Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition. Content engagement rate.

B2B Thought Leadership 135

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 135

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. The virtual event has a little bit of something for everyone. Here’s why we think you should register. Need we say more?

Peer-to-peer 111

Peer-to-peer B2B Thought Leadership Marketo Thought Leadership 111

EveryoneSocial

OCTOBER 25, 2023

We’ve long touted the importance of CEOs and other executives being active on social media, so it comes as no surprise to us that the number of CEOs who regularly use social has doubled over the past two years. And 43% of them say their CEO is inspiring, compared with only 26% of execs whose CEOs don’t use social media.

Paid Search Agency 65

Paid Search Agency Companies Peer-to-peer Thought Leadership 65

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. But today, whether you’re looking for a new pair of boots or a new piece of your tech stack …well, there’s an app or social netw ork for that.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” ” I call it participation marketing, and the reason is clear. But don’t take my word for it.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Keep in mind, CEOs that aren’t on social media are not unsocial.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Exo B2B

APRIL 10, 2024

Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. These range from marketing and communication to sales and employee professional development. Looking to amplify your marketing message?

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

Strategic-IC

JANUARY 13, 2021

What is Social Selling and why should it form part of your ABM strategy? So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Over the past few years, social media has quickly grown to be the go-to channel for salespeople to connect with buyers. What is Social Selling?

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Webbiquity

JUNE 20, 2019

However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. Exhortations from the marketing team can only go so far. Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn.

Linkedin 226

Linkedin Brand Identity Branding Ideal Customer Profiles 226

EveryoneSocial

DECEMBER 8, 2020

Branding used to be just for businesses — a key part of a company’s strategy for building awareness and gaining increased market share. . As more purchasing decisions are made online and from recommendations on social media, having employees that are trusted and respected will open up further opportunities for your organization.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

ClickZ

JULY 7, 2022

Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. When Penguin Teen first joined the social platform in October 2019, it built its social media on meeting their readers wherever they were and communicating with them. Their timing was perfect.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Content Marketing Institute

DECEMBER 10, 2018

You send connection requests to current and past colleagues, along with peers in your professional circles. You then take an inbound marketer’s approach, where you sit back, relax, and wait for that dream job or that dream client to find you. peers, prospects, partners) and help you increase thought leadership in your industry.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. The virtual event has a little bit of something for everyone. Here’s why we think you should register. Need we say more?

Peer-to-peer 49

Peer-to-peer B2B Thought Leadership Marketo Thought Leadership 49

Biznology

MAY 2, 2013

He defined this 3 rd platform as the intersection of mobile, social, big data and cloud. They can enable peer-to-peer communications and provide a means for content creation, distribution, and consumption. They can also facilitate innovation and provide unprecedented market and client insights.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

EveryoneSocial

APRIL 14, 2020

Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. More than you may even have thought about or realized until just now. Your company’s target buyers are no longer impressed by traditional marketing.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

SalesIntel

FEBRUARY 15, 2024

According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Rather than simply “reaching out,” the focus shifts towards “connecting” with leads within a social media context. Sales prospecting on LinkedIn is preferred by most salespeople.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

EveryoneSocial

AUGUST 10, 2020

There is no doubt that if you work in marketing or sales that you have heard about influencer marketing. With the rise of social media and people who’ve built a following, many organizations (especially in B2C) look to activating these influential people to drive brand awareness and sales. The employee influencer difference.

B2B Thought Leadership 68

B2B Thought Leadership Thought Leadership Peer-to-peer Network Marketing 68

KoMarketing Associates

MAY 4, 2017

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. The Seven Phases of the Buyer Experience Journey. What Are Buyer Personas?

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? So what’s a data-driven marketer to do? ” Your boss is asking you for it.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Scoop.it

JANUARY 23, 2020

It’s reasonable: successful marketing can grow your company for years to come. However, if your employees aren’t engaged and committed to that growth, even the best marketing plan won’t help. And secondly, successful marketing doesn’t just work on acquiring new customers, but retaining them for a long time.

Paid Search Agency 87

Paid Search Agency Curation Peer-to-peer Thought Leadership 87

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Marketing #FOMO, anyone? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them.

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Tony Zambito

MAY 18, 2011

The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.   We are also witnessing the phenomenon of buyers in B2B marketplaces becoming more social in their interactions.  Image by aafromaa via Flickr.

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Hubspot

JUNE 6, 2022

Find your buyer on the network, and check out each of the following areas of their profile: Experience at their current job: Most people list primary job duties or major projects they’ve worked on. Sales reps run into trouble when they try to go into a call totally cold. Either way, that deal is probably going nowhere.

Research 90

Research Marketing Automation Services Tips Best Practices 90

EveryoneSocial

MARCH 18, 2019

Employees can be one of your company’s biggest assets when advocating for your business on social media. All simply by using their distinct personality and voice to talk up your industry, work culture, products, and services on their personal social networks. 5 Key Ways to Inspire Employee Advocacy on Social Media.

Thought Leadership 69

Thought Leadership Peer-to-peer Work Management Marketing Management 69

EveryoneSocial

DECEMBER 26, 2018

How do you build a brand that taps into the power of social media to increase brand awareness, generate leads, and more while also being more human? These are many of the top questions marketing leaders can still struggle with today. Humanizing Your Brand with Employees + Social Media. What does it really mean? It’s you and me.

Social Media 63

Social Media Brand Identity Branding Media 63

Hubspot

MARCH 10, 2020

And I always take the same first step: I read a blog post I find on social media. This also goes for social media tools — 90% of millennials use social media. I'm a millennial. Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research.

eCommerce 89

eCommerce Peer-to-peer Statistics Thought Leadership 89

Funnelholic

MAY 2, 2016

Whether you’re a B2B marketer working at a fledgling startup or in an enterprise organization, you most likely understand the importance of channel partners. They’re embracing social media to ask questions, engage in conversations, and share valuable content – in short, to do their jobs better. What Channel Marketers Talk About.

Social Media 54

Social Media Advertising Channels Social Marketing Media 54

Content4Demand

MAY 12, 2021

Clubhouse is the latest social app to gain major traction and buzz in the tech and marketing worlds. As hordes of iPhone users flocked to the app and begged their peers for invites, the thought leadership flood gates opened and the opinion pieces came rolling. What Is Clubhouse, Exactly? Who Is Using Clubhouse?

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

EveryoneSocial

JANUARY 29, 2019

This can all be done through a collaboration platform, social networking tools, your corporate intranet, and via the web. External enterprise collaboration can happen on social media among employees, brands, and consumers. Does your company embrace and dedicate resources to enterprise collaboration? Internal & External.

Enterprise Management 76

Enterprise Management Work Management Peer-to-peer Social Networks 76

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Tony Zambito

OCTOBER 27, 2010

Recently, I had an engaging conversation with Lauren Carlson, a CRM Analyst with   Software Advice , as well as read her article Tailwinds for Marketing Automation Software posted on The Software Advice Blog.    Increasing the span of engagement and assessment that buyers and marketers intersect at. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

SalesIntel

MAY 3, 2021

According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. The consideration that marketing and sales are two separate teams with two different goals is over. Sales prospecting on LinkedIn is preferred by most salespeople. of Connections. Current companies. Industries.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Bluetext

APRIL 7, 2021

The professional networking platform announced the unveiling of a new “Creator Mode” to build their voice and audiences. These new features are the latest of many social media shifts, as we notice a trend of social platforms taking cues from one another. LinkedIn is taking users’ ability to “connect” to the next level.

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

EveryoneSocial

APRIL 27, 2020

Improved Company Morale – When employees are enjoying working with their colleagues, leadership supports and implements their ideas, overall company morale and enthusiasm increases. Improve Go-To Market – When there is a collaborative culture, your company can bring new products and services to the general market faster.

Effectiveness 83

Effectiveness Ad Building Work Management Marketing Management 83

Webbiquity

NOVEMBER 23, 2010

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Back then, I thought he was kind of a jerk quite frankly. It happens.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100