Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Media 102

Media Advertising Agencies Paid Search Agency Forrester 102

Stevens & Tate

SEPTEMBER 20, 2023

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. But marketing is broad and relies on several networks, platforms, and systems. What is Digital Advertising?

Paid Content 96

Paid Content Advertising Agencies Advertisements Advertising 96

Webbiquity

OCTOBER 10, 2017

Google recently announced that over 50% of searches globally happen on mobile. B2B decision makers are using a mobile device for their research 42% of the time! So clearly, mobile search is not just a B2C phenomena. But organic search is not the only reason you should invest in mobile. New Kinds of Advertisements.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Marketing Insider Group

APRIL 21, 2020

gross domestic product. Consumers are spending more time on social networks; video consumption continues to increase. And video marketing for these companies can still be cost-effective if done correctly. Like other performance marketing categories, performance video pairs traditional growth tactics with modern analytics.

Planning 265

Planning Marketing Plans Video Marketing Content Marketing 265

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. advertisers plan to integrate programmatic DOOH in multi-channel campaigns. Programmatic DOOH.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 121

Outbrain

SEPTEMBER 5, 2018

In just a decade, the mobile app industry has exploded. Is it any wonder that mobile marketers are constantly searching for new and different ways to get more downloads for their apps? There are a lot of marketing strategies to get your app discovered and to improve click-to-install rates. What is native advertising?

Mobile Advertising 46

Mobile Advertising Advertising Agencies Advertisements Advertising 46

Choozle

MARCH 27, 2024

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. With so much on the line, advertisers need to get it right.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Martech

NOVEMBER 16, 2023

This was seen as a direct challenge to Google’s domination of the search engine market. So this week, MS is rebranding Bing Chat to CoPilot, a name now in use in many other products from the company. billion to a number of tech and mobile phone companies so that it would be the default search engine on their web browsers.

Paid Search Agency 108

Paid Search Agency Planning Touchpoints Mobile Advertising 108

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services. Plus it’s very cost effective.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Liveintent

SEPTEMBER 7, 2021

Major brands like Walmart, Target, CVS, and Kroger have launched their own retail media networks. These big retailers are further solidifying their presence in eCommerce and retail through their own retail media networks. SMBs can implement similar strategies to launch retail media networks that help drive revenue.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. of all digital display ad spend by the end of 2021.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Without their backing, social media can become siloed, underfunded or pushed aside for other marketing activities.

Social Media 112

Social Media Marketing Attribution Automation Personalization 112

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. These features allow you to choose the level of control over where your ad appears.

Paid Content 127

Paid Content Tools Brand Identity Branding 127

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. That was around mid-March 2020.

Trends 112

Trends Work Management Marketing Management Advertising Agencies 112

Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you warming up the Schadenfreude ? We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

Paid Search Agency 113

Paid Search Agency Ads Video Marketing Enterprise Management 113

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Hubspot

APRIL 13, 2021

In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials. Since I fell into this industry accidentally (as one does), I didn't study marketing in school. I wasn't aware that advertising and marketing work together and aren't mutually exclusive.

Paid Content 99

Paid Content Acquisitions Advertisements Advertising 99

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Marketing AI 104

Marketing AI Training Generation Budget Programs 104

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print).

Mobile Marketing 120

Mobile Marketing Work Management Marketing Automation Services Marketing Management 120

Martech

APRIL 13, 2022

Today, app marketing company ironSource announced it has released the Luna Search Ads platform for general availability. Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. Marketing teams can connect this management of Apple Search Ads with other mobile discovery channels.

Paid Search Agency 88

Paid Search Agency Ads Campaigns ROAS 88

Bannerflow

FEBRUARY 27, 2019

By 2020, global ad spending on mobile alone is set to reach $247.4 Reducing production times from weeks to days. With more sizes, there are more opportunities across markets and publishers. “We We can go from idea to implementation in a short period of time” Åsa Elmcrona, Marketing Manager of MSC Cruises Scandinavia.

Ads 75

Ads Banners Product Banner Ads 75

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. Non-skippable in-stream ads.

Youtube 107

Youtube Advertising Agencies Advertisements Advertising 107

Stevens & Tate

AUGUST 28, 2023

If you’re selling products or services online, you’ll want to make sure that you have an effective ecommerce marketing strategies. Through the use of digital marketing strategies, you can build awareness of your ecommerce page as well as generate more traffic. Thereby, you can improve your chances of closing sales.

eCommerce 67

eCommerce Effectiveness Mobile Advertising Marketing & Strategy 67

Thinkers360

MAY 19, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! CognitivePath CognitivePath is a research and advisory firm that guides marketing organizations through the AI era.

Marketing AI 141

Marketing AI Lead Ranking Lead Scoring Enterprise Management 141

Martech

AUGUST 6, 2021

Ad measurement and authentication platform DoubleVerify has introduced new enhancements to its CTV brand safety offering, reflecting the growth of CTV and the hurdles marketers face when adding the channel to their mix. Advertisers are following the audience. CTV platform Roku said that this year’s upfronts doubled those of 2020.

Brand Identity 108

Brand Identity Branding Ad Exchange Advertising Agencies 108

Matchcraft

DECEMBER 23, 2019

MatchCraft offers Bing’s Syndication Network as a part of the Bing Search offering in our ad Vantage platform. . Adding the Bing search network to the list of target networks helps our reseller and agency clients improve the overall performance of their advertisers’ campaigns. Benefits of using the Syndication Network.

Advertising Agencies 85

Advertising Agencies Paid Search Agency Mobile Advertising Skype 85

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

ClickZ

JULY 8, 2020

A mobile-first approach will become table stakes in creating convenient and safe environments for customers to engage with brands. Marketers that leverage consumers insights to create personalized content experiences and one-to-one relationships with their customers will be the big winners from a brand loyalty perspective.

Mobile Advertising 127

Mobile Advertising Advertising Agencies Budget Programs eCommerce 127

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 115

B2B Marketing B2B Enterprise Management Paid Search Agency 115

Martech

OCTOBER 15, 2021

This allows advertisers to measure sales lift from DOOH campaigns, including online and in-store sales, which in turn can help marketers in optimizing DOOH campaigns, and potentially omnichannel campaigns that include DOOH, in near real-time. This week, Yahoo announced In-Flight Sales Analysis for digital out-of-home ads. Why we care.

Analysis 111

Analysis Top of Funnel Digital Marketing Funnels Advertising Funnels 111

Choozle

AUGUST 16, 2023

Back-to-school season is one of the most important shopping events of the year, especially for retailers that sell products related to education, clothing, electronics, and more. We will also share some best practices for advertisers who want to optimize their back-to-school campaigns leveraging these platforms.

Media 52

Media Amazon Mobile Advertising Marketing & Strategy 52

ClickZ

JANUARY 8, 2021

As AR comes of age, it presents a wealth of opportunities for marketers that go far beyond face filters on social media. The ongoing and widespread rollout of 5G networks will open the floodgates for mass adoption of AR and finally allow the technology to reach its full potential. 30-second summary: .

Planning 145

Planning Bandwidth Mobile Advertising Forecasting 145

Martech

MARCH 7, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and marketing and advertising industries respond to Russia. Suzanne Spence has been named CEO at Mobkoi, the mobile advertising platform owned by The Brandtech Group.

Paid Search Agency 91

Paid Search Agency Mobile Advertising Youtube Internet Marketing 91

Valasys

MAY 8, 2023

Google Ad Manager and Google Marketing Platform are two of Google’s most well-known tools for marketing and advertising. The primary aim of these tools is to help businesses identify their target market and meet their marketing goals. However, their functionality and areas of use differ.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. iOS still dominates ad spend market share — here’s why. iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5,

Privacy 111

Privacy Advertisements Advertising Tips 111