Kaon

OCTOBER 21, 2015

Seagate “has been building hard drives forever,” Tomer Hagay, Director of Technical Marketing, Seagate, said. Hagay convinced leadership to move forward with virtual demonstrations by framing it primarily around cost reduction, then emphasizing marketing effectiveness. Determine the content you want to include.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

OCTOBER 13, 2020

Increased Marketing and Sales Conversions. Online, for instance, interactive content can generate four-to-five times as many page views as static content. This can be the case both in-person and online.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

Kaon

MAY 26, 2020

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, won two Awards of Excellence for its interactive solutions in the 26th Annual Communicator Awards. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications.

Interactive Marketing 29

Interactive Marketing Creativity Advertising Agencies Trade Show 29

Kaon

FEBRUARY 16, 2018

Kaon Interactive Takes Sales & Marketing Applications to the Next Level With WebVR. Now these experiences are available online via WebVR. Our platform transcends the traditional way that marketing and sales applications are created and deployed, resulting in highly effective user experiences.

Lead Ranking 113

Lead Ranking Press Product B2B Sales 113

Kaon

SEPTEMBER 18, 2015

The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. B2B buyers are taking a random walk around the internet in hopes of finding products or services related to their business needs, at the same time, marketers are hoping they will get in the way of that random walk.

Hubspot 100

Hubspot Conference Mobile Advertising Mobile Marketing 100

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. Just stop doing that. ” Watching the reaction of the two executives was telling. Originally posted by Gavin Finn on LinkedIn.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Kaon

JUNE 26, 2019

Spandana Lakkaramju, Global Digital Marketing Manager at Cisco. Morgan Pearson, Senior Manager of Marketing Operations at Thermo Fisher Scientific. Bio-Rad Laboratories, Cisco, Micron Technology, PHC Biomedical, Siemens Industry, Thermo Fisher Scientific Share Their Stories of Success at Kaon’s Regional Seminars.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Kaon

JUNE 16, 2015

5 tips companies must start thinking about when marketing and selling to Millennials. The traditional way of marketing is no longer appealing when dealing with this younger, tech savvy digital generation of millennials. Millennials expect a cross platform, seamless online experience, regardless of the device they’re using.

Rules 100

Rules Cross-Selling Multi-Channel Mobile Marketing 100

Kaon

MARCH 25, 2020

The BBC reports that an intensified, sustained outbreak of the Coronavirus could halve global market growth this year. In all of these cases, the majority of companies typically reduced spending, particularly affecting marketing budgets. Innovative Digital Marketing and Sales Platforms Help to Weather the Storm .

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

MARCH 24, 2016

Connecting with customers is no longer about the product, nor is it sufficient to rely on a sales relationship or the company’s marketing communications and messaging. Original article posted on B2B Marketing. As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Kaon

JULY 10, 2020

CEOs Must Invest Now in Marketing. In an April 2 survey , 90% of marketers reported their budgets were frozen, delayed, or severely cut. Winners were also found to spend significantly more on marketing than losers. The relationship between marketing expenditures and performance is significantly positive.

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Kaon

MARCH 3, 2020

In the past, this meant that significant marketing budgets would have been wasted. However, marketing leaders in innovative companies like Amazon Web Services, Juniper Networks, HPE, Dell and Supermicro have invested in digital transformation strategies. Optimists see opportunity in every challenge.

Marketing Budget 40

Marketing Budget Trade Show Mobile Marketing Digital Transformation 40

Kaon

MARCH 12, 2020

Marketers have been collecting data on their digital marketing initiatives ever since the web became a mainstream marketing platform. When marketing applications became more ubiquitous, these same kinds of data collection principles were similarly used in an attempt to measure the effectiveness of these applications.

Marketing Analytics Tools 205

Marketing Analytics Tools Lead Ranking Distribution Analytics 205

Kaon

MAY 5, 2020

Kaon Interactive , the leading provider of interactive, 3D marketing and sales applications for global B2B brands, has been awarded the Customer Experience Transformative CEO Award for Digital Transformation by The CEO Forum , in recognition of our President & CEO Gavin Finn.

Digital Transformation 29

Digital Transformation Trade Show B2B Sales Conference 29

Kaon

DECEMBER 9, 2015

As the novelty of the new century diminishes, so, too, has the glow of a single marketing channel (social media) as the locus of all things “new” in marketing. In 2015, we observed a more practical approach to content marketing and a more rational view of the marketing mix, in general. The Digital Core.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100

Kaon

JULY 14, 2015

Nine out of 10 B2B marketers are actively using content marketing, regardless of their size or industry. Here are some lessons learning from the world of content marketing. The objective of content marketing has shifted from lead generation to developing effective engagement. Original article posted on MarketingProfs.com.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100

Kaon

OCTOBER 21, 2020

The shift to exclusively virtual business interactions due to the COVID-19 pandemic has dramatically increased the need and demand for digital sales and marketing customer engagement solutions, like those offered by Kaon Interactive , that are agile enough to remain relevant in the post-COVID-19 era. Jen (marketing colleague).

Enterprise Management 162

Enterprise Management Work Management Marketing Management Demand 162