KoMarketing Associates

DECEMBER 14, 2015

REDEFINING THE ROI OF PR. “We We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. The result is that we can now tie PR to an ROI rather than be dependent only on nebulous findings like number of clips or impressions. SOCIAL MEDIA MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

SEPTEMBER 6, 2018

For marketers who are looking for ways to implement more technology into their organizations, I recommend starting with tools that alleviate the time-sucking parts of their jobs such as social media management and CRM solutions. We’re seeing marketers do that with email and social media management tools being the most widely adopted.

Enterprise Management 153

Enterprise Management Work Management Marketing Management Budget Programs 153

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Add Lee: https://plus.google.com/+LeeOdden. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. But also make it easy for people to share your content via email, or via social media – especially via LinkedIn. Invest in earned and paid media.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

JULY 10, 2018

The post, “Social media in 2018: Time to grow up or get out” is based on the premise that social media needs to take the next step toward becoming a legitimate channel. Just like social media, it’s time for content to grow up. A few years ago, I was asking a client’s PR team about byline opportunities. Stay in Your Lane.

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. B2B Sales, Marketing, Social Media & Lead Generation. Salesforce.com. Salesforce app ecosystem.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

MARCH 21, 2013

Engagement metrics provide guidance to how well are message is resonating with an audience in short term, and whether your content efforts are being accepted in social media circles. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. People Are The Regulators.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

SEPTEMBER 4, 2018

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Organizational Business Listings.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

OCTOBER 24, 2017

That link serves as a place for readers to click through to learn more about the author or follow them on social media. BONUS TIP #1 : Michael Smart (a media relations wizard) suggests a simple habit to adopt to start building these relationships. It installs in you a behavior that is common to master media pitchers.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

KoMarketing Associates

JANUARY 7, 2013

User-based link building includes the websites, social media profiles, and web assets that that individual manages, is associated with, and contributes to, as well as demographic, professional, and industry (or client)-specific information. Own / run social media profiles, individually and as part of an organization. What do you think?

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

KoMarketing Associates

DECEMBER 9, 2014

In the post, I outlined the ways KoMarketing is stepping outside of our content “comfort zone” and taking on some of what have traditionally been considered PR tactics (i.e., interviews with industry experts, tradeshows, guest blogging, etc.) to better serve our clients. Since that time, we’ve ramped up the initiative even further.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

KoMarketing Associates

MARCH 26, 2015

Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). Content Marketing & Social Media Coordination. We’ve all heard the phrase “Content is the fuel that feeds social media’s fire.” Bear with me here.). background).

Content Marketing 120

Content Marketing B2B Thought Leadership Content Curation 120

KoMarketing Associates

FEBRUARY 9, 2016

It’s an asset in PR kits developed to promote new product launches. Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR. PR videos can make them aware. Milwaukee Tool: ONE-KEY. An Insider’s Look/Process.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

FEBRUARY 23, 2016

Here are 5 tactics for you to consider: Social Media Engagement. Social media offers a huge opportunity for B2B marketers to connect with their existing database of customers, partners and/or vendors to create awareness and build relationships online. One of the most effective social media platforms to do this is Twitter.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

SEPTEMBER 3, 2015

You can replace “web developer” with “PR Firm”, “Branding Agency”, “marketing consultant”, etc. But there is certainly debate on how social media influences search ranking and what types of social media signals create that influence.

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

KoMarketing Associates

NOVEMBER 8, 2018

Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. Sharing snippets of quotes from the company about the award on social media. If newsworthy, publishing a press release about the award or milestone.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

MAY 1, 2014

That also extends to social media where, according to MarketForce , 81% of U.S. online consumers’ purchase decisions are influenced by their friends’ social media posts. In this age of social media and blogging, everyone who wants to can have a voice…and those voices are being heard. Influence on Brands.

Ad Building 120

Ad Building Brand Identity Branding POS 120

KoMarketing Associates

JANUARY 22, 2015

For each core content marketing asset developed, consideration should be made for: Third party and social media publishing platforms for distribution. Contact information created or obtained (from publishers and social media connections for example). Parties responsible for distribution (if not already identified).

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

OCTOBER 18, 2016

Hootsuite is one of the most popular tools for managing social media, and for good reason. If you spend a lot of time managing social media accounts and promoting content via social, use Hootsuite to save yourself some time. Buffer is another tool that’s designed to help with social media management. BuzzStream.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Visibility to social media profiles and pages. Social Media Marketing.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

OCTOBER 9, 2012

While your strategies for each social media site vary, you shouldn’t write off any network until you’ve applied the best practices and analyzed the results each has on your business. When using this social media channel for B2B marketing, it’s important to keep in mind that your images are about visually influencing prospects.

B2B Marketing 120

B2B Marketing Practices Planning B2B 120

KoMarketing Associates

MAY 19, 2016

Studies show the average American consumes 33 gigabytes of media per day. Creative examples might be to check out the questions readers are asking on Quora or LinkedIn Groups, collaborate with internal (SEO, social media, etc.) or external (PR, etc.) Content Marketing Gem. What does that mean? via GIPHY. via GIPHY.

Content Marketing 135

Content Marketing Content Marketing & Strategy Case Studies 135

KoMarketing Associates

AUGUST 22, 2012

To help you determine whether your clients are striking the right balance between digital and traditional media programs, in addition to reaching their overall marketing goals, we have put together a comprehensive guide to the report findings. Social Media Has Emerged in a Big Way; Results Are Mixed.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

SEPTEMBER 9, 2013

His father owns a PR company here in Boston. Is social media truly a global phenomenon that should be taken into account by SMEs seeking to build their global brand? SMX East once again takes NYC by storm this October with over 50 sessions related to SEO, SEM, and social media. SMX East, The DMA & More. Be on the lookout!

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

SEPTEMBER 9, 2014

For example, if a company has a ton of links from press release sites, you know they are distributing press releases and potentially working with a PR company. Social Media . How much time should we spend in social media?” If they have a large number of directory links, they likely engaged in SEO at some point in the past.

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

APRIL 1, 2014

Businesses must meet the needs of their audience, provide the information they are looking for, and take advantage of the opportunities social media offers. Links, content, social media, etc. References: PR Strategies for Digital Marketers. For companies, this increases the need for targeted content and better connections.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. When considering SEO and social media as potential distribution paths, success metrics need to go beyond broad-based performance benchmarks (such as traffic and leads).

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

JANUARY 2, 2014

One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. 12 Perspectives on How B2B SEO Can Better Support PR & Communications. Collaborative Blog Post Development. Third Party Mentions via List Building.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. 12 Perspectives on How B2B SEO Can Better Support PR & Communications. Collaborative Blog Post Development. Third Party Mentions via List Building.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

DECEMBER 30, 2013

32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 5 PR Strategies You Can Use To Build Links Right Now. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013. Report Uncovers Trends About How B2B Marketers Use Social Media. Social Media Markup. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

SEPTEMBER 24, 2015

In recent years, there has been much talk of the intersection of traditional content marketing and traditional PR/journalism. Let’s face it: With the convergence of paid and owned media, we’re all (everyone, anyone) in the business of publishing content. But, hold on for a second: I’m not really a journalist. Final Thoughts.

SME 120

SME Content Marketing Proposals Work Management 120

KoMarketing Associates

SEPTEMBER 25, 2013

Tie In Social Media Network Development – Make sure content assets developed for SEO performance are used for multiple channels of opportunity, especially social media distribution and network development. Not Provided) on the Rise: 4 Tricks to Compensate for Lost Keywords – via PR 20/20.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

JULY 16, 2015

Our content team also gets daily updates from several of the PR firms we collaborate with on behalf of clients, breaking out industry news, competitor news, social media updates, etc. Measurement & Analysis.

Content 120

Content Marketing Analytics Tools PR Analytics 120

KoMarketing Associates

MARCH 13, 2018

The most common examples are social media platforms and blog comments. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. Write a newsworthy press release and distribute it to key publishers and media outlets. Tactics that build brand awareness first and inbound links second.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

JUNE 25, 2015

What propelled you to share the article with colleagues or on social media? Think for a moment about the last time you consumed a memorable piece of content. What in particular stood out to you? What has you still thinking about the piece weeks or even months later? Some of these include: Messaging and marketing. Creative and content.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

KoMarketing Associates

MAY 12, 2014

The obvious friends are SEO and social media. As my colleague Derek wrote last summer, “content fuels B2B SEO and social media initiatives.” But, as he points out, the B2B SEO and content marketing teams can learn much from journalists/PR professionals. Even more proof that content marketing and PR’s worlds are colliding!

PR 120

PR SEO B2B Marketing Content Marketing 120

KoMarketing Associates

FEBRUARY 19, 2015

In the B2B marketing space, however, subject matter can sometimes be pretty obscure (especially to those of us coming from a marketing/communications/PR background!). Quora and Yahoo Answers are two of my personal faves, but one I started using recently is FAQ Fox (hat tip Orbit Media Solutions for introducing me to it).

Ideal Customer Profiles 120

Ideal Customer Profiles Buyer Personas B2B Marketing Planning 120