Network Marketing Public Relations Transparency Twitter 
Webbiquity
MARCH 31, 2022
B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.
Sprout Social
JANUARY 18, 2022
When a Twitter user surfaced insensitive Tweets from a tenured IU professor, their social team quickly set up a Listening Topic to understand the volume and reach of the conversations surrounding the issue. . First off, it can increase transparency between your company and valued stakeholders. Investor relations.
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Buffer
DECEMBER 15, 2021
For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. I always recommend brands focus on their social media marketing on one or two channels, rather than trying to be great at them all. What channels do I want them to focus on? In 280 characters or less.)
Sprout Social
FEBRUARY 5, 2020
Social media is the world’s largest and most transparent focus group. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020.
Wondering Out Loud
AUGUST 26, 2009
A couple of months ago I saw a Twitter message from the owner of a consulting firm announcing the release of a new survey on the success of ERP implementations. A few minutes later the same individual used Twitter to take a hard line on the health care debate. Social media requires openness and transparency, but how much is too much?
Convince & Convert
JULY 21, 2010
She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. All that stuff? Read the fine print.
Convince & Convert
JULY 6, 2010
She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.
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