Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Chris Koch

NOVEMBER 12, 2010

I have a ton of new stuff to share this Fall (a new survey on thought leadership, for example) and I’d really like to get your opinions on it. Thank you for being part of the blog so far. But I hope you will stay. A blog is nothing without community. Tweet This Post.

RSS 100

RSS Thought Leadership Opinions Communities 100

Chris Koch

FEBRUARY 18, 2011

Good ideas aren’t enough; those ideas need to be informed by a wide-ranging exposure to other inputs and opinions. Their rapport with customers extends to a genuine, ego-free interest in the problems those customers face.

Peer-to-peer 100

Peer-to-peer Thought Leadership Social Media Storytelling 100

Chris Koch

JUNE 5, 2009

In the court of public opinion, customers make a decision about whether the company as a whole is to blame for the crisis or whether the crisis was the work of a few rogue individuals acting outside the norms of behavior. Industry and financial analysts will likely have differing opinions about the current and future prospects of the company.

Paid Search Agency 100

Paid Search Agency Companies Work Management Ethics 100

Chris Koch

APRIL 10, 2009

For example, many companies carry out primary and secondary research and publish it; they may also use that research as the basis for an opinion piece that speculates, based on the research and the experience of subject matter experts, on trends in a market vertical. Is it only focused in knowledge intensive industries?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Chris Koch

SEPTEMBER 25, 2009

We need to make sure that we gather the opinions of all the different constituencies that will be affected by the decision. Important stakeholders need proof, through research, as to whether their own experiences, views, and hunches are borne out by the facts.

Research 100

Research Service Product Paid Search Agency 100

Chris Koch

SEPTEMBER 25, 2009

We need to make sure that we gather the opinions of all the different constituencies that will be affected by the decision. Important stakeholders need proof, through research, as to whether their own experiences, views, and hunches are borne out by the facts.

Research 100

Research Service Product Paid Search Agency 100

Chris Koch

OCTOBER 12, 2009

But as the traditional tools for informing us disappear, we need social media to play a role in rebuilding the channel of informed public opinion that is being destroyed right now. The tools are imperfect for informing us. This is no evolution. But social media tools can alter relationships.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

SEPTEMBER 18, 2009

We are tribal creatures, so we respect group opinions and authority. In fact, the dizzying growth of Twitter shows that many of us have been waiting for someone to change the rules of online relationships for some time. We tend to accept rules that the majority of those around us follow.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

We are tribal creatures, so we respect group opinions and authority. In fact, the dizzying growth of Twitter shows that many of us have been waiting for someone to change the rules of online relationships for some time. We tend to accept rules that the majority of those around us follow.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

JUNE 26, 2009

There are all sorts of opinions about whether LinkedIn or Facebook is better for business contacts. After you’ve created a link with someone on Twitter (they follow you, too) and you’ve exchanged a few direct messages, you have an excuse to invite them to connect on LinkedIn or Facebook so that you can getting to know one another better.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

JUNE 18, 2014

We all have opinions about whether killer drones are right or wrong. But walking on two legs is a much tougher challenge. There are still no robots than can move anything like humans, even with external assistance. Carry out assassinations without remorse (yet). I’m not going there here.

Organization 100

Organization Spyware Domain Opinions 100

Chris Koch

AUGUST 3, 2010

For example, Twitter updates that come with a link to something deeper to read (such as news, opinion, tips, research, and thought leadership) are more likely to be passed on, or retweeted, to others. Sharing is the currency of social media. Rarely do those links lead to paid content.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

For example, Twitter updates that come with a link to something deeper to read (such as news, opinion, tips, research, and thought leadership) are more likely to be passed on, or retweeted, to others. We need to understand their experiences and offer content that fits their needs. Sharing is the currency of social media.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

DECEMBER 16, 2011

Opinion is divided on whether New York pols really needed that kick in the panties to dedicate themselves to resurrecting the city’s finances, but one thing is certain: the headline galvanized New Yorkers—mostly in anger towards Ford and his fellow Washington Republicans. Not exactly a trending topic on Yah##.

Wikipedia 100

Wikipedia Opinions CAN-SPAM Search Marketing 100

Chris Koch

DECEMBER 16, 2011

Opinion is divided on whether New York pols really needed that kick in the panties to dedicate themselves to resurrecting the city’s finances, but one thing is certain: the headline galvanized New Yorkers—mostly in anger towards Ford and his fellow Washington Republicans. Not exactly a trending topic on Yah##.

Wikipedia 100

Wikipedia Opinions CAN-SPAM Search Marketing 100