Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. This means you must adapt to the new reality. Quick Takeaways. Millennials Rule.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Trade Press Services

MARCH 18, 2024

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. The publisher puts up the money to edit, design, package, print, and market the book.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Marketing Insider Group

JULY 1, 2020

Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. But, sales and marketing’s focus should have always been balanced between new and existing customer as sales cycles in existing accounts are at least 50% shorter than new accounts.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Marketing Insider Group

NOVEMBER 16, 2020

Marketers today all struggle with the challenge to show ROI. That’s why technology has become a given for the modern marketer. MarTech tools can automate, optimize, and analyze your marketing programs like never before. Retargeting isn’t new in marketing. Smart Social Media Content Distribution.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Marketing Insider Group

JUNE 23, 2020

The Internet of Things has not only made our lives easier but has also opened up a whole world of marketing opportunities and new ways to reach consumers. As the IoT continues to grow, we as marketers need to identify the opportunities that arise and take maximum advantage of them. The Internet of Things and Marketing.

Internet Marketing 363

Internet Marketing Advertising Agencies Marketing Agencies 2 Paid Search Agency 363

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. How Do I Calculate Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Companies need to keep growing to succeed, and content is one of the most effective ways to do that.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Martech

JANUARY 29, 2024

Gone are the days when gating all content to meet quarterly MQL KPIs was effective. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? They don’t become a lead until they show you they are. Let’s explore.

Lead Ranking 117

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 117

Marketing Insider Group

MARCH 25, 2020

If you want to scale up your content marketing efforts, you need to create more content. Outsourcing all or part of your content marketing is more cost-effective than employing a full-time in-house team. But, this doesn’t mean that you have to personally write all your content yourself.

Content Marketing 232

Content Marketing Branding Brand Identity Work Management 232

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Martech

FEBRUARY 20, 2024

But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world. These three changes can help you keep more mistakes out of the email process and learn from the ones that sneak through.

Email Marketing 117

Email Marketing Planning Work Management Paid Search Agency 117

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. What KPIs are important for content marketing? What are KPIs?

Marketing & Strategy 103

Marketing & Strategy Marketing Strategy Content Marketing Work Management 103

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Imagine this: You run a SaaS social media management company. If you haven’t, then you need to cover them.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Imagine this: You run a SaaS social media management company. If you haven’t, then you need to cover them.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. For the B2B market, the resulting successes have been undeniable. If you find that your email open rates are on the decline or your social media no longer feels spunky, a podcast can help you break out of a rut.

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Martech

FEBRUARY 12, 2024

The content for the new product line needed revamping, and sales were carping about the lack of leads. Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. Digital Marketing Knowledge.

Paid Search Agency 104

Paid Search Agency Planning Ad Building Enterprise Management 104

ClearVoice

SEPTEMBER 22, 2023

The modern audience reacts differently to legal content. Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. Storytelling content based on data Storytelling and data are a great mix. And to collect data, you can run surveys and polls.

Rules 91

Rules Storytelling Content Distribution 91

ClearVoice

APRIL 3, 2024

In the content marketing world, you’ll likely find yourself having to build a business case to justify spending those precious marketing dollars on content when the ROI isn’t as immediate as traditional paid advertising. They might not even be marketing people at all! Content’s ROI is harder to track by itself.

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. It ensures you’re not throwing away money but investing where it will make the most difference and get you the best returns. Content creation.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Adobe Experience Cloud Blog

MAY 29, 2019

Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s vital to remember that if you don’t get it in front of the right set of eyes, your content is useless. That’s why we’re going to focus on another essential part of your campaign: distribution.

Demand Generation 134

Demand Generation Paid Content Distribution Demand 134

Rev

JULY 5, 2023

A well defined go-to-market strategy is the difference between a successful launch and a flop. It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. What is a go-to market strategy? Why do you need a go-to-market strategy?

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 78

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Touchpoints.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

BenchmarkONE

JULY 20, 2022

And when it comes to the marketing industry, thought leaders are a dime a dozen, each claiming they know what the next marketing trends and tools are. . And with the time constraints of running a business and all of the content out there, it can be tough to read every blog and social channel to find the best guidance.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

The Marketing Blender

OCTOBER 21, 2022

5 marketing budget allocation best practices. When it comes to marketing, there’s no one-size-fits-all solution. That said, there are some general principles you can follow when allocating your marketing budget to ensure you’re getting the most bang for your buck. . Contact Us. . Know Your Objectives.

Allocation 98

Allocation Marketing Budget Marketing Budget Creation Budget Programs 98

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. How do you best reach decision-makers in a time of ever-changing rules? Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. Generating leads with B2B marketing strategies is not low effort.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing & Strategy 126

ClearVoice

DECEMBER 19, 2023

What is a content strategy? A content strategy is the holistic plan you use and consult when including content creation as part of your overall marketing strategy. And no, “going viral” is not a content strategy.) (And no, “going viral” is not a content strategy.) Who are you marketing to?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

Stevens & Tate

SEPTEMBER 20, 2023

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. But marketing is broad and relies on several networks, platforms, and systems. It ensures that your product or service has a name in the market.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Schubert B2B

JUNE 22, 2023

However, in our today’s world, social media has become a vitally important tool in B2B inbound marketing as well. But, what really is the role of social media in b2b inbound marketing? Why Is Social Media an Important Part of B2B Inbound Marketing? But what exactly makes this platform so great?

Inbound Marketing 62

Inbound Marketing Social Media Social Marketing B2B Marketing 62

ClearVoice

JULY 26, 2022

Developing a marketing plan is similar to planning a well-balanced diet. Yes, you have your favorite foods and others you might rather stay away from, but for your diet to be truly balanced, you’re going to need a bit of both. The same is true of marketing plans. What is organic marketing? Newsletters.

Paid Content 52

Paid Content Organization Paid Search Agency Practices 52

Sword and the Script | B2B

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. Relationships?

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership B2B Marketing Effectiveness 124

Content Standard

SEPTEMBER 27, 2021

Content is no longer a marketing tactic; it’s brand currency. Over the last several years, we’ve seen the lion’s share of the buyer’s journey go digital, transforming the customer experience into a content experience. This guide is designed to help you build that power base. Content Bursts.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? You as a business owner should be aware of thеsе statistics because it helps in; Spotting markеt trеnds Sеgmеnting consumеrs Pеrformancе еvaluations Forеcasting and planning Supporting dеcision-making Undеrstanding usеr bеhaviors And much more!

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Binary Demand

APRIL 8, 2024

Empowering precision : Market segmentation emerges as your ace in the hole. You gain precision in identifying, targeting, and engaging with your customers by dissecting your market into distinct segments. The term “market segmentation” traces back to 1956 when Wendell R. So, let’s get the ball rolling!

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52