Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.”

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Hubspot

JUNE 15, 2015

If college graduations had Oscars-style thank-you speeches, let's just say Google (and Wikipedia, for that matter) would definitely get a shout out. 7) Use Twitter to connect with people you don't know, but want to. Twitter wasn't around when many of us were in college. I did it once, and the paper sucked.

Class 28

Class Hubspot Paper Wikipedia 28

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Start Twittering. to photo-sharing sites like Flickr.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Biznology

JULY 9, 2012

Photo credit: Wikipedia. How can we use our organization’s extended network as part of our marketing efforts? All of your employees have networks and many of them actively engage in social networks – Facebook, Twitter, Pinterest, and LinkedIn. Or an executive’s professional organization connection into a new partner?

Marketing Budget 80

Marketing Budget Ideal Customer Profiles Network Marketing Social Networks 80

SnapApp

MARCH 7, 2016

From online shopping to TV streaming to Spotify to “ getting lost ” in Wikipedia, interest in any subject can become voluntarily intense. Typically, prospects would want to know at a high level what the problem your organization is solving. For example, turning a white paper chapter into a “How Much Do You Know?”

Top of Funnel 91

Top of Funnel Content Wikipedia Paper 91

Valasys

JULY 15, 2019

As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia. For example, if a white paper has to be promoted, the target audiences must be told about the vital information that the document contains , & not straightaway about the product or service that the whitepaper is promoting.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

B2B Marketing Zone Posts

JUNE 9, 2010

They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Is The White Paper Dead for B2B Marketing? Kill the white paper!” really, no more than you can trust any one organization with many investors. bpcares&#. How many off site?

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Buzz Marketing for Technology

JUNE 27, 2008

Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Lesson #7 Learn to Twitter. Here they learn about social media tools like RSS, Delicious, podcasting, videocasting, blogs, wikis, and yes, even Twitter. 25 Comments.

Social Media 100

Social Media Class Web 2.0 Media 100

SnapApp

MARCH 8, 2016

From online shopping to TV streaming to Spotify to “ getting lost ” in Wikipedia, interest in any subject can become voluntarily intense. Typically, prospects would want to know at a high level what the problem your organization is solving. For example, turning a white paper chapter into a “How Much Do You Know?

Top of Funnel 48

Top of Funnel Content Wikipedia Paper 48

Paul Gillin

JUNE 24, 2010

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” First, we’ll compare the ROI of webcasts to white papers. What is the conversion rate of webcast viewers versus people who download a white paper? White paper.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Biznology

JUNE 26, 2012

” (Wikipedia). I recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach. We agreed on everything except on whether blogger outreach was pay-per-post or earned, what bloggers wanted from a marketing pitch. This is a pity. Why is this a pity?

Blogger 80

Blogger Outreach PR Media 80

ClearVoice

NOVEMBER 18, 2019

An editorial style guide is an essential go-to source for your organization’s content and writing, and includes your standards for grammar, punctuation, word usage, sourcing, voice, tone, and even directives to support your organization’s core values. white paper (not whitepaper). click-through rate (CTR).

Wiki 45

Wiki Guidelines Work Management Cost Per Click 45

B2B Marketing Zone Posts

OCTOBER 5, 2010

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You have a list. The Results.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Directive Agency

MAY 9, 2017

For example, we are building a piece on: “The Average Organic Traffic Cost of Series C Funded Firms” Not coincidentally, we have a strong portfolio of Series C funded firms and would like more clients in the B2B software space. Social: Twitter, LinkedIn, FB. Social: LinkedIn, FB, Twitter. Evangelize Brand.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Biznology

DECEMBER 17, 2013

So to, people often reject outdated (or seemingly outdated) websites, and they’ll dismiss you, too, if you’re using Ye Olde Busyness Lingoe instead of the most current language, testimonials, references, case studies, client list, and white papers. Include Google+, Pinterest, reddit, StumbleUpon, Facebook, Twitter, and even Tumblr.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80