Marketing and Social Media - B2B Marketing Zone

6 Reasons to Repost Your Content on Social Media

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. Do you even repost your content on social media? According to research from Scoop.it, only 34% of content marketers repost their content multiple times on social media. tl;dr: You need to repost your content on social media.

Social Media

Social Media Top of Funnel Media Marketing Automation Services

How to Hire The Perfect Person To Run Your Social Media

Act-On

JULY 25, 2018

Are you thinking about hiring a social media expert to help with (or run) your social marketing? Pro tips for knowing when, why, who - and how - to hire.

Social Media

Social Media Media Personalization Social Marketing

7 Ways B2Bers Can Rock Lead Gen Via Social Media

Act-On

MAY 23, 2018

You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?

Lead Gen

Lead Gen Social Media Media Leads

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

6 Reasons CRM Users Should Embrace Social Media Management

Act-On

SEPTEMBER 20, 2018

Are you getting the most from your social media marketing efforts? Learn 6 reasons why you should connect your CRM with your social media management tool.

Social Media

Social Media CRM Media Social Marketing

B2B Marketing Department Structure: Finding the Right Approach

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

Paid Search Agency

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools

How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

DECEMBER 9, 2023

Revisiting your email marketing automation workflow and automation should happen regularly. So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. Average at best.

Open Rate

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel

10 Simple SEO Basics for Better Rankings

Act-On

SEPTEMBER 24, 2023

But for those who need a quick primer, here’s a basic SEO definition in marketing. In the example below, the page title is “What is marketing automation?” We love this example from the Content Marketing Institute. For example, we’d look for a topic related to marketing automation since that’s what we do at Act-On.

Lead Scoring

Lead Scoring Lead Ranking SEO Top of Funnel

When Do You Start Preparing Your 2019 Marketing Plan?

Act-On

SEPTEMBER 11, 2018

In the Act-On Marketing Blog recap, we review historical optimization; develop a social media strategy; and review six steps to your 2019 marketing plan.

Planning

Planning Marketing Plans Marketing & Strategy Act-On

3 Ways to Start Earning Links

Act-On

SEPTEMBER 26, 2023

It will show you the content with the highest social media engagement. On a side note, it also shows who shared the content, which you can keep track of for future use (influencer marketing, anyone?). For example, let’s say that you’re a software company and your target market is B2B content marketers.

SME

SME FAQ Domain Link Building

Marketing Automation for Financial Services Marketers

Act-On

OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation.

Marketing Automation Services

Marketing Automation Services Marketing Management Marketing Automation Service

How to Create an Organic LinkedIn B2B Marketing Strategy

Act-On

JULY 18, 2018

Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy.

Linkedin Organization B2B Marketing Marketing & Strategy

5 Groups to Join on LinkedIn if You’re in Marketing

Act-On

SEPTEMBER 24, 2023

Especially if you’re looking to build connections and have conversations with your fellow B2B marketers. According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are.

Linkedin Paid Search Agency Work Management Peer-to-peer

Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

FEBRUARY 26, 2024

Account-based advertising is a tactic used in account-based marketing. For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing. What is Affiliate Marketing?

Paid Content

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand

3 Tips to Scale Marketing for Small Teams

Act-On

SEPTEMBER 28, 2023

Marketers are creative, constantly looking for new ways to reach their target market and get results. But we’d argue that small marketing teams like yours must be even more creative … because you don’t have a huge internal team to back you up. How Small Marketing Teams Can Drive Engagement at Scale Superfans.

Paid Search Agency

Paid Search Agency Work Management Marketing Automation Services Planning

Pipeline Generation: Face Economic Headwinds and Win

Act-On

MARCH 19, 2024

“Surveys show CMOs are concerned about demonstrating ROI, with another significant challenge being the generation of leads,” says Jeff Day, SVP of Marketing at Act-On Software. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. asks Kevin.

Marketing Automation Services

Marketing Automation Services Budget Programs Generation Cross-Selling

The Marketer’s Ultimate Guide to LinkedIn Native Video

Act-On

OCTOBER 23, 2018

Marketers are embracing LinkedIn Native Video, where they can dramatically increase engagement with prospects and others. Read our how-to guide for a winning strategy.

Linkedin Video Marketing Marketing Prospects Marketing Strategy

How to Build Your B2B Twitter Following (for Free)

Act-On

JUNE 20, 2018

Twitter is powerful when you've got a big B2B Twitter following composed of the right people. We know, we've landed significant customers via the platform. Learn how to build an engaged following for free with these 7 actionable tips.

Twitter

Twitter Ad Building B2B Tips

26 Ways to Promote Your Blog Post (in 2018)

Act-On

OCTOBER 31, 2018

Writing a really good blog post is hard; it's almost criminal not to spend the time to promote your blog post so it gets the readership it deserves.

Promotion

Promotion Spending Social Media Social Marketing

A step-by-step guide for creating an employee advocacy program

Act-On

JULY 24, 2018

Here is a step-by-step plan for getting your employees to post, Tweet, and share your relevant content on their own personal social network accounts. Employee advocacy is a fastest, organic tactic for building brand engagement.

Social Networks

Social Networks Tactics Planning Relevance