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Trade Shows Need to Evolve | Here Is Why and How to Drive the Change

Adobe Experience Cloud Blog

Particularly trade shows. Because as the world has moved on, trade shows haven’t. In 1983 The Harvard Business Review asked three captains of industry why they went to trade shows. The unnamed VP of a “$200m industrial company” said “trade shows are a self-perpetuating problem.

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The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. An online conferencing solution for conferences, trade shows, job fairs, team meetings, and training. Total reviews: 339.

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A Guide to Attribution Reports with Marketo

SmartBug Media

According to Marketo , marketing attribution is the process of determining which interactions influence a customer to purchase from your brand. They could have come from a trade show list, demo form fill-out, or through clicking on one of your paid ads. Attribution Reporting in Marketo. Setting Yourself Up for Success.

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Understanding Marketo Program Types

SmartBug Media

Someone I worked with once told me that Marketo is like a Swiss army knife, while the marketing automation tool she was used to was more like a plastic spork. Like a multi-tool, Marketo gives you options. Every time you dream up a campaign, you have to choose which type of Marketo program to use. What Are Marketo Programs?

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The Top 7 Things to Avoid at a Trade Show

Adobe Experience Cloud Blog

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid. Details matter.

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What’s in the FUNNEL? – eConsultancy’s London Trade Show

Adobe Experience Cloud Blog

Conor Dwyer, Senior Account Executive at Marketo presented The Secret Sauce to Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth in the Engage track. – eConsultancy’s London Trade Show was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Did you attend FUNNEL?

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Must-attend B2B marketing conferences for 2019

Biznology

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. March 24-28, Las Vegas, Marketo Marketing Nation Summit. For a while there, I was worried, as event after event went dark. March 20-21, London, Get Stacked – The B2B Marketing Technology Conference.