The Effective Marketer

MAY 9, 2011

Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Industrial Marketing Today

JULY 29, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

SEPTEMBER 20, 2010

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. The focus here is definitely on quantity.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Buzz Marketing for Technology

OCTOBER 4, 2008

There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 We have to get past this idea of the Web as simply a more efficient mechanism for dumping information. As long as we persist in seeing Web 2.0 through the lens of Web 1.0, Over on the Work Literacy: Web 2.0

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

The Effective Marketer

JANUARY 25, 2009

Drucker, of course, was right on target when included this principle in his article for effective managers (“ What Makes an Effective Executive ”, Harvard Business Review, June 2004) since one of the most important aspects one should be able to master in order to become effective is time management, and meetings are, as a general rule, a time drag.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Industrial Marketing Today

SEPTEMBER 3, 2010

In order to get there, you need to start with a content marketing plan and that starts with a content audit. Read The Anatomy of a Great Web Persona by Brian Massey. This is where you’ll begin to identify redundant and missing content in order to be relevant throughout the industrial buy cycle. What is a content audit?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

In order to get on the buyer’s short list as early in the buy cycle as possible, your B2B website needs to provide relevant information that your prospects are looking for. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. This may include basic pricing information.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 20, 2010

Design wins lead to production volume orders. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

OCTOBER 2, 2010

Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. How are you using email marketing to reach and engage with your target audience?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 9, 2010

However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

We just need site visitors to fill out our online order form. It is our job then as marketers to massage it and add some sizzle in order to persuade the reader to take a desired action. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. We can do it ourselves.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

June 25, 2008 in knowledge management , knowledge sharing , professional development , Web 2.0 | Permalink. |. This weeks Web 2.0 Thanks especially to Ines who sent me several Web 2.0 One of the beauties of Web 2.0 So heres this weeks activity: Use a Web 2.0 Comments (13). |.

Web 2.0 100

Web 2.0 Wiki Work Management Tagging 100

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Buzz Marketing for Technology

JULY 24, 2008

Research is how you build up knowledge of a particular area in order to have anything to share. It can either be pushed to you (RSS and email for example), or you can set out looking for it yourself (on Google, for example). Syndic8 and RSS Feeds have just about every feed you could imagine. Subscribe now to the full RSS feed.

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Industrial Marketing Today

MAY 31, 2010

You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

The Effective Marketer

MARCH 9, 2010

Note: The emails are in no particular order and the senders were selected at random from a variety of emails I get. You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Industrial Marketing Today

SEPTEMBER 27, 2010

I agree with you that sales must adopt social media in order to be more effective these days. It allows someone who is on the road to supply the right information to the customer, demonstrate the exact solution via a video, refer them to a blog or tech article with the detailed solutions for their problem and take an order while traveling.

Social Media 60

Social Media Social Marketing Media Planning 60

The Effective Marketer

FEBRUARY 12, 2009

You can quickly sort your emails by sender when you click the ‘from’ column at the top of your inbox screen but then the emails are not ordered by date anymore. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Product Effectiveness Tips 100

Buzz Marketing for Technology

JULY 7, 2008

But not likely the first order of business. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. You can follow any responses to this entry through the RSS 2.0 If the demographics shift in your favor over time…great! Jonathon Carson. Lisa Whelan.

Social Media 100

Social Media Communities Wiki Work Management 100

The Effective Marketer

MARCH 12, 2009

You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 25, 2009

Concentration is the main thing, as Peter Drucker said, but in order to focus you need to know what to focus on. You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Convince & Convert

SEPTEMBER 21, 2010

But a more patient kind that doesn’t fit the notion for many people that customers are but a click away if only we ask for the order… Ah, the learning curve. But a more patient kind that doesn’t fit the notion for many people that customers are but a click away if only we ask for the order… Ah, the learning curve.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Buzz Marketing for Technology

JUNE 27, 2008

Comments on this article can be sent to the author at chris_dede@harvard.edu and/or can be posted to the web via the link at the bottom of this page. The term Web 2.0 Whereas the twentieth-century web centered on developer-created material (e.g., Interactive media that facilitate these Web 2.0 tools (e.g.,

Web 2.0 100

Web 2.0 Wikipedia Opinions Peer-to-peer 100

The Effective Marketer

OCTOBER 13, 2010

Why is it we spend all that money and effort into getting people interested just to forget about them once we get the purchase order? You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 How right he is!

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Online Marketing Institute

JUNE 15, 2009

In order to break through the clutter of the ‘email black-hole’ we constructed personalized videos to pitch the video campaign. Jason Billingsley says: August 29, 2007 at 12:06 pm This is a great topic Lee. We ran an outreach campaign recently for a viral video (well, we wanted it to go viral thus some very targeted outreach).

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Industrial Marketing Today

JULY 1, 2010

It helps a great deal if you first learn what turns off your B2B customers in order to avoid making simple mistakes that can damage a customer relationship. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Convince & Convert

JULY 8, 2010

They must be explicitly invited into your home in order to enter. Seth Godin predicted that RSS would kill email. Robert Scoble argued that email faced deletion at the hands of Web 2.0 And now, people are getting multiple email accounts (free via gmail and yahoo) in order to better manage their traffic. March 2009.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

The Effective Marketer

JULY 5, 2009

You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. The above two web analytics are not mere statistics for your webmaster. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Buzz Marketing for Technology

JULY 22, 2008

In the Knowledge Management supplement, I focused on these features: Ability to create an RSS Feed. And the details, in alphabetical order with the final grade at the top. RSS feed for comments on this post. Read/Write Web. Comments RSS. Does it show evidence of being intelligently thought out and designed?

Enterprise Management 100

Enterprise Management Work Management RSS Tagging 100

Buzz Marketing for Technology

JUNE 23, 2008

as Blackboard and Web CT have become the norm for. Keywords : Wiki, Course Management, Collaboration, Web 2.0, software tools and protocols such as weblogs and RSS. interesting web pages, tips, or other resources with. order to learn how to use the wiki requires them to. As Internet. course information.

Wiki 100

Wiki CMS Development Class Wikipedia 100

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? And… Read more… Doug Kessler | April 10th, 2007 | no comments Web 2.Over? It’s a nice summary of what legs the ‘web 2.0′

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Buzz Marketing for Technology

JUNE 28, 2008

Creative Web 2.0 I Am Knowledge Worker 2.0. E-Learning 2.0 E-Learning 2.0 ? Slide 1: Toward a Future Knowledge Society Stephen Downes VENUS Seminars Gebruary 14, 2007 Slide 2: Once upon a time there was order We had two types of knowledgeâ?¦ It looks like Web 2.0 More by user. 9601 views.

Web 2.0 100

Web 2.0 DMCA Disintermediation RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

6 Ways to Filter Your RSS Feeds. RSS is easily one of the best things to happen to web publishing in the past 10 years. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. not via an RSS reader). 26 Comments.

RSS 100

RSS Enterprise Management Work Management Digg 100