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Facebook Promises Better Video Metrics, But Don’t Get Too Excited

Vidyard

With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. The analytics don’t work on videos hosted through 3rd party video hosting tools, so brands will have to upload their videos directly to Facebook.

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Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud

Vidyard

However, most lack the tools they need to understand the performance of videos beyond basic view counts. In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions.

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Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud

Vidyard

“However, most lack the tools they need to understand the performance of videos beyond basic view counts. In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions.

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Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud

Vidyard

“However, most lack the tools they need to understand the performance of videos beyond basic view counts. In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions.

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Demand Spring Partners with Vidyard to Offer B2B Video Marketing Consulting Service

Vidyard

That means knowing what content to produce for different stages of the customer journey, identifying and tracking who’s watching which video content within existing marketing automation systems, and having the right tools in place to measure the attribution and ROI of each video asset.

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Vidyard makes it easy to create and share videos with new Vidyard Studio

Vidyard

Because of Vidyard’s unique integration with Salesforce.com, individual viewers can be identified and tracked right inside existing lead records, giving powerful insight into which prospects are consuming the most content and are ready to convert.

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Vidyard makes it easy to create and share videos with new Vidyard Studio

Vidyard

Because of Vidyard’s unique integration with Salesforce.com, individual viewers can be identified and tracked right inside existing lead records, giving powerful insight into which prospects are consuming the most content and are ready to convert.