DiscoverOrg

MARCH 15, 2017

We all should know by now the power of storytelling in business. In reading everything I can find about business storytelling – my two favorites being “Tell To Win” by Peter Guber and “Measures of Story” by K. Story empowers internal teams to coordinate effort leading up to engagement with target accounts. Nice up, Zuora.

Account Based Marketing 204

Account Based Marketing Video Marketing Storytelling Paid Search Agency 204

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Lead Generation? If demand generation catches the fish, lead generation reels them in.

Demand Generation Agencies 148

Demand Generation Agencies Demand Generation Lead Generation Paid Content 148

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. Demos and tutorial videos can also simplify technical concepts and create a more comprehensive understanding, leading to increased buyer confidence.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

Convince & Convert

FEBRUARY 22, 2016

A little lightheartedness can go a long way when forging connections with your consumer base, and who better to learn this skill from than the Social Media Lead of The Onion, “America’s finest news source”? The Labs are an independent off-shoot of the company and lead their social practices and partner campaigns.

Advertising Agencies 109

Advertising Agencies Viral Marketing Storytelling Business 109

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Here we go! Tie your content to metrics that illustrate the importance of engagement and trust in the bottom line.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Valasys

JULY 24, 2019

According to a study by Sproutsocial, 71% of the social media marketers agreed that they can provide useful insights to teams outside of their department, while only 12% of them stated that their primary function is to provide business insights for their entire organization. billion monthly active users (MAUs).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. You constantly need to look at things like key performance indicators (KPIs), viral coefficients, multivariate testing, CACs, LTVs, and whatever else is key in your field.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

SocialPilot

FEBRUARY 11, 2024

Analyze influencers for a balanced mix of sponsored and organic content, seeking authentic engagement. Need some fresh, viral ideas that’ll light up our feed. Storytelling + product reviews = engaging content. Organic vs. Paid: What’s really driving our wins? What’s the buzz? What strategies would you suggest?

Sales Management 87

Sales Management ROI Planning Work Management 87

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 105

Public Relations Stats Work Management PR 105

Sprout Social

FEBRUARY 15, 2023

Some brands are leading the charge by creating initiatives and campaigns centered around content creation, storytelling and featuring Black talent. Like Netflix’s Strong Black Lead , Scene In Black focuses on highlighting the Black talent, creatives and fans from all HBO titles. If you’re not sure where to start, look within.

Brand Identity 95

Brand Identity Branding Budget Programs Communities 95

Brightedge

MAY 16, 2021

Marketers make change by creating tension which leads to new choices. He groups the products into the following sections: Competitive Intelligence, Predictive Pricing, Ads Strategy, E-commerce, Content Marketing, Lead and Customer Acquisition, Customer Relationships, Segmentation, and Customer Journey.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Oktopost

AUGUST 26, 2019

Just because someone has attained decision-maker status in their organization doesn’t make them suddenly immune to video’s pull. Evaluation is where your leads can drill down into the factual and technical information needed to make an informed purchasing decision. True, “going viral” isn’t something you can directly control.

B2B Marketing 113

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 113

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Visually-enhanced storytelling can concisely explain complicated concepts — or help customers learn about new products or services. That number was reached and surpassed in 2020. What happened? Funnel Videos.

Paid Content 71

Paid Content Video Marketing Work Management Marketing Management 71

Onalytica B2B

NOVEMBER 15, 2018

Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers. Present on most social platforms with large audiences with the ability to share content and make it viral. Thought Leaders. Social Amplifiers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

MARCH 12, 2020

Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. So, ask yourself, what does a data-first mindset look like in your organization? Getting started .

Enterprise Management 98

Enterprise Management Business Peer-to-peer Work Management 98

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Make It Your Own: If your brand has organized an event or is opening a new outlet store, exclusive Geofilters can help you drive awareness and create a novel experience for attendees and customers. There is no reason yours shouldn’t.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Melissa said it well: “When you’re utilizing brand channels, especially LinkedIn, you’re fighting with your competition for 20% of all organic reach dedicated to brand pages.”

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. Click To Tweet.

Content Marketing 99

Content Marketing Microsite Planning Paid Search Agency 99

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. Demos and tutorial videos can also simplify technical concepts and create a more comprehensive understanding, leading to increased buyer confidence.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

RebelMouse

MAY 2, 2022

Success” in digital journalism doesn’t have to mean instant scale or tricks for going viral, but rather building a profitable and sustainable business over time that promotes quality journalism and serves the public interest. About Worldcrunch.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

SmartBug Media

MARCH 8, 2022

I found Michaela years ago after she published a viral blog on LinkedIn about her experience of being fired and what she was determined to do to not slow down her career aspirations. The host of the weekly Spotify original podcasts Unlocking Us and Dare to Lead. LinkedIn Trainer for individuals and businesses. It was refreshing.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Marketing Insider Group

OCTOBER 21, 2015

Ultimately, the best content marketing overlays engaging storytelling with a strong content foundation; concise and insightful prose; and the use of creative design aspects.”. https://www.crunchbase.com/organization/skyword. https://www.crunchbase.com/organization/inkling-systems. https://www.crunchbase.com/organization/kapost.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Biznology

NOVEMBER 11, 2013

MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS? PLAN THEM: “Chance favors only the prepared mind,” said Louis Pasteur.

Course 80

Course Planning Work Management Peer-to-peer 80

MKT1

FEBRUARY 27, 2023

To succeed at startup marketing, a company needs 3 things: Founders who approach marketing as a strategic lever, not as a service organization to sales. Founders need to value and enable marketing as they do other teams in the organization. A team with go-to-market skillsets & storytelling ability.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Content Marketing Institute

AUGUST 7, 2018

We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. How does marketing without talking about or promoting our product/service help us create leads and sales? Shachar Orren , chief storytelling officer, Playbuzz. How can we make something go viral?

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Work Management 105

Hubspot

JANUARY 5, 2021

In this instance, Chipotle collaborated with these content producers to create a fun, viral-worthy video. Then, the call-to-action (CTA) in the caption rounds out the video by turning viewers into potential leads. Because of the value it offers, the brand can reach a broader audience organically. Takeaways for Video Marketers.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Acquisition Marketing. Affiliate Marketing. Brand Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

ClearVoice

FEBRUARY 1, 2022

It’s also about being aware of the movers and shakers that lead the conversations of change. Shifting a systemically broken system is the war, but there are mini battles that lead to our victory. She is well known as one of the leading voices fighting for equality for the LGBTQ+ community. Lanaya Irvin, CEO of Coqual .

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Biznology

MARCH 20, 2018

The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind, and generous follow-through.” One almost never thrives without the other. Check, check, check, check, and check!

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Content Standard

JANUARY 7, 2017

From major media organizations like NPR to independent beauty product sellers, streaming video’s potential for reaching an engaged, real-time audience has made it a new frontier for warfare among the various social media platforms. This goofy idea not only worked, but it established a template for future viral content for the brand.

Video Marketing 83

Video Marketing Storytelling Social Networks Paid Search Agency 83

Content Marketing Institute

SEPTEMBER 26, 2018

We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. How does marketing without talking about or promoting our product/service help us create leads and sales? It will power the future of storytelling. How can we make something go viral?

FAQ 92

FAQ Paid Search Agency Content Marketing Work Management 92

Hubspot

AUGUST 20, 2018

One tiny change on the spectrum can lead to a different kind of happy, a different kind of sad, and a different kind of angry … kind of like the color green has infinite shades. Here’s a breakdown of that activity per emotion: Happiness makes us share … and sharing leads to increased brand awareness. Emotional Marketing Strategies.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Contently

APRIL 12, 2019

Those moves can backfire like Starbucks urging its baristas to have conversations with customers about race or Kendall Jenner leading the most selfie-worthy protest for Pepsi. Consider 2017’s viral #DeleteUber campaign on Twitter if you need an example of how company policies can tarnish a brand’s reputation.

Social Media 167

Social Media Media Paid Search Agency Terms and Conditions 167

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. “Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

Viewtopia is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. “Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

LeadSquared

FEBRUARY 10, 2016

Storytelling in Content Marketing. I think storytelling is important in each domain, B2C even more so. It doesn’t necessarily has to go viral. You can listen to this guest session by award winning viral video marketer Aashish Chopra from ixigo. View the Webinar Recording. Newsjacking & Topic Selection.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Anyword

FEBRUARY 3, 2020

One of the big issues with audience development is that organizations are not always certain who should be in charge of it. With a consistent flow of readers, publishers don’t have to rely on the virality that once drove publisher revenue. Should it be under the editorial team? Who’s KPIs should it serve? The upshot?

Ad Building 40

Ad Building Webinar Metrics Top of Funnel Lead Ranking 40