Contently

APRIL 19, 2017

Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

ClearVoice

NOVEMBER 28, 2022

Understanding the latest blog trends, content marketing trends, and more is critical to success. Each year content blog trends will either remain the same or shift to new avenues. Trends from 2022 that are here to stay. Key trends have emerged and even continued from 2021 through 2022 in the blogging world.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

Digilant

DECEMBER 7, 2023

The broad adoption of smartphones has paved the way for many recent media habits; the rise of gaming and drastic growth in the gamer audience is one of the most significant. Despite the tremendous growth, gaming is still overlooked by many advertisers. minutes per day playing games on their mobile devices. Let’s dive in. 1.

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. As such, the dominant trends for 2022 are primarily in the digital sector. Trend 1: Rising Popularity of Video for B2B.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media? Social media updates for Clubhouse.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived. In-game advertising.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Porch Group Media

JULY 13, 2021

50 Statistics About Retail Marketing and Consumer Shopping Trends (Updated for 2021). More than half (54%) of retailers said the customer experience is their most important area of focus, way ahead of cross-channel marketing (16%), data-driven marketing (14%), mobile (11%), and programmatic buying/optimization (4%). In a study of U.S.

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Biznology

AUGUST 8, 2016

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. Only 41% are able to measure their social activities.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Martech Advisor

OCTOBER 2, 2019

Marketing advisors are already calling Connected TV the future of video advertising. Today, it’s not TV manufacturers but modern individuals who define the vector of technology development and media consumption. Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Bannerflow

NOVEMBER 15, 2018

Yet, like every advertising channel it is undergoing disruption. The trends defined in this article are some of the most important. Out-of-home advertising offers a brand safe environment, with unparalleled viewability. DOOH enhances digital advertising. But why is DOOH so important to advertisers?

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Trends 108

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ).

Social Media 174

Social Media Work Management Marketing Management Media 174

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. Let us start with general social media video statistics.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Digilant

MARCH 7, 2023

This new trend stems from three primary sources: Voice search is faster than typing. A study by Backlinko revealed that a voice search takes a quick 4.6 For those looking to level up their SEO initiatives, incorporating and considering the trends behind voice search can be incredibly effective. We’d be happy to help!

Search Marketing 52

Search Marketing Trends SEO Campaigns 52

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. Native advertising increases purchase intent by 18 percent. This means native advertising will account for 61 percent of total digital display ad spending in the U.S.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Webbiquity

NOVEMBER 4, 2021

How can you capitalize on these growing trends of CX and acquisition? That could mean launching an online e-commerce site or creating a new mobile application to support people using smartphones. He studied advertising in university but is a life-long student of philosophy, design and art. .

Acquisitions 262

Acquisitions WOMM Marketing & Strategy Word of Mouth 262

Porch Group Media

NOVEMBER 12, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More. Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . For marketers, connecting with audiences is about meeting them where they are located – and today, this is on digital and mobile channels.

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. A few notable examples are : Influencer Marketing - This is when businesses reach out to influencers to promote or advertise their product. .

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104

Bannerflow

JANUARY 13, 2020

According to PQ Media, DOOH accounted for 28.3 What’s more, DOOH was the main driver of growth in OOH advertising worldwide in 2019 – which was 10% or $16.75 Here’s the DOOH trends we think marketers need to keep an eye on during 2020: Further development of programmatic DOOH. Digital out-of-home (DOOH) came of age in 2019.

Advertising Agencies 75

Advertising Agencies Advertisements Advertising Trends 75

Digilant

DECEMBER 20, 2022

In 2022, Netflix had 222 million subscribers worldwide , and trends suggest that number will increase well into 2023. Rather, they want personalized advertisements with solutions to their problems or products they are interested in or have recently searched for. How do I advertise on streaming TV?

Advertisements 52

Advertisements Advertising Media Mobile Advertising 52

Stevens & Tate

JANUARY 1, 2020

Staying current on what’s trending in marketing is an excellent way to reflect and verify whether your marketing efforts are harmonious with the growth happening in today’s ever-evolving marketplace. We know the difficulty of keeping up with these trends, given the abundance of information thrown at us every day.

Trends 53

Trends Advertising Agencies Marketing Management Mobile Advertising 53

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. It might benefit you to take inventory of all of your former means of lead generation and marketing campaigns to find trends and gaps in the data. Social media. Step 2: Create your marketing plan.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. When this is studied within the context of an annual increase of 10.3%

Advertising Agencies 112

Advertising Agencies Advertisements Advertising Mobile Advertising 112

Outbrain

JANUARY 25, 2021

That being said, 5 major trends are emerging that have been with us for some time now and will continue on their path regardless of current influences. 5 Major Digital Marketing Trends. The paradox of disruptive online advertising. In the analog age, advertisers booked specific verticals to reach their target audience.

Trends 41

Trends Advertisements Advertising Buy 41

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024.

Marketing & Strategy 80

Marketing & Strategy Marketing Strategy Paid Search Agency Privacy 80

Outgrow

MAY 5, 2021

What Are the Latest E-commerce Marketing Trends to Skyrocket Your Sales. And e-commerce marketing trends are evolving just as steadily day by day. You may feel that there are too many e-commerce trends out there and that you may lose count of them. E-commerce Marketing Case Study. Sisu is a real estate mortgage brand.

Trends 52

Trends Outgrow Planning Paid Search Agency 52

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. High-performing websites got significantly more mobile traffic than the chasing pack.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. Reps contact leads via cold outreach, social media, or answering to queries after compiling a list of (ideally) high-quality leads. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. Notice a trend here?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Stevens & Tate

MAY 1, 2020

The following articles are from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News. Enjoy this article: What’s Trending In Marketing For March 2020. Recent Marketing Reports, Updates, and Trends. due to coronavirus, study says.

Trends 52

Trends Forecasting Paid Search Agency Work Management 52

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. The Local Search Association (LSA) collaborated with SOCi to study 163 national franchise brands’ LSM strategies. Word-of-mouth is more powerful than ever, thanks to social media.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

FunnelEnvy

FEBRUARY 5, 2024

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Technical SEO checklist for better search engine rankings Technical SEO focuses on improving a website’s speed, security, mobile-friendliness, and user experience. Be intentional about link building and internal links.

Paid Content 62

Paid Content PPC Traffic SEO 62

Digilant

MAY 18, 2021

Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. New creative formats like high impact and native advertising were utilized to stand out amongst the digital noise. Now, a year later, as advertisers grasp what is working, we’re faced with another change.

Trends 52

Trends Advertising Agencies Planning Cable 52

Directive Agency

APRIL 25, 2019

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Keep up-to-date on the latest news, trends and recent developments in the vast world of B2B digital marketing. There, she covered social media companies, trends, and start-ups.

B2B Marketing 101

B2B Marketing Trends Paid Search Agency Advertising Agencies 101