Optinmonster

MAY 16, 2023

Increased Website Visibility Off-page SEO techniques, such as social media marketing and influencer outreach, can significantly expand your website’s reach and visibility. Includes link building, social media marketing, influencer outreach, online reputation management, and brand promotion.

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. Always-on community social outreach. Always-on community social outreach works very well when a brand is targeting micro influencers, as they’re far more likely to engage back.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Twitter was next most popular at 55%, followed by Instagram (52%), and YouTube (44%). Whether your approach involves paid influencers or organic outreach, be sure to have a strategy in place that accounts for the essential elements.

Social Networks 292

Social Networks Stats Network Marketing Linkedin 292

Marketing Insider Group

NOVEMBER 18, 2019

When you do, you’ll likely find that they’ll become some of your best PR people. Think outside the silo when you think about your marketing team’s outreach. Try a couple of Johnsonville brats with Jeff, an 18-year Johnsonville employee whose video has gone viral, first on TV and now on YouTube. Quick Takeaways. Stilted dialogue?

Business 215

Business Lead Ranking Guidelines Paid Search Agency 215

Biznology

MARCH 15, 2016

Successful influencer outreach is just the end result of building a real relationship over time. That’s why it’s easier to be a PR specialist than it is a generalist. If you’re in healthcare PR, you can spend every day cultivating your influencers into a virtual rolodex of best friends.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Those, plus Instagram, Linkedin, Snapchat, Youtube, Whatsapp, FB Messenger, possibly social media customer service, and more is another thing entirely. What do you get?

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? PR gets people and understands the value of keeping love alive. That’s it. No review, no editorial. And it’s rarely easy.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done?

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

KoMarketing Associates

JUNE 29, 2016

This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel. This group focuses on the connection between sales and marketing, as it pertains to lead generation, outreach, and broader sales-oriented best practices. Search Engine Land.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Optinmonster

MAY 11, 2023

People often use YouTube as a search engine to find video tutorials, reviews, product showcases, and more. They might not land on your website but they could see your videos on the YouTube platform. You can upload the full video to YouTube and share short clips on TikTok. You can also repurpose video in many places.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

KoMarketing Associates

MARCH 13, 2018

Done correctly, nofollow links can influence publishers and influencers to organically link to good content marketing assets, or provide support for link building outreach tactics down the road. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

SmartBug Media

FEBRUARY 4, 2020

This could be a good opportunity for PR or outreach to build relationships with these sources. Some example of other channels that frequently come up in organic search listings that you could take advantage of include LinkedIn, YouTube, Pinterest, and Reddit. You can pull this analysis from SEMRush, Moz, or HubSpot.

SEO 96

SEO SERP Domain Analysis 96

Biznology

JUNE 3, 2014

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

ClearVoice

JUNE 22, 2021

“Creating a robust network of journalists and various website niche connections are the core of a great PR and marketing agency.” Do targeted outreach. HARO and other reporter outreach sites offer great opportunities for link-building. . “Backlinks take time, therefore money,” Shallcross said.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

Optinmonster

DECEMBER 21, 2023

If this is new to you, use websites like Moz or Ahrefs to improve your outreach. These public relations (PR) firms let you publish press releases online. Ability to stream YouTube & Netflix when car is stopped coming to your Tesla soon! Prospecting: You’ll want to find blogs that target the same demographics as yours.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

KoMarketing Associates

JANUARY 6, 2015

High Level Examples: One organization featured a team of three content marketing professionals as well as partnerships with PR and marketing communication departments and specialists. Resources for Establishing Basic Technical SEO “Know-How” Google Webmaster Guidelines and YouTube Channel. International Site Deployment.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

Moz

JUNE 23, 2020

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video. Robin Lord, Consultant, Distilled.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video. Robin Lord, Consultant, Distilled.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Moz

APRIL 18, 2019

If you post a link to Twitter or to Facebook or to LinkedIn or to YouTube, they're going to carry this rel="nofollow,"saying I, YouTube, don't editorially endorse this website that this random user has uploaded a video about. Well, it's hard to get a link from YouTube. Content & outreach.

Link Building 68

Link Building SEO PageRank Ad Building 68

Biznology

MAY 6, 2014

Social media, including Pinterest and YouTube , is becoming more and more celebrity-, brand-, agency-, and studio-driven. It took me a while to register the importance of my long tail blogger outreaches. My Facebook, Twitter, Google+, Tumblr, Instagram, Vine, Flickr, Pinterest, YouTube, and blogs are open to the world.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Sharing (YouTube, Flickr, SlideShare, etc.). Sure, social media can in some cases drive lead generation and even direct sales (so can PR), but that isn’t its strength or its primary purpose. Amen!). .&#

Social Media 100

Social Media Social Marketing Media Planning 100

TrustRadius Marketing

APRIL 13, 2022

If you’re looking for more analytics tools to measure outreach and growth we have a list of relevant software here. For YouTube, you want to have higher-quality ads. This is because most YouTube ads are commercials but there are masthead ads as well. To see the different types of YouTube ads go here.

Paid Content 52

Paid Content Social Media Pricing Price 52

Directive Agency

SEPTEMBER 6, 2019

This can lead to more negative reviews and potentially more negative PR, not ideal. However, there are tactics you can do in the short-term to mitigate the adverse effects of bad reviews or negative PR. Perform Digital PR. Digital PR is all about how you position yourself, and your potential customers see you.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Zach King is a filmmaker, Viner, and YouTuber. . — John Jantsch (@ducttape) January 5, 2017. Fun facts: He loves bacon and has a pretty awesome beard. Lilach Bullock.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Webbiquity

OCTOBER 4, 2022

Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy. Organic search: Visitors who find your website through branded or generic, non-brand keyword phrases on search engines.

Paid Content 322

Paid Content Paid Search Agency Advertising Agencies Planning 322

ClearVoice

MARCH 26, 2020

Think mailers with specific incentives and creative ads that launch before YouTube videos. Think of these folks as the masons forming the foundation for your marketing outreach. Your brand might choose to partner with a PR agency to literally market your marketing. Advertising agency. What do they often not offer?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Biznology

NOVEMBER 27, 2012

I routinely tell people that they need to give ’til it hurts when it comes to blogger outreach and online engagement — you need to offer the gift people want and not the gift you’re ready to give. You need to do the same thing when it comes to developing a cult of personality online.

Social Media 80

Social Media Process Product Media 80

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. .&#

Social Media 100

Social Media Social Marketing Planning Media 100

PureB2B

AUGUST 19, 2021

You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. In this guide, you will discover the major distinction between PR, advertising and marketing, including when to deploy them. An important point to note about PR is that it is earned.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

LeadSquared

FEBRUARY 23, 2016

We also generate leads through outbound efforts such as market research (cold-calling and cold-emailing suitable prospects), PR, physical events, etc. Shares are social currency , without which any post will have only limited outreach. Focus tremendously on PR. You can check out our first video on viral marketing, here.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

PureB2B

AUGUST 19, 2021

You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. In this guide, you will discover the major distinction between PR, advertising and marketing, including when to deploy them. An important point to note about PR is that it is earned.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. And of course product improvement ideas are important. link] Ian Greenleigh Great post, Kevin.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Social Media results can’t be measured False.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. What was your traffic pre- and post-outreach? YouTube and video sites More than just a fun place to see kids hurt themselves on bikes or watch cute pet tricks, YouTube is now a key tool in any marketing campaign.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

accelerate agency

SEPTEMBER 10, 2021

Link building/Digital PR. YouTube videos. This kind of outreach can help your sales team weed out prospects who won’t benefit from the product. . The best ways to generate leads online will be through the following sources: Social networks. Newsletters. Online ads. SEM – Paid Search. Thought Leadership Guest Posting.

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52