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The Can’t-Miss List of Video Marketing Statistics (with Sources)

Marketing Insider Group

84% of video marketers think video has helped with lead generation Source: Wyzowl Posting brand videos on social media is a great way to reach new audience members, and ultimately land new customers. Sponsored Instagram videos get 3x as many comments as sponsored photos Source: Instagram And, social media videos in general get 48% more views.

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69% of Marketers Looking to Purchase More Martech Within the Year

KoMarketing Associates

Clevertouch recently published “The State of Martech 2022” report, and statistics indicated that overall, 47% of marketers are overwhelmed by their technology. However, 69% of respondents admitted that they will be purchasing more martech platforms over the next 12 months.

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Podcast Marketing Statistics for Businesses

Spiralytics

It’s no wonder that 51% of listeners pay more attention to the format’s ads than any other media. Here are a few podcast statistics that cover the specifics of this marketing format. Meanwhile, 56% said that hearing a podcast ad makes them more likely to purchase than hearing it on other channels.

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The social media video statistics marketers need to know for 2022

Sprout Social

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

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20 Influencer Marketing Statistics To Fuel Your Marketing Game

SocialPilot

In this competitive social media generation, authenticity and engagement are the two alphas of the game. A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. billion USD in 2023.

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40+ Snapchat Statistics for Scaling Your Business in 2024

SocialPilot

A much bigger mistake – using the platform without getting acquainted with the recent Snapchat statistics. To understand that, familiarize yourself with the platform by understanding the latest Snapchat statistics. Here are some more Snapchat statistics on demographics. But is Snapchat the right platform for your brand?

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Social Proof Statistics: Powerful Facts That Will Help You Boost Your Brand

Optinmonster

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. When making a purchase decision, our brain looks for a mental shortcut that will allow us to make a decision, pass judgment, or solve a problem quickly and with the least amount of mental effort.