Remove Media Remove Resources Remove Terms and Conditions Remove Trends
article thumbnail

How B2B Marketers Are Responding to Tough Market Conditions

Top Rank Marketing

A Challenging Time for B2B Marketers While warnings of an economic downturn haven’t been realized to the fullest degree , it’s clear that external conditions are having an impact on B2B activity, especially in the volatile tech space. Here are some trends that are placing B2B marketers in a uniquely tricky position at the moment.

article thumbnail

Advertising in local markets: A playbook for success

Martech

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns. Economic conditions are crucial. New competitors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What you need to know about social media copyright

Sprout Social

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands.

Copyright 110
article thumbnail

CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

It’s eleven years since the term “customer data platform” appeared in 2013. In fact, the formal CDP Institute definition – "packaged software that builds a persistent, unified customer database accessible to other systems" – is carefully crafted so that each term identifies a differentiator between CDP and some other type of system.

156
156
article thumbnail

What You Need to Know About Social Media Marketing

Navigate the Channel

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Why Social Media Marketing Matters 1. Why Social Media Marketing Matters 1. Unparalleled Reach Social media platforms have billions of users worldwide.

article thumbnail

Unifying projects and products: The power of program management in martech

Martech

Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals. Program managers can drive innovation and efficiency across the portfolio by leveraging shared technologies, customer insights, or market trends.

article thumbnail

Transforming content marketing lifecycles with AI

Martech

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Brandwatch for consumer research on social media and influencer insights. Trendup AI for finding trending topics on social media. Keywordinsights.ai