KoMarketing Associates

JUNE 2, 2016

However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix. Social Network Analysis. Percentage of network that is associated with target industries/markets (using keyword identification).

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. With many choices, it can be a challenge to find the right tool to stay in touch with your friends.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

NOVEMBER 16, 2017

Paying Attention to Average Shares Per Social Network. If you aren’t 100% sure, or simply want data to back your ideas, consider using a tool like Google Trends to identify peak times in terms of search traffic. Step 5: Pay Attention to Average Shares Per Social Network. Assigning Quarters to Themes.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

MAY 22, 2014

Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to better advertise their mobile apps. They also allow app download ads via their search network. Utilizing Google’s tools is a “must” for companies with mobile apps looking to get more exposure.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

MARCH 13, 2018

Or use a free tool or free trial like social mention , mention.com , or talkwalker to track brand mentions as well. Some examples we’ve had success with: Build a targeted Twitter list and actively network with profiles that are associated with targeted publications, blogs, and websites. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

SEPTEMBER 8, 2020

It offers opportunities for lead generation , sales, audience building, networking, and yes – recruitment. There’s a great “photo testing” tool called Photofeeler that will give you feedback about your headshot from other people. Head over to LinkedIn’s Social Selling Index tool and get your score. It is not Twitter.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

SEPTEMBER 7, 2016

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. It doesn’t make sense to use this tool (or any resource) if it is just a drain on time and resources; conflicting with other priorities and responsibilities. Ultimately, Google Analytics needs to provide value for the organization.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Linkedin 120

KoMarketing Associates

AUGUST 27, 2019

TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JUNE 23, 2016

Reasoning for this is that influencer identification (if not done using these awesome tools I’m about to introduce) can be extremely time consuming. To help you master the process of B2B influencer marketing, I’ve put together a list of 3 essential tools that should improve the identification process. BuzzStream Discovery Tool.

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. When thinking about what social networks are most popular, a few sites come to mind, including: Facebook.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

SEPTEMBER 4, 2018

In addition to inbound links that can be requested through sponsorships or speaker bios, search for conference community sections, blog posts, and other online collateral where it might be possible to add links through event profiles or online networking opportunities. Owned Digital Marketing Assets.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

APRIL 7, 2015

For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

JULY 31, 2013

Webmaster Tools Search Query Reports. Google Webmaster Tools search query report let’s B2B marketers know how well aligned their organization’s website message is in Google search results. Webmaster Tools Inbound Link Reports. Twitter Lists.

Brand Identity 120

Brand Identity Branding B2B Search Engine Marketing 120

KoMarketing Associates

AUGUST 22, 2017

Surveys and questionnaires are one mechanism but also leverage social media assets, building networks of customers, prospects, and partners. Twitter, Facebook, and LinkedIn all offer ways to list and organize social networks and track conversations more specifically based on business goals as well. Final Thoughts.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

APRIL 23, 2019

With the top ones overall being Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest, social media managers can look at each platform’s demographics and content to see where they’d be a good fit. Twitter: 15 tweets per day is recommended, about half of these can be retweets or comments on other users’ posts.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

AUGUST 26, 2020

These, of course, are paid ads that run on LinkedIn or the LinkedIn Audience Network. It’s not Twitter. You’ll need a third-party tool to Livestream to LinkedIn. Current tools to do this are: Socialive. Linkedin Native video. Embedded video posts. Live video. Let’s dive into each of them. LinkedIn Video Ads. Restream.io.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

FEBRUARY 13, 2020

Leverage social media as a conversational tool. Did you know that 59% of all links shared on social networks aren’t actually clicked on at all. I’d love to hear your thoughts in the comments below or reach out to me directly on Twitter @Kristen_Vaughn. Don’t forget about social media. Please stop doing this.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

JULY 2, 2020

Do all these ads LinkedIn runs on other networks mean their platform doesn’t work? This Twitter ad exemplifies an excellent tactic: Advertising your top-performing content. But if you want actual ad performance data, you’ll need tools like SocialPeta, Social Ad Scout, PowerAdSpy, and Connect Explore. Not at all.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. More importantly, it contains process checklists, tools, and real-world examples of what to do. How are people talking about you?

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

KoMarketing Associates

MAY 21, 2015

For social media network development, dedicating fifteen minutes daily to a particular channel may be what is needed to get back on track and feeling productive. Reorganization efforts may also provide a way to reassess missed opportunities or the effectiveness of existing tools and resources used for program management and / or execution.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

KoMarketing Associates

JULY 11, 2017

They are a social media management tool that many brands use. Finding a tool that is simple and fast to use is key. Facebook, Twitter and YouTube are all different in the types of videos you would create. Facebook, Twitter and YouTube are all different in the types of videos you would create. Buffer is a great example.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

SEPTEMBER 6, 2016

B2B marketers are increasingly turning to social media channels as a key tool for distributing content as well. Your time investment in developing networks in social media tactics has to be measured against your time requirements elsewhere. Some suggestions: Share and/or comment on one good discovery you find through Twitter per day.

Social Media 120

Social Media Marketing Budget Social Marketing Marketing Strategy 120

KoMarketing Associates

JUNE 18, 2015

Social media platforms like Twitter and LinkedIn can be invaluable for this research but make it a point to read a few of their blog posts or learn about the organization they represent as well. Fortunately, social networking tools like Twitter, LinkedIn, Facebook and blogs actually make this process easier.

Link Building 120

Link Building Ad Building Social Networks CAN-SPAM 120

KoMarketing Associates

MARCH 3, 2014

From our initial vantage point, it appears users will have a full suite of publishing functionality at their disposal, providing significant opportunity for well-written and well-outlined content marketing assets to stand out in a highly targeted social network. And these tools are obviously not vendor controlled.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

JUNE 23, 2015

This is especially the in channels where updates more fast, like Twitter. There are a few tools available now that strive to make social media resharing as easy as possible: Buffer. Buffer builds up a social media sharing queue for your social networks, and the posts go out in order at the preset times you scheduled.

Social Media 120

Social Media Media Content Curation 120

KoMarketing Associates

APRIL 16, 2015

Coupled with the AdWords Twitter profile and a simple web page change monitor (like ChangeDetection.com ), the team at KoMarketing can easily stay on top of AdWords updates in an effort to determine the significance for client programs. Mobile Friendly Testing Tool. Page Speed Insights Tool. Structured Data Testing Tool.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

MARCH 21, 2017

You become a part of the community that understands online relationships, and that community brings forth new connections, networks, and inbound link opportunities.”. Some of my favorite tools to use for reporting on content efforts include Google Analytics , SEMrush , and BuzzSumo. to identify what’s working and what isn’t.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

KoMarketing Associates

JANUARY 21, 2014

In this post, we will discuss five alternative social media advertising platforms for B2B marketers (other than Facebook) to look out for in 2014: Twitter. Twitter finally made the jump last year and offered their ad service to the public without the need for an invitation. 5% ad revenue market share in 2013.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

DECEMBER 30, 2013

Four Reasons Why Facebook Power Editor Is an Essential Tool. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Google+ Enhancements to Provide Authors Easier Content Attribution, Network Development Opportunities. How Link Building Management Will Change in 2013 & Beyond. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

AUGUST 14, 2014

For example, does the organization offer a content delivery network (CDN) solution that focuses on retail? Value to B2B content marketers : Thought-leading publications within the industry are an invaluable tool when starting a content process. What web reporting tools and programs are currently in place on the website?

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

KoMarketing Associates

JANUARY 26, 2016

Each social network is different and not every post you write can be conveyed appropriately when shared. Figure out the best call to action for your networks and updates. As Oracle notes , “Just as buyers use social media to learn about you, use the same tools to keep up with them.”. Optimize Content for Sharing. Leverage Video.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

APRIL 1, 2014

But personalization is going beyond the search engines, with social networks working to be as personalized as possible. According to Ruslan Belkin , VP of Engineering, Twitter, when a user searches on the network, they look at who you follow, who you interact with, and where you’re located, to give you the most relevant result.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. The report goes on to identify other obstacles that stand in the way of delivering a positive customer experience as well as the tools that marketers see as essential in delivering a positive experience.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

AUGUST 18, 2020

These, of course, are paid ads that run on LinkedIn or the LinkedIn Audience Network. It’s not Twitter. You’ll need a third-party tool to Livestream to LinkedIn. Current tools to do this are: Socialive. Linkedin Native video. Embedded video posts. Live video. Let’s dive into each of them. LinkedIn Video Ads. Restream.io.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

JUNE 19, 2014

Show them data from Webmaster Tools, Adwords, Analytics, and even updates from social networks. In the example below, our friend Brian Wallace of Nowsourcing , was looking for a time tracking app on Twitter. The great thing was several times tracking apps responded. The great thing was several times tracking apps responded.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

APRIL 30, 2012

There are SEO-specific link building tools that mash-up various metrics such as those listed above to create scores for links, and pages and domains that links are located on. Twitter-specific metrics (followers, follower/following ratios, frequency of updates, influencer metrics such as Klout score). SEO-Specific Metrics.

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120