Navigate the Channel

JANUARY 3, 2024

Common mistakes include buying lists , neglecting to clean your list and failing to segment it properly. Consider list building, list cleaning and segmentation to get the most from your list efforts. Always segment your list(s). Segmentation allows for personalized content, increasing engagement and conversion rates.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

SEPTEMBER 20, 2022

What is your audience/segment? If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Segment your audience to maximize results. Read on to learn: What is an email checklist? From” name and address

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. . Or, you might just want to stop looking at them altogether. What’s the change? Significant and sweeping?

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Click Rate 112

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. How will iOS 15 impact your email list? Here’s how: Identify Inactive Contacts.

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

DotDigital

JUNE 14, 2021

And while those strategies will differ by industry, sophistication, segment, and more – responsible marketers have long understood the value of a direct relationship with their customers, and email has long been the cornerstone of direct customer engagement. We have time to get ready for any big changes. What has Apple done?

Privacy 98

Privacy SMS Opt-out Open Rate 98

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. The post A year of Apple’s Mail Privacy Protection appeared first on LiveIntent Blog.

Privacy Protection 107

Privacy Protection Privacy Intent Signal Open Rate 107

Sprout Social

FEBRUARY 26, 2024

PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place. Regulatory agencies closely monitor financial institutions to ensure their social presence complies with laws and regulations (if it doesn’t, it can result in significant fines and other legal action).

Enterprise Management 65

Enterprise Management Branding Brand Identity Work Management 65

Litmus

JUNE 28, 2021

Friendly note: We’re actively covering the Apple Mail Privacy Protection news. Create targeted segments of your most engaged subscribers—the subscribers who are actively opening and clicking your emails more often. When to do an email marketing check-up. Set up a calendar reminder to nudge you if you have to. Microsoft SNDS.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. As privacy restrictions become even more of an issue in coming years–which will absolutely happen–the emphasis will be on having your own data.

Sales Management 86

Sales Management Opt-out Privacy Opt-in 86

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In turn, customers want to interact with companies that know who they are and what they want, respect their privacy , and can deliver consistently great experiences with the least friction possible.

Work Management 100

Work Management Privacy Protection Marketing Management Privacy 100

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Double opt-in (DOI). Re-permission campaigns.

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

Litmus

DECEMBER 15, 2023

Document your lead magnets, signup forms, single- or double opt-in stance , and list cleaning routine. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Planning 91

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Several lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.

Budget Programs 116

Budget Programs Long Tail Marketing Ad Frequency Click Rate 116

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. You’ll see more payoff from every send, when you know exactly which levers to pull. For the record, soft bounces and emails opened in preview mode should not impact opens).

Webinar Metrics 100

Webinar Metrics Email Marketing Deliverability Work Management 100

Convert

MARCH 7, 2023

Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features. Can Google Analytics Be Trusted When It Comes To Privacy? It was a big year for user privacy in 2022. Here’s an illustration: Source Earlier versions of Google Analytics required you to configure your tracking script and was opt-in only.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Convert

MARCH 21, 2023

Ever wish you could read minds and understand what users really think about your website or app? Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. This article was months in the making. There’s more in the red part and less in the violet. It’s called color temperature.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Litmus

JULY 20, 2021

And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless). Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. But what email metrics and key performance indicators (KPIs) should you measure?

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Choozle

FEBRUARY 19, 2019

Collecting and segmenting consumer data allows businesses to not only better engage existing customers with relevant communications. We generate tons of data every second through our website page visits, videos watched, likes, comments, tweets, search history, purchases, surveys completed, pictures uploaded, and so on. First-party data.

Advertising Agencies 45

Advertising Agencies Advertisements Advertising Privacy 45

Litmus

APRIL 4, 2024

That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. To build relationships that drive business results. That’s why we hosted a Litmus Talks webinar called “Embrace the Email Performance Trifecta and See Major Results.”

Email Marketing 96

Email Marketing Deliverability Tips Work Management 96

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

Privacy 90

Privacy Marketing AI Email Marketing Data Hygiene 90

Convert

APRIL 12, 2022

So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. What Is E-commerce A/B Testing? But the price?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. What Is E-commerce A/B Testing? But the price?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52