DotDigital

JUNE 14, 2021

And while those strategies will differ by industry, sophistication, segment, and more – responsible marketers have long understood the value of a direct relationship with their customers, and email has long been the cornerstone of direct customer engagement. Privacy is important. We have time to get ready for any big changes.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Navigate the Channel

JANUARY 3, 2024

Common mistakes include buying lists , neglecting to clean your list and failing to segment it properly. Consider list building, list cleaning and segmentation to get the most from your list efforts. Always segment your list(s). Segmentation allows for personalized content, increasing engagement and conversion rates.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This can be executed as a “welcome” email.

Email Marketing 112

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

Binary Demand

APRIL 19, 2024

[ps2id id=’introduction’ target=”/]In every B2B demand generation company , B2B email marketing is a vibrant avenue for seasoned business-to-business marketers, offering various tools such as marketing segmentation, automation, and personalization. These fluctuations may stem from concerns about data privacy.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Litmus

SEPTEMBER 20, 2022

What is your audience/segment? If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Segment your audience to maximize results. Read on to learn: What is an email checklist? From” name and address

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. . Or, you might just want to stop looking at them altogether. What’s the change? Significant and sweeping?

Open Rate 111

Open Rate Marketing Automation Services Peer-to-peer Click Rate 111

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. The post A year of Apple’s Mail Privacy Protection appeared first on LiveIntent Blog.

Privacy Protection 107

Privacy Protection Privacy Intent Signal Open Rate 107

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. How will iOS 15 impact your email list? Here’s how: Identify Inactive Contacts.

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

Sprout Social

FEBRUARY 26, 2024

Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place. And that includes on their service channel of choice: social media.

Enterprise Management 63

Enterprise Management Brand Identity Branding Work Management 63

Litmus

JUNE 28, 2021

Friendly note: We’re actively covering the Apple Mail Privacy Protection news. Create targeted segments of your most engaged subscribers—the subscribers who are actively opening and clicking your emails more often. When to do an email marketing check-up. Set up a calendar reminder to nudge you if you have to. Microsoft SNDS.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In turn, customers want to interact with companies that know who they are and what they want, respect their privacy , and can deliver consistently great experiences with the least friction possible.

Work Management 102

Work Management Privacy Protection Marketing Management Privacy 102

Litmus

FEBRUARY 27, 2024

The email data privacy landscape is ever-evolving It all started with Google’s plan to end third-party cookies by 2024 remains a key element of its Privacy Sandbox. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. The era of third-party cookie tracking is over.

Sales Management 87

Sales Management Opt-out Privacy Opt-in 87

Convert

MARCH 7, 2023

But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. GA4 is taking privacy to the next level, supporting Google’s ‘Privacy by Design’ initiative. Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Litmus

DECEMBER 15, 2023

Document your lead magnets, signup forms, single- or double opt-in stance , and list cleaning routine. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’

Email Marketing 94

Email Marketing Marketing Strategy Marketing & Strategy Planning 94

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Several lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.

Budget Programs 115

Budget Programs Long Tail Marketing Ad Frequency Click Rate 115

Convert

MARCH 21, 2023

Ever wish you could read minds and understand what users really think about your website or app? Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. This article was months in the making. There’s more in the red part and less in the violet. It’s called color temperature.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. You’ll see more payoff from every send, when you know exactly which levers to pull. For the record, soft bounces and emails opened in preview mode should not impact opens).

Webinar Metrics 103

Webinar Metrics Email Marketing Deliverability Work Management 103

Choozle

FEBRUARY 19, 2019

Issues around data privacy with Facebook’s Cambridge Analytica scandal and EU’s GDPR regulations have brought data to the forefront of news coverage and opinion for consumers. consumers worry about how brands collect and use their personal data and 34 percent don’t trust tech companies with their digital privacy.

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

Litmus

JULY 20, 2021

And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless). Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. But what email metrics and key performance indicators (KPIs) should you measure?

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Litmus

APRIL 4, 2024

That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. To build relationships that drive business results. That’s why we hosted a Litmus Talks webinar called “Embrace the Email Performance Trifecta and See Major Results.”

Email Marketing 98

Email Marketing Deliverability Tips Work Management 98

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

Privacy 92

Privacy Marketing AI Email Marketing Data Hygiene 92

Convert

APRIL 12, 2022

So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. What Is E-commerce A/B Testing? But the price?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. What Is E-commerce A/B Testing? But the price?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52