Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 139

Social Media Media Privacy Transparency 139

Martech

JULY 22, 2022

Video and Reels content will be consolidated under one tab on user profiles, reflecting Instagram head Adam Mosseri’s stated priority of focusing on short form video in 2022. When Reels are posted to a public profile, they may be eligible and recommended for more people to see. Get the daily newsletter digital marketers rely on.

Social Media 113

Social Media Rules Media Viral Marketing 113

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

Social Media 62

Social Media Top of Funnel Media Allocation 62

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Social media is a powerful tool to build buzz around your event and drive attendance.

Social Media 204

Social Media Promotion Creativity Media 204

Buffer

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes.

Digital Asset Management 115

Digital Asset Management Social Media Work Management Marketing Management 115

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. How to Increase Sales With Social Media. When do people use social media?

Social Media 81

Social Media Media Tips Ideal Customer Profiles 81

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Why is social media essential for financial services? billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

Top Rank Marketing

FEBRUARY 19, 2024

B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. It’s a fantastic platform for B2B marketing activities and the numbers bear that out. And on LinkedIn, aiming for virality can actually be counterproductive.

Linkedin 94

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 94

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? How can social media monitoring benefit you?

Social Media 130

Social Media Brand Identity Branding Media 130

Sprout Social

MAY 9, 2024

Over a decade later, people still reminisce and rave over the viral moment. There’s no denying the impact of influencers on social media, culture and commerce. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies.

Trends 93

Trends Advertising Agencies Paid Search Agency Top of Funnel 93

SmartBug Media

JANUARY 30, 2019

LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. As the reigning king of professional social media, LinkedIn is the premier platform for entrepreneurs, executives, and working professionals looking to build their network and increase their influence.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Contently

APRIL 12, 2019

“Cause-based brands provide something clear that consumers can relate to and feel good about supporting,” said Elliot Fox, senior brand strategist at Complex Networks. “It Consider 2017’s viral #DeleteUber campaign on Twitter if you need an example of how company policies can tarnish a brand’s reputation.

Social Media 167

Social Media Media Paid Search Agency Terms and Conditions 167

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

Social Media 106

Social Media Media Budget Programs Response Rate 106

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Leading Edge Virtual Event Platforms. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

MAY 27, 2015

There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. The most important technique to date is through people-based marketing. Introduction to people-based marketing.

Viral Marketing 100

Viral Marketing PPC PR Content 100

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 94

Social Media Paid Content Media Viral Marketing 94

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 111

Social Media Paid Content Media Business 111

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 116

B2B Marketing B2B Enterprise Management Paid Search Agency 116

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Marketing Budget 107

Marketing Budget Budget Programs Enterprise Management Work Management 107

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 90

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 90

Sage Marketing

DECEMBER 5, 2023

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. Some used it for networking, to engage with specific people they had no other way of accessing directly. Whether it be for your company or personal profile, this is what you can do.

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. Maybe you’re wondering, “Should I be mixing professional content into my colleagues’ personal social media worlds?

Marketing & Strategy 135

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 135

Sage Marketing

JANUARY 20, 2022

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. Some used it for networking, to engage with specific people they had no other way of accessing directly. Whether it be for your company or personal profile, this is what you can do.

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

Televerde

JUNE 28, 2018

This Saturday marks the ninth anniversary of Social Media Day, a day to recognize the impact of social media on global communications. Social media has changed how we communicate in every facet of society from entertainment to politics and education to business. More social noise than ever before.

Social Media 56

Social Media Media B2B Thought Leadership Privacy 56

Sprout Social

JULY 6, 2022

If you’re interested in learning how to identify your best times to post on Instagram and other social profiles, start a free trial of Sprout Social and test our ViralPost® feature with your profiles. How to find your own best times to post on social media. Consumer goods social media resources.

Twitter 98

Twitter Best Practices A/B testing Social Media 98

NuSpark Consulting

JUNE 8, 2010

Social Media and ROI: Measuring Financial Impact and Response in Client Markets. ROI, Return on Investment , is the driving force behind any type of successful marketing campaign , whether it be traditional or new media in its format. Reach – How many net new customers are you reaching?

Social Media 100

Social Media ROI Media Ideal Customer Profiles 100

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Don’t worry. Let’s roll! According to statistics , 1.6

Facebook 85

Facebook Cost Per Thousand Cost Per Click Ad Frequency 85

Kapost

FEBRUARY 13, 2017

It might be an old cliché, but it’s a truth that’s brought to bear in B2B marketing. Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. Construct a Variety of Videos Around Social Marketing Goals.

Social Media 78

Social Media ROI Video Marketing Tips 78

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. With real stories!

Social Media 100

Social Media Web 2.0 Media Blogger 100

seo.co

JANUARY 1, 2023

In fact, the popular infographic is close to celebrating its 10th birthday as a useful and meaningful way to provide readers with new knowledge and real value while boosting a website’s overall profile in the process. Some companies might “steal” the infographic and publish it as part of their own social media feeds.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151