Digital B2B Marketing

MAY 28, 2013

Someone may be highly engaged on your microsite, but your dynamic content triggers will show basic 101 content when that same person comes back to your corporate site to learn more. These solutions can also be used by the online ad networks and data companies Firefox is targeting, so they may be the next target of browser privacy changes.

Microsite 100

Microsite B2B Marketing Domain B2B 100

Digital B2B Marketing

JUNE 28, 2012

This is why sales people with existing relationships are recruited and account managers work to develop personal relationships with clients. Outside of social networks, the only dialogue back is a click. That click may be important, but calling it a conversation is an insult to the person with their hand on the mouse.

Enterprise Management 100

Enterprise Management Paid Search Agency Work Management Marketing Proposals 100

Digital B2B Marketing

JUNE 14, 2011

The content is applicable to a wide range of companies, from individuals to enterprises, but my focus is on companies, not personal marketing. Given my personal target audience, that is encouraging. However, 40% are at extremely small companies, where professional and personal likely are the same.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

NOVEMBER 10, 2011

Influencers can range from individuals recognized within their personal networks for their expertise or opinion to journalists and analysts that may move an entire market. Who are the people (influencers) that will influence your ultimate target audience? How do you want them to use their influence?

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

Influencers can range from individuals recognized within their personal networks for their expertise or opinion to journalists and analysts that may move an entire market. Who are the people (influencers) that will influence your ultimate target audience? How do you want them to use their influence?

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

JANUARY 5, 2012

Every new social network, gadget, movie or TV show is trying to get our attention. Your Turn Are you planning to personally simplify in this Year of More (the Amazon scenario above is personally appealing to me), or how can you as a marketer help your customers to simplify?

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Digital B2B Marketing

DECEMBER 1, 2011

However, my personal network is heavily skewed towards people in online marketing. Beyond the unscientific nature of the two surveys, they are different audiences. My commuter survey was a broad audience, marketers likely represented a small percentage. Get Out of Your Bubble!

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

However, my personal network is heavily skewed towards people in online marketing. Beyond the unscientific nature of the two surveys, they are different audiences. My commuter survey was a broad audience, marketers likely represented a small percentage. Get Out of Your Bubble!

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

APRIL 20, 2011

But investing even more money in the same old networking infrastructure, storage, servers and bandwidth is not going to help you reach your strategic goals. Personally, I would not, here are a couple reasons why this fails the content selling test. Link to the registration page. Would you pay $39.99 for this report?

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Digital B2B Marketing

MARCH 1, 2012

HIF) is an awesome website run by the coolest person in the world, Goob. Here are two examples and four steps you can take to protect your content. Example 1: Sage on Hey, It’s Free! From the About page on Hey, It’s Free Hey, It’s Free! It’s dedicated to finding the best freebies on the ‘net.

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

Digital B2B Marketing

DECEMBER 8, 2011

For example, most B2B marketing is very out of context on sites like Parents.com or WebMD.com, and drawing your audience back from a personal context to your business offer or content is a significant hurdle, even when you are reaching the right person.

Ad Frequency 100

Ad Frequency Banner Ads Campaigns Opt-out 100

Digital B2B Marketing

JANUARY 8, 2013

(Stats from this Mashable article ) Google’s Fatal Google+ Errors While Google has effectively tied Google+ to services and features (such as Hangouts on Air), today it has no hope of becoming a competitive social network. I mean Eric Wittlake, as a person, does not exist on Google+. Here is why: There is no Google+ identity.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

DECEMBER 17, 2013

Facebook isn’t the only social network where brands aren’t reaching their audience as effectively today. Twitter has gone from a social network to a content deluge. You create numerous versions for different audience segments, multiple triggered email streams and possibly even personalize your send times. in 2011.

Facebook 100

Facebook Television marketing Branding Brand Identity 100

Digital B2B Marketing

MARCH 28, 2011

Broadcast networks account for nearly 30% of all television time (ABC, CBS, NBC, etc). Twitter may not be a social network if Facebook or LinkedIn define social networking. Every day, new connections are formed based on common interests instead of existing personal connections. 20,000 accounts!

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

FEBRUARY 27, 2013

Jamie is the person in your organization that is passionate about your area of focus and can fake his or her way as a thought leader for an extended period of time. Develop social media profiles for Jamie on the core relevant networks for your target audience. Jamie cannot be a fictional person. Identify Jamie.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

MARCH 9, 2011

Today, courtesy of pop-up blockers and a better understanding of consumer attitudes towards them, pop-ups are avoided by most marketers, publishers and networks. Personally, I’m annoyed with NetFlix every time their pop-up on Boston.com circumventing Firefox’s default pop-up blocker.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 15, 2011

Perception is reality, and the perception is that online behavioral advertising companies collect and use personal information without regard for the wishes of the audience. Auto-play Video When you auto-play video in an ad, you assume the audience will be more interested in your message than the content or networking they came for.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

APRIL 6, 2011

Maybe its time to champion personal involvement in social media first. For Professional Services folks (independent consultants, boutique shops) who can drive new business through power networking <– Perfect place for SM. They will not engage. B2B marketing thought leaders champion social media.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100