Get Bloggers to Write About You

5 Painfully Common SEO Mistakes to Avoid

How to Write a Strategic Marketing Plan

PR Through Bloggers

Best of 2008: SEO Guidance, Part 3

How to Track Buzz for Big Brands - WiseWindow

B2B PR - Social Media and Press Release Optimization

Book Review: Marketing That Matters

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