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Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B

Top Rank Marketing

MarketingProfs ON THE LIGHTER SIDE: A lighthearted look at “Word-of-Mouth Marketing” by Marketoonist Tom Fishburne — Marketoonist Why Are We Still Doing What Simon Says?

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Why referral marketing is business’ secret sauce?

Valasys

It’s where online word-of-mouth thrives and businesses grow. Referral marketing which is now an extension of the traditional word-of-mouth marketing relying on the positive word of a content customer. Building client trust is crucial in today’s digital world. What is Referral Marketing?

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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. 20 PR statistics you can’t ignore in 2022.

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5 Ways to Build a Better Employer Brand

Zoominfo

Consider these statistics: Over 72% of candidates spend more than 1 hour researching a job before applying ( source ). But in today’s hyper-connected world of social media and review sites, word-of-mouth travels fast. Social media has quickly become an essential marketing channel—and it’s equally as important for recruiting.

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5 Fresh B2B Marketing Stats & What They Mean to You

KoMarketing Associates

Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models. 79% of B2B Marketers Believe Social Media is an Effective Marketing Channel ( link ) . but more of a “How do I track this properly?”.

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

The marketers keeping pace with digital transformation will harness mountains of customer data from diverse platforms across the web, as well as from the physical channels & will put them to use for extracting valuable insights from data analysis & interpretation. Why Customer Experience Management is Important.

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How B2B Marketers can stay close to their Customers

Valasys

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. & content reflecting on positive word-of-mouth-marketing (WOMM).