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Keep Facebook on your media plan. But don’t stop there.

Liveintent

…But also consider layering your media plan. Why Facebook shouldn’t be the only channel on your media plan. Ensuring that your media plan enables vast reach with frequency controls across all your audiences’ favorite channels is critical not only to your campaign success but also to your business.

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Customer acquisition with email newsletters

Liveintent

To help you make the most of your customer acquisition efforts, this blog post will dig into: The importance of diversifying customer acquisition channels Considerations for building a customer acquisition strategy How to use email newsletters to expand your customer base. How email newsletters can help with customer acquisition.

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Blastoff for My New Social Media Newsletter

Convince & Convert

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

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Tips from WIRED’s evergreen content strategy

Parse.ly

Re-promote evergreen stories in your emails and newsletters. In addition to social, the team also includes evergreen stories in their newsletters. They created a dedicated “archive only” newsletter, but they also use one to two spots in daily newsletters for evergreen content. Indu uses Parse.ly

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Top B2B Social Media Mistakes—and How to Avoid Them

Trade Press Services

Mistake #2: Lack of a Documented Social Media Plan CoSchedule found that organized marketers are 397 percent more likely to report success in their marketing initiatives. Organization starts with a marketing plan that is documented , consistently reviewed and revised, and includes social media tactics.

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B2B Marketers’ Guide to Virtual Marketing

Valasys

Most of the B2B companies email their customers about exclusive offers, coupons, or new products in their monthly or weekly newsletters. This type of marketing requires an expert hand to put together and execute a full multi-platform content plan. A locally targeted print media plan can be highlighted in local newspapers.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Create e-newsletters « Social Media for Authors [.] links: Social Media Now More Popular Than Email Your Email Newsletter (Music 3.0) link] jaybaer My assumption is that most people aren’t in there frequently enough for the regular news feed to bother them, but I don’t have data on that.