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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it. What’s wrong with SEO? This is what most SEO tools do.

SEO 217
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What is a Dofollow Link?

Hubspot

As a result, there’s a kind of constant content competition underway as website owners and administrators look for ways to stand out from the crowd and improve search engine optimization (SEO). With the right approach, these links can help leverage great content into higher PageRank and better search results. Here’s how they work.

PageRank 101
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13 SEO Tricks, Treats, and Frights of 2017

KoMarketing Associates

Halloween has become the IT holiday for SEOs. In celebration, I’ve pulled together my own list of 13 SEO Tricks, Treats, and Frights of 2017 (+ Monsters). FRIGHT: Negative SEO for Ransom. Should that be nоt enough, we will dо nеgаtivе SEO аgаinst you wеbsidе. This has to be one of the scariest things facing SEOs in 2017.

SEO 120
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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. Does PageRank Flow Through Image Links? Popularity versus PageRank (or reputation) are separate but related discussions that can collectively impact search results but also may not have direct influence.

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Here are nine places in traditional marketing campaigns where we tend to find B2B marketers forgetting to either add or emphasize inbound links for their websites. With a little more attention, links built in these locations can add significant incremental value to an SEO campaign over time. Organizational Business Listings.

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Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power. Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. It will let you see the PageRank of every blog you visit instantly.

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Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

Ten Must Read Tips to Start a Small Business Blog by TopRank Online Marketing Blog. So, in the interest of helping out new business owners (or business owners new to marketing on the web) without overwhelming them, Lee “decided to create…a short list of what a small businesses CAN do when starting a blog.&#.