Webbiquity

APRIL 7, 2010

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Stevens & Tate

JANUARY 24, 2023

Social media has become one of the most important marketing platforms over the past decade or so. Why You Should Focus On Engagement Social media allows you to connect directly with your audience. This, however, will simply turn your marketing efforts into a popularity contest.

Social Media 121

Social Media Media Search Engine Marketing PR 121

Stevens & Tate

JULY 25, 2022

Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages (SERPs). If you do any online marketing, then the odds are you have some basic understanding of SEO. Doing so helps to increase visibility and explores the secret to SEO.

SEO 131

SEO Optimization Tips Lead Scoring 131

KoMarketing Associates

JULY 27, 2016

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China. As of December 2015, 33.8%

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. In this post, we’re exploring the role of fresh content in SEO, its impact on SEO marketing, and practical strategies you can implement to keep your content fresh and engaging.

SEO 228

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 228

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

NuSpark Consulting

SEPTEMBER 24, 2023

By having me manage your lead generation programs, I will answer the question- “did it work? ” Everything I do between me and my alliance team is about answering that question, and optimizing constantly. Learn more about the 3 Pillars of Lead Generation Search Engine Marketing Drive leads based on keyword intent.

Lead Gen 130

Lead Gen Planning Sales Qualified Leads Campaigns 130

KEO Marketing

MAY 27, 2015

Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. May 27, 2015 – KEO Marketing Inc. , May 27, 2015 – KEO Marketing Inc. , About KEO Marketing. KEO Marketing Inc., PHOENIX, Ariz., PHOENIX, Ariz.,

Search Engine Marketing 48

Search Engine Marketing Paid Search Agency Search Marketing Work Management 48

Webbiquity

JUNE 23, 2015

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. Digital Marketing Philippines ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

KoMarketing Associates

SEPTEMBER 7, 2022

As marketers look ahead to 2023, new research indicates that search engine optimization (SEO) will become a key area of investment, having provided positive results thus far in 2022. Specifically, 91% of B2B marketers cited SEO as a top three digital marketing channel as well.

Advertising Channels 217

Advertising Channels SEO Digital Marketing Funnels Top of Funnel 217

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Local Optimization (Office / Dealer Locations). Those tactics in summary: YouTube Integration. Trade Show Appointments. Generate Leads for Exports.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Martech

NOVEMBER 16, 2023

ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market.

Paid Search Agency 104

Paid Search Agency Planning Touchpoints Mobile Advertising 104

Webbiquity

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits. The reason?

Social Media 144

Social Media Media Marketing Management Allocation 144

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

KoMarketing Associates

SEPTEMBER 28, 2021

As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance. The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

MARCH 30, 2022

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead? UpCity recently published its “Video Marketing Study” for 2022, and statistics suggested that out of the U.S.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

ClearVoice

JUNE 28, 2021

As you build your career in content marketing, you should challenge yourself to create new desirable skill sets. After all, many clients are looking for a one-stop shop for all of their digital marketing needs. Here, we explore SEO, SEM, and the ultimate guide to effectively optimize for any industry and client. What SEM is.

SEM 59

SEM SEO Optimization Paid Search Agency 59

Biznology

FEBRUARY 20, 2018

You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Matchcraft

MARCH 15, 2023

Search Engine Journal reports that Google prioritizes websites that engage in high-level search engine marketing (SEM)—with the world’s largest search engine’s two most important signals being link-building efforts and high-quality content. This is critical for holiday marketing.

SEM 98

SEM Automation API Budget Programs 98

KoMarketing Associates

SEPTEMBER 8, 2015

Still another was interested in learning about our perspective on optimization for LinkedIn. We receive a lot of questions about our “online marketing process”. For KoMarketing, the mechanisms we use to generate results revolve around a comprehensive search engine marketing plan built on content and third party communication.

PPC 120

PPC Social Media SEO Marketing Management 120

Stevens & Tate

MARCH 27, 2023

Social media has become a critical part of our lives, and businesses are taking notice. Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. One key social media aspect often overlooked is its impact on SEO. What are Social Signals?

SEO 110

SEO Peer-to-peer Paid Search Agency Lead Scoring 110

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Google and other search engines have created a seamless and highly visual experience that combines paid and organic listings.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

Stevens & Tate

NOVEMBER 7, 2022

This is one reason why digital marketing tactics are critical for senior living marketing. Digital Marketing Tactics for Senior Living Communities. With your website in place, what digital marketing tactics should you employ? Social Media. Social media allows you to engage your audience. Online Advertising.

Communities 118

Communities Tactics Planning High Quality Lead 118

Martech

MARCH 23, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. It has been specifically trained to understand the context of questions exploring market research insights.

Marketing AI 100

Marketing AI Paid Search Agency Training Search Engine Marketing 100

KoMarketing Associates

MARCH 29, 2018

Improving search rankings certainly isn’t as simple as it sounds. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer. Screaming Frog. Google Analytics.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KEO Marketing

MAY 14, 2015

Strategy of analyzing pain points of prospective clients led to highly ranked search results in front of qualified leads searching for solutions. May 14, 2015 – KEO Marketing Inc. , May 14, 2015 – KEO Marketing Inc. , We’re honored to be recognized for our expertise in this critical part of the overall marketing mix.”.

Search Marketing 48

Search Marketing Work Management Advertising Agencies Marketing Management 48

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1.

Acquisitions 88

Acquisitions Marketing Budget Analytics Allocation 88

KoMarketing Associates

JUNE 8, 2012

The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.

Mobile Marketing 120

Mobile Marketing Inbound Marketing Social Media Social Marketing 120

KoMarketing Associates

FEBRUARY 20, 2014

Yes, B2B marketing is businesses marketing to businesses. This means that B2B marketers still need to appeal to individual human emotions, communications, and reasoning. Pulling at a user’s emotions, when done in the right way, can be a great part of a B2B marketing campaign. Individual Human Emotions.

B2B Marketing 120

B2B Marketing Work Management B2B Optimization 120

Marketing Insider Group

MAY 3, 2012

Why should any marketer consider a search-driven marketing plan? Unfortunately, many marketing plans are built with a few minor modifications to the previous year’s plans and some new buzz words added in. Through a search-driven marketing plan, you are using the words your customers use.

Planning 100

Planning Search Marketing Marketing Plans Budget Programs 100

KEO Marketing

SEPTEMBER 28, 2017

Search engine optimization “experts” seem to be a dime a dozen in today’s overcrowded digital marketing space. A good SEO expert also understands how search engines work. They should also be able to keep up with major search engine algorithm changes or updates. Search engine results take time.

Optimization 48

Optimization Paid Search Agency SERP SEM 48

The Point

APRIL 16, 2019

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. Why bother sifting through endless search engine results when you can have AI explain what you wanna know directly?

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Stevens & Tate

NOVEMBER 13, 2022

As a homebuilder in an increasingly competitive market, getting ahead with your real estate marketing plan will give you an advantage on your competition and increase your value as a contractor. In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Social Media.

Creativity 115

Creativity Top of Funnel Planning Lead Ranking 115

Biznology

APRIL 4, 2012

Yesterday’s monthly Biznology® Webinar was called “Global Search Marketing.” I talked for 30 minutes about how to optimize your Web site for a global audience. Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever.

Search Marketing 80

Search Marketing Paid Search Agency Webinar Metrics Keywords 80