Anything Goes Marketing

JUNE 29, 2009

Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite. Tags: landing pages email marketing B2B marketing automation B2C Sales process direct mail.

Tactics 100

Tactics Automation Personalization Planning 100

Customer Experience Matrix

NOVEMBER 18, 2009

The table below presents a reasonably comprehensive list of demand generation (a.k.a. Tags: demand generation marketing automation software selection demand generation. Here it is. Incidentally, there's one more B2BU session left this year, in Seattle on December 1. I'll be flying cross country to attend, so you could too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Bluetext

MAY 27, 2019

The next step in our approach was to create a microsite repository of customer “hero” stories in the form of a lead-generating campaign with several interactive features. Each case study was tagged by type of solution and location so that searching was easy and intuitive.

Public Relations 22

Public Relations Marketing Management Microsite Case Studies 22

Bluetext

APRIL 8, 2020

Often, this content is displayed dynamically with custom logic based on publishing dates and category tags to keep pages current and relevant, and require less upkeep for page editing. When we partnered with the Graduate Management Admission Council, we re-designed their microsite, CallingAllOptimists.com.

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

By presenting a small gift, you can instantly cut through the noise and create valuable engagement. Accomplish this by hosting a donations microsite where you create matching donations. For example, if you send them gift baskets, encourage them to tag your company in a social post where they show it off.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

WebMarketCentral

NOVEMBER 9, 2009

Content producers now have many more options, including their own company websites, product or service microsites, blogs, article sites like Ezine Articles , Hub Pages and Google Knol , and other venues. Tags: Media. While they still provide that service to some extent, trade pubs are no longer the only game in town.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

Adobe Experience Cloud Blog

JUNE 16, 2010

Most people create content for a specific purpose, event, even delivery method: a brochure, a presentation, a webinar, a video, etc. Tags: Thought Leader Interviews content marketing Lead Nurturing thought leadership. What is the point production process? Permit me to oversimplify: What’s the purpose?

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Industrial Marketing Today

JULY 14, 2010

The practice includes aggregation (gathering) and curation (sorting, categorizing, art directing, and presenting) such that material from multiple sources creates a unique editorial experience for readers/visitors. Hmmm…not very satisfying. So I Googled “content curation&# and lo and behold, it returned 77,600 results.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

EMagine B2B Blog

MARCH 5, 2019

This is an example of generic schema available for a local business: When used within a website, this local schema is presented with structured data to produce the following example in search results: Schema.org provides a web of documentation for exploring what is available and what can be used within websites. Medical Specialty.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

WebMarketCentral

DECEMBER 6, 2007

Finally, here's an excellent book on the topic: ** technorati tags: how to write a strategic marketing plan embedded in their genetic code. tags: how to write a strategic marketing plan embedded in their genetic code. tags: how to write a strategic marketing plan embedded in their genetic code. That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. Among the most popular services are SerpBook , Microsite Masters , Authority Labs , AccuRanker , and SERPWoo.

Paid Content 213

Paid Content CMS Development Design Optimization 213

Parse.ly

MARCH 11, 2022

Good-Loop also created a “Green Ad Tag” to measure and track the carbon costs of digital ads. Marketers will trend toward presenting content in formats like image sliders rather than static content like PDFs. Minisites, or microsites, are a great way to build a more focused and interactive experience outside of your main website.

Tips 52

Tips Content Marketing Brand Identity Branding 52

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

Email clients such as Outlook, Gmail, and Lotus Notes do not support <div> tags, and so email development remained stuck in a routine of using <table>,<td>, and <tr> tags. Rounding up the predictions we have presented, it is safe to say that the future for email is brighter than ever.

Email Marketing 134

Email Marketing Trends Planning Paid Search Agency 134

Webbiquity

FEBRUARY 21, 2012

Presentations. Microsites. ROI / TCO calculators. • Unique: people are most likely to pass along content that is new or different—information, a point of view, or a collection / presentation of data that they haven’t seen before. . • Case studies. Product data sheets / brochures. eBooks / digital magazines. Blog posts.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. The same holds true for existing customers.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Convince & Convert

JULY 22, 2010

TNT encourages trainees to leverage the power of their personal networks, by providing participants with a personal, customizable microsite for reaching their fundraising goals by getting donations from friends and family. And, in my experience, anything that can't be quantified is considered less valuable by default.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Hubspot

DECEMBER 20, 2012

It’s a tiered approach to presenting information to a user -- and to search engines. What title tag that headline/thesis is wrapped in has little to no influence on your overall SEO. In fact, that title tag (whether H1, H2, H3 …) is only used for styling purposes. Think of the content structure on your web page as an outline.

SEO 28

SEO Domain Clickthrough Lead Scoring 28

Convince & Convert

JUNE 12, 2013

A more static website or series of microsites. For more tips on Reddit and StumbleUpon ads, I recommend this great SlideShare presentation by Brent Csutoras. At the same time, get your metadata right so you look good when shared on social networks – use OGP tags for Facebook and Twitter Card metadata.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

Content Standard

OCTOBER 15, 2018

Final approval is a built-in goal post in the production cycle of any piece of content, whether it’s a simple social graphic or a multimedia microsite months in the making. Recommendations based on tagging are a partial but incomplete solution, surfacing the same handful of content on a single subject repeatedly.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Tags: Best.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

FEBRUARY 21, 2017

Perhaps you see an infographic you like and want to emulate, or new ways to present your content visually. Integrate user-generated content (UGC) into websites, microsites, ad units, digital screens, projector walls, and elsewhere. But have you thought about using it to curate ideas for your content? Pricing: free. 6) CurationSoft.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Webbiquity

FEBRUARY 24, 2015

Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Convince & Convert

AUGUST 3, 2010

I would think you'd need to handle it with extreme caution or risk alienating the heck out of people who thought they were only committing to a “Like.&# ) See, now I have to go poking through the latest Facebook analytics updates, and start appending Like buttons with ref tags… you've gone and made a bunch more work for me.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I would think you'd need to handle it with extreme caution or risk alienating the heck out of people who thought they were only committing to a “Like.&# ) See, now I have to go poking through the latest Facebook analytics updates, and start appending Like buttons with ref tags… you've gone and made a bunch more work for me.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Content Marketing Institute

OCTOBER 24, 2017

Can be presented as the main course or served as a pre-roll advertising appetizer. Thrive in virtually any content platform – e.g., when embedded on your website or blog; shared via emails, through mobile apps, or on third-party video sites like YouTube; or incorporated into SlideShare presentations, live events, and webinars.

Top of Funnel 105

Top of Funnel Video Marketing Enterprise Management Tips 105