Exo B2B
MAY 8, 2024
The B2B marketing landscape is, by its very nature, competitive. The limits of a pure lead generation approach Today’s B2B marketing culture sometimes places too much emphasis on immediate, quantifiable results. It has to be said, however, that this approach can lead to a myopic vision of marketing. Market education.
Webbiquity
MARCH 31, 2022
B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.
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Contently
JANUARY 26, 2023
The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.
ClearVoice
OCTOBER 9, 2020
She quickly became part of their team , working alongside a marketing manager, a senior and junior designer and many interns. As a marketing entrepreneur who frequently writes content for clients and releases, Caroline James has been part of many teamlance scenarios. Being transparent about the skills needed to complete the job.
Walker Sands
JUNE 5, 2024
As a leader, it’s incredibly important to me to be transparent, empowering and inclusive. Boston is one of the fastest growing markets for tech and healthcare – the amount of innovation happening in our backyard is inspiring and exciting. We’re lucky to have many clients who are local to Boston as well.
Convince & Convert
JULY 5, 2013
Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. From Cision , a free online content marketing kit. Janice Person, Monsanto @JPlovesCOTTON. Listen Now .
Hinge Marketing
MARCH 1, 2023
With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Content is still king… but is that reign coming to an end? No problem.
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