Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. B2B buyers consume an average of 13 pieces of content before choosing a vendor with 53% of that content found on social media. Top 10 Social Selling Tools 1.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Investing in a random sales tool is a waste of time, money and effort. We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Zoominfo

MARCH 21, 2022

Today, most candidates seek work through digital platforms, like job boards or social media networks. Enter automation — one of the most important tools for recruiters in today’s talent market. Email, phone, text, and social media are all available to recruiters, but not all channels of communication are equal.

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. Types of Enterprise Sales Tools 2. Top 10 Enterprise Sales Tools 2.1 Zoominfo 2.5 Humanizing Sales Enablement 1.1 Salesforce 2.2

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Zoominfo

NOVEMBER 20, 2023

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. The data underlying customer outreach needs to be incredibly accurate, enriched, and deep.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Zoominfo

FEBRUARY 3, 2023

Channels for Converting Leads Websites For most businesses, websites are a key lead-generation platform, especially when they’re set up with the right tools to attract, inform, and persuade visitors. In fact, 41% of salespeople consider cold calling their most powerful tool for making a sale.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Zoominfo

JULY 25, 2023

From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. 7 B2B Lead Generation Strategies & Tools Here are some of the most valuable strategies and tools your GTM teams can deploy to identify and begin the path toward converting valuable B2B leads.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Martech

FEBRUARY 8, 2024

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. China Trading Desk’s China Marketing Maestro is an AI tool for understanding Chinese consumers.

Marketing AI 83

Marketing AI Allocation Zoominfo ROAS 83

Zoominfo

SEPTEMBER 23, 2020

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . Is ZoomInfo an integral part of your GTM strategy? What’s Broke? 4 Steps To Fix Your Failed GTM Strategy.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

MAY 21, 2020

But to crush cold email outreach, you have to do it right. Effective cold email outreach means finding something your prospect values—and something you have in common. Opportunity data helps inform the timing of sales outreach. BASHO emails are alive and well—and thriving. It’s time to get personal. Interested in more?]

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Top Research Tools for B2B Sales Reps 1. Check it out!

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Zoominfo

JULY 4, 2018

Social selling has quickly become one of the most popular and effective selling tactics. As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Social sellers generate 38% more new opportunities than traditional sellers. Keep reading!

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

ClearVoice

APRIL 30, 2020

In fact, 79 percent of top-performing businesses leverage automated lead generation tools. However, with the wealth of lead generation tools out there, how do marketers know which tools are worth adding to their already-full tech stacks? What is a lead generation tool? Outbound lead generation tools.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Zoominfo

APRIL 18, 2022

A Recruitment Management System (RMS) is an integrated software platform that can automate each step of the recruiting process , from initial candidate identification and outreach, all the way through to final onboarding. ZoomInfo TalentOS is an example of such a data platform. A good RMS supports and empowers your recruitment team.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Zoominfo

FEBRUARY 28, 2018

A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. The right tools can help you collect, analyze, and apply your data—effectively transforming your B2B selling process. As social media continues to grow, so does social selling.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

SalesIntel

MARCH 1, 2024

Such repercussions can have lasting effects on future outreach endeavors, hampering the effectiveness of communication efforts. Restricted Outreach Functionality Lusha’s outreach platform, Engage, offers basic functionality that may not meet the diverse needs of users.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Zoominfo

APRIL 23, 2019

By focusing your efforts on prospects that match this persona instead of wasting time trying to sell your services to anyone and everyone, advisors will see much a much higher return on their outreach initiatives. Be active on social media. But compliance shouldn’t be the reason advisors choose a social media blackout.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Zoominfo

MAY 6, 2019

Nearly one in three consumers in the US is influenced by social media in their buying journey ( source ). In a similar fashion, candidates turn to social media to evaluate potential job opportunities. Not convinced social media has a place in your recruiting process? Kick-start your employer branding.

Zoominfo 169

Zoominfo Comparison Mobile Marketing Work Management 169

Heinz Marketing

MAY 23, 2023

This data is collected from various sources, including website behavior, social media activity, and content consumption. Intent data can provide valuable insights into a prospect’s likelihood to purchase and can help sales and marketing teams tailor their messaging and outreach accordingly. Use the right tools.

Intent Data 104

Intent Data Paid Search Agency Marketing Analytics Tools Intent 104

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. But ‘regular, consistent outreach alone isn’t enough. What are the best tools for sales prospecting? What is Sales Prospecting? Frequently Asked Questions.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

JULY 29, 2019

It can lead to wrong numbers being called, bounced emails, and unfit leads added to outreach lists. ” Digital Marketing, ZoomInfo Click to tweet — “As a sales organization and go-to-market engine , contact and account data is priority number one for our team. If left unchecked, dirty data can render your CRM unusable.

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Zoominfo

NOVEMBER 4, 2018

B2B sales leaders are constantly looking for tools and technologies that offer insight into their team’s productivity—tools also known as Sales Force Automation (SFA). The problem is that SFA tools, particularly CRM, only facilitate measurement, rather than the sales process itself. ZoomInfo can help! Not so fast.

B2B Sales 147

B2B Sales Ad Building Zoominfo B2B 147

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. It can then be shared widely across different channels such as email and social media.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

JUNE 4, 2019

Specifically, take a look at their social media accounts like LinkedIn – do you happen to have any mutual connections? All too often, a B2B sales rep will begin the outreach process without taking the time to understand who they’re contacting. Case studies, reviews and testimonials are an extremely effective trust-building tool.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. ZoomInfo had long struggled with warm MQLs. Get a Demo 2. The key is frequent communication.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

DealSignal

MARCH 2, 2024

Multistep campaign: email/phone / social media 5. This powerful outreach strategy, with a $36 ROI for each $1 spent – more than any other marketing channel today. Multistep campaign: email/phone / social media Converting an account is not a guarantee, even if you do it with efficient targeting via your ABM campaign.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

DealSignal

JANUARY 28, 2024

In a Nutshell Selecting the right sales intelligence tool is more than just a choice—it’s a strategic decision that impacts your business’s bottom line. Essentially, DealSignal arms businesses with high-quality, precise information that’s vital for effective communication and outreach.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

Zoominfo

MAY 30, 2019

Access to direct dial phone numbers is a simple but huge way to improve your sales outreach. Switch to social selling. The way we interact with prospects has changed dramatically over recent years – and social media has played a significant role in this transformation. Keep reading! Use direct dial phone numbers.

Spending 186

Spending Peer-to-peer Outreach B2B Sales 186

Rev

SEPTEMBER 27, 2023

There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. In this blog post, we’ll show you what to consider when building a new sales tech stack or evaluating whether you should add new tools to your current one. ” What is a sales stack? The answer is it depends.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Zoominfo

SEPTEMBER 23, 2020

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. Is ZoomInfo an integral part of your GTM strategy? We want to hear your story. Although, we certainly tried.

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

SalesIntel

FEBRUARY 15, 2024

Nevertheless, the ability to connect with unfamiliar individuals doesn’t warrant mass outreach efforts. LinkedIn Sales Prospecting vs. Traditional Prospecting Understanding the nuances between LinkedIn and traditional methods is crucial for optimizing outreach strategies.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Zoominfo

JANUARY 11, 2018

When you use direct contact information and bypass the LinkedIn messaging system, your outreach is less likely to get lost among countless messages from other LinkedIn recruiters. Try using one of the following: Other Social Channels Whether we want to admit it or not, a lot of us spend a significant amount of time using social media.

Linkedin 130

Linkedin High Quality Lead Zoominfo Outreach 130

Heinz Marketing

DECEMBER 9, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Today’s post is about Sales Intelligence platforms/tools.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Zoominfo

DECEMBER 6, 2018

Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. Today’s round-up covers the world of corporate social media policy, vanity metrics, candidate personas, and more! Continue reading.

Marketing Attribution 113

Marketing Attribution B2B Zoominfo B2B Sales 113