Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Hubspot

JUNE 1, 2015

We spend tons of time writing posts and optimizing them for search and social media. It either covers a topic that will be just as applicable five years from now or one that can be easily updated to stay relevant. " The Essential Cheat Sheet of Cover Photo Sizes " is a great example of this.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

MARCH 3, 2016

In a world where information about you is readily available on the web and social media, it's vital that you clean up and update your digital footprint and personal brand -- before you start sending out those applications. As a marketer, I did what I do best: I ran my job search like a marketing campaign.

Ideal Customer Profiles 28

Ideal Customer Profiles Broadcasting Profiling Hubspot 28

Optinmonster

JANUARY 25, 2023

Creating a buyer persona is important for any business that wants to understand its target audience and tailor its marketing strategies accordingly. Smart marketers know that clearly defining your ideal customer is the key to high conversions. Here’s a quick overview of what we’ll cover in this guide.

Buyer Personas 114

Buyer Personas Template Demographics Ideal Customer Profiles 114

Hubspot

DECEMBER 25, 2018

Scrambling for social content is nothing new. And it's really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes. You can fill it in at the same day and time every single week to prep for the following week's social media content.

Template 101

Template Social Media Social Marketing Media 101

ConvertKit

APRIL 29, 2020

Why choosing the right Instagram image sizes is important. The best sizes for Instagram photo posts. The ideal sizes for Instagram video posts. The best size for Instagram Stories. The best size for IGTV posts. The best size for Instagram Live videos. The best size for Instagram profile pictures.

Ideal Customer Profiles 74

Ideal Customer Profiles Profiling Video Marketing Paid Search Agency 74

Hubspot

MARCH 8, 2019

Scrambling for social content is nothing new. And it's really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes. You can fill it in at the same day and time every single week to prep for the following week's social media content.

Template 78

Template Social Media Social Marketing Media 78

Webbiquity

JANUARY 21, 2014

Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? What are the best practices for promoting events through social media?

Social Media 100

Social Media Social Marketing Tips Media 100

Sprout Social

JULY 23, 2020

Social media and healthcare go hand in hand these days. More and more of the public are taking to social media for healthcare news and resources. Cloth face coverings… Posted by CDC on Friday, July 17, 2020. However, social media and healthcare are about so much more than follower-count.

Social Media 139

Social Media Media Terms and Conditions Education 139

Hubspot

OCTOBER 9, 2019

The free app’s video capability means smaller brands can expand long-form, creative content beyond just photos. From in-feed videos to IGTV, Instagram Live, and Stories, there are several opportunities and styles available to marketers who want to expand their video reach on a budget. Why Instagram Videos. Link in bio. Interviews.

Video Marketing 78

Video Marketing Budget Programs Verticals Lead Ranking 78

Hubspot

AUGUST 3, 2016

In order to take a great one, you need to know a thing or two how to set up a shot, what to wear, and how to edit a photo. What are some cool marketing campaigns you've seen recently? N ow that we've covered what makes a headshot good, let's dive in to how to actually take one. Check it out below. What Makes a Good Headshot?

Budget Programs 28

Budget Programs Profiling Tips Rules 28

Hubspot

OCTOBER 21, 2014

1) Cheat Sheets. Cheat sheets are the kind of short, concise offers someone might bookmark for future reference. Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Hubspot

SEPTEMBER 24, 2019

Add a great cover photo. Add Facebook social media buttons to your blog and website. Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market. Not to mention, Facebook owns 77% of all social logins. Add milestones.

Paid Content 78

Paid Content Facebook Tips Work Management 78

KoMarketing Associates

JULY 5, 2013

Even though Facebook remains the primary social platform among users, the growing influence of Google+ cannot be understated. Even though the execution of Google+ initiatives are still in their infancy for B2B marketers, there are good examples available. Make sure to let us know either via comments below or on our own Google+ page !

Google 120

Google Examples B2B Marketing Analytics Tools 120

Webbiquity

APRIL 8, 2014

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Many (most?)

Facebook 100

Facebook Work Management Paid Search Agency Marketing Management 100

Hubspot

AUGUST 10, 2016

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing. With a daily active user base of 1.13

Lead Generation 28

Lead Generation Facebook Generation Leads 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Webbiquity

FEBRUARY 24, 2015

SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. Among his 15 steps are title tags, on-page content (keywords used naturally, not stuffed), video, site audits, and otpimized photos (“use alt tags to help describe your image.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Webbiquity

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100