Webbiquity

FEBRUARY 22, 2022

The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.”

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing?

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Bionic

JUNE 20, 2022

Bionic just unveiled two new tools that help you find Black Owned Media. Finding Black Owned Media is a Top Challenge. As reported in 5 Problems Thwarting Media Supplier Diversity Initiatives , despite years of effort, finding diverse suppliers remains the #1 obstacle to achieving supplier diversity. Click on Black Owned Media.

Media Plans 52

Media Plans Media RFP Paid Search Agency 52

B2B Marketing Directions

JANUARY 21, 2024

Source: Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about artificial intelligence. The researchers also asked members of the evaluating panel to rate the novelty of the new product ideas. Implications for Marketers The Girotra et al.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Social media interaction. Research and Customer Advocacy. Long-term value.

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

Contently

NOVEMBER 22, 2021

Around 58 percent of respondents said online events produced the best results over the last 12 months — with research reports and articles less than 3,000 words coming in a close second. While social media is evolving quickly , it remains one of the most important ways to engage your audience and distribute content. Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential.

Social Media 313

Social Media Social Marketing Planning Tips 313

Bionic

SEPTEMBER 2, 2020

Now is a perfect time to upgrade your media planning system before the crush of the fall season. Bionic for Agencies , the #1 rated media planning software, can help you every day to ease your media planning workflow, including: Capture media briefs. Conduct vendor research. Traffic ads.

Media Plans 52

Media Plans Tools Paid Search Agency Media 52

ClearVoice

DECEMBER 15, 2021

Digital Content Marketing Studies and Research. More than one-third of marketers plan to increase email marketing budgets in 2022. In fact, according to the study, only about one percent of marketers plan to decrease their email marketing efforts next year. B2B Content Marketing Studies and Research. smm Click To Tweet.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Using phone interviews and online surveys, we researched 362 buyers and 369 sellers of consulting services. Social media platforms play a key role in firm visibility.

Consulting 157

Consulting Research Work Management Marketing Management 157

Hubspot

MARCH 12, 2020

That’s because the company has an integrated media planning strategy. That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. Below, let’s dive into what an integrated media plan looks like and how to adopt it in your marketing strategy. Integrated Media Planning.

Media Plans 90

Media Plans Planning Marketing Strategy Marketing & Strategy 90

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Sprout Social

JANUARY 2, 2019

Welcome to planning season! Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.”

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. To truly unlock this understanding, tapping into the power of market research is crucial. Instead, they result from careful market research, strategic planning, and meticulous execution.

Social Media 40

Social Media Research Social Marketing Planning 40

Martech

DECEMBER 6, 2021

And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season. The state of holiday gifting.

Differentiation 108

Differentiation Research Brand Identity Branding 108

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Trade Press Services Newsletter

APRIL 4, 2024

Podcasting is a powerful media platform for sharing ideas, stories, and expertise. Research shows that around 144 million Americans listen to podcasts monthly. Prior to the interview, research the podcast, host, and typical audience. Preparation is key. There’s no such thing as overpreparing. Consider sound quality.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 4 Best Content Planning Tools. 4 Best Content Planning Tools. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

KoMarketing Associates

JUNE 28, 2023

However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. That could limit their ability to plan for their primary business objective for the year: customer acquisition.”

ROI 247

ROI Planning Social Media Acquisitions 247

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. How and when do you plan your derivative content?

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. According to LinkedIn , there are more than two million posts, articles, and videos added to that social media platform every day. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. The secret is out.

Research 118

Research Co-Registration Brand Identity Branding 118

Bionic

JUNE 25, 2019

Isn’t it about time for your media planning software to recommend your media plans? Bionic has unveiled the Media Plan Recommender – a revolutionary new media planning tool that uses artificial intelligence to recommend the best media placements for your advertising campaigns.

Media Plans 53

Media Plans Tools Media Advertising Agencies 53

Exo B2B

MAY 29, 2023

Good old-fashioned marketing research still exists, and here are some pointers to where and how you should be integrating it right now. Such questionnaires can be distributed via social media, supported by a boost. The post Marketing research: where and how should you integrate it? Start by mapping out your marketing processes.

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

Hinge Marketing

FEBRUARY 19, 2021

election, and waves of social issues/changes dominating the media and peoples’ attention, it’s not a wonder that the buying cycle for technology and software firms was both unpredictable and unprecedented. Insight #1: High Growth Technology and Software Firms Conduct More Research. With a global pandemic, a contentious U.S.

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

BenchmarkONE

NOVEMBER 19, 2020

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Gone are the days of off-the-cuff keyword research. The results?

Paid Content 94

Paid Content Keywords Research Paid Search Agency 94

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. By now, you might be on all the major social media platforms.

Paid Content 94

Paid Content Research Product Youtube 94

Webbiquity

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Alpha-Diver is market research firm that applies neuroscience to more deeply understand marketplace behavior.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

ClearVoice

FEBRUARY 14, 2022

The groundhog saw his shadow, so you know what that means — six more weeks of digital marketing research and studies! You’ll also find details about which media rivals television in terms of consumption time, and you will see data that documents which lead-scoring techniques B2B companies are struggling with.

Studies 59

Studies Research Planning Television marketing 59

B2B Marketing Traction

OCTOBER 16, 2012

To succeed in social media marketing, your goals must be SMART. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. Conversion rates? Attainable.

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

KoMarketing Associates

AUGUST 10, 2022

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. In the year ahead, most B2B marketers (52%) claim that they intend to increase their budget for social media.

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

Marketing Insider Group

JANUARY 8, 2024

Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it. Incorporating AI into Your Marketing Explore the various AI platforms to incorporate AI in your B2B marketing plan successfully.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Sprout Social

OCTOBER 21, 2016

The holidays are quickly approaching quickly and as a social media professional, you need to plan ahead. Even though it’s not even Halloween yet, it’s time to start planning for holiday campaigns and initiatives. This week at #SproutChat , we discussed how to plan for the holiday season. Plan in Advance.

Social Media 86

Social Media Planning Media Marketing Analytics Tools 86

EveryoneSocial

DECEMBER 13, 2018

Typically, the discussion of using social media in the workplace is met with criticism. This approach makes sense as much of the data out today indicates extensive social media use at work. According to the Pew Research Center: 34% of workers use social media to take a mental break from work. Help in Recruiting Efforts.

Media Plans 64

Media Plans Social Media Planning Paid Search Agency 64

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. Here are 5 hacks you can use to boost your company’s organic social media reach. There are different best practices for every social media platform. Develop a Social Media Strategy.

Social Media 318

Social Media Organization Media B2B 318

Inbox Insight

AUGUST 30, 2020

How do they plan their budget? Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. How marketing technology buyers plan their budget. When do they plan?

Work Management 98

Work Management Marketing Management Research Allocation 98