KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. However, like any profession, we’d struggle to be successful without tools. SERP Snippet Optimization Tool. What is it? SimilarWeb. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? This tool is a sales performance analytics solution.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. It’s not as simple with Baidu PPC.

Adwords 121

Adwords PPC Paid Search Agency Google 121

KoMarketing Associates

APRIL 26, 2018

Services, platforms, technology, reporting, analytics, and more – we are successful marketers because we have a solid roadmap we use to drive program results. We can also agree that the B2B PPC space is getting smarter, faster, and more demanding. Preliminary Campaign Audit & Program Roll-out. This last point is crucial.

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

KoMarketing Associates

JANUARY 12, 2017

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. It’s a realistic outline of 8 steps to help you get started with this key piece to an overall digital marketing plan in China.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

JANUARY 12, 2017

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. It’s a realistic outline of 8 steps to help you get started with this key piece to an overall digital marketing plan in China.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

Hubspot

MAY 14, 2019

Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone. Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. For instance, just look at the latest Marketing Technology Landscape : Image Source.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Atomic Reach

MARCH 18, 2019

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Also, PPC has shown at least 50% more conversions than organic web traffic. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Outbrain

NOVEMBER 16, 2022

That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. The secret sauce for a successful PPC strategy always depends on your specific audience, brand, and goals. Video is by far one of the more popular marketing tools available. Paid advertising.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

KoMarketing Associates

FEBRUARY 25, 2016

Take a closer look at the comparisons below: Drafting Your Fantasy Football Team vs PPC Campaign: Of course, the initial paid search build is what some may consider the easy part. Keep your head up, because it’s what you do after that first week or two that will define your season/PPC program. ©iStockphoto.com/elinedesignservices.

PPC 120

PPC Paid Search Agency CPC Cost Per Click 120

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

KoMarketing Associates

MARCH 13, 2014

As such, Baidu presents an attractive opportunity for B2B marketers looking to achieve visibility in the Chinese market. Baidu PPC Advertising is one mechanism for B2B companies to enter Chinese market via online marketing. a local website link or local certificate of incorporation). Sign a Contract.

PPC 120

PPC Adwords Search Engine Marketing Work Management 120

KoMarketing Associates

SEPTEMBER 22, 2016

No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. Baidu Index.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads?

PPC 100

PPC Paid Search Agency Adwords Tips 100

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? This tool is a sales performance analytics solution.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. Landing Pages.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Hubspot

MAY 3, 2017

Content Marketing for B2B Enterprises " by Udemy. Content Marketing " by QuickSprout. Email Marketing Certification " by HubSpot Academy. Email Marketing " by QuickSprout. PPC University " by WordStream. Social Media Marketing " by edX. Diploma in Social Media Marketing " by ALISON. " by Udemy.

Class 101

Class Enterprise Management Online Marketing Work Management 101

ClearVoice

FEBRUARY 24, 2019

From social media marketing management to complete web design, the market is saturated with digital marketing tools and services. White label marketing is an opportunity for marketing agencies to offer more value to clients by giving them “the total package” but at a fraction of the cost.

Marketing Automation Services 93

Marketing Automation Services Advertising Agencies Marketing Management Paid Search Agency 93

KoMarketing Associates

OCTOBER 12, 2022

GA4 and Google Analytics are two separate tools, so you’ll have to complete this step even if your Google Ads is already connected to Universal Analytics (aka UA, the old Google Analytics tool.) . Select Tools and Settings in the top right . learn more about our PPC Programs. How do I Connect GA4 and Google Ads?

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . When it comes to generating leads, most B2B marketers go for the tried and true methods—like offering content upgrades or hosting a webinar. Track Your Results! .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Brandwatch Marketing

FEBRUARY 5, 2019

For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. General Competitor Analysis Tools.

Paid Content 64

Paid Content Analysis Budget Programs Tools 64

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Great tips!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. Landing Pages.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. tool to discover insights into how your website is performing. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? As a free tool, it is very easy to get registered.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

OCTOBER 9, 2018

Below are some of my favorite tools for planning the year ahead. These tools help you think past your every day tasks and start to think about what you can create in the next year to move your business forward. Using one or a combination of these tools can help your marketing department be more organized, fresh, and focused.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. Landing Pages.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

Webbiquity

OCTOBER 15, 2019

To facilitate your online and offline networking efforts, use a free CRM tool to stay organized, keeping track of who you met with, when, what you discussed, what kind of follow up is needed, etc. just make sure to choose one that will let your export your data to more professional CRM tools down the road). And with good reason.

Startups 215

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 215

ActiveDEMAND

JANUARY 4, 2017

4 Tips to Understand Call Tracking and PPC Most marketers have used or are at least familiar with Pay-Per-Click advertising. PPC advertisement tracking can even be used to track offline activity such as phone calls. Without inclusion of phone call tracking data, the success of PPC ads is based on assumptions.

PPC 40

PPC Paid Search Agency Marketing Automation Services Landing Pages 40

Outbrain

AUGUST 27, 2018

With so many updates, upgrades, new tools and platforms out there, it can be hard to keep up with the latest PPC tips to keep turning out the numbers. The 5 PPC best practices below will not only maximize your ads’ performance, but they also cover all these critical guidelines that make a tip genuinely tip-worthy. #1:

PPC 38

PPC Paid Search Agency Marketing Analytics Tools Landing Pages 38

KoMarketing Associates

DECEMBER 14, 2017

Back in 2014, mobile ad only accounted for six percent of the Internet ad market – that’s 10x growth in just three years! In my own experience managing several Baidu PPC accounts daily, I have seen firsthand that mobile usage is on an upward trend. Insights for digital marketers: . Let us know! .

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

EMagine B2B Blog

JULY 20, 2015

Nowadays there is a long list of competitor research tools that provide insight into paid search activity for any URL. Follow these three simple steps to unlock the key to your competitors’ biggest PPC secrets. If you’re like most B2B online marketing teams, you’ll need to divide the list by vertical. Sharpen your tools.

PPC 40

PPC Paid Search Agency CPC Cost Per Click 40

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. We created a custom app through Quickbase to better manage our marketing workflow.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Outbrain

JULY 13, 2021

One of the best things about digital marketing is that you don’t always have to be “ON” to keep being effective. Here are the best practices for online marketers to keep your engine running even while taking some well-deserved time out: Plan in advance. You can be productive even over the summer and even while on vacation.

PPC 40

PPC Work Management Marketing Management Campaigns 40

Martech

FEBRUARY 1, 2023

After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels. Old online marketing links with UTM parameters are no longer being categorized the same way. Paid Shopping. Cross-network.

Tagging 119

Tagging CPC Cost Per Click Campaigns 119