Direct Response Coach

MAY 6, 2017

There are many good reasons to embrace content and inbound marketing as a strategy for building website traffic and generating sales leads. The post Do you have the patience for content and inbound marketing? The post Do you have the patience for content and inbound marketing? appeared first on McCarthy and King Marketing.

Inbound Marketing 133

Inbound Marketing Content Marketing & Strategy Organic Leads 133

Direct Response Coach

OCTOBER 26, 2014

You see it everywhere – online, in print, on TV and radio. The post The nuances of the free trial offer appeared first on McCarthy and King Marketing. The free trial offer has been around forever. And for certain products or services, the free trial will always have great appeal. Here’s why: For consumers, [.].

Copywriting 100

Copywriting Lead Generation Advertisements Advertising 100

Direct Response Coach

OCTOBER 21, 2014

You may have thought SEO was only achievable by the most sophisticated online marketers. The post Small business SEO: What finally turned me on to SEO appeared first on McCarthy and King Marketing. General Online Advertising Web Marketing' But in fact, small business SEO is very much a possibility. I knew it was.

Small Business Marketing 100

Small Business Marketing SEO Business Advertisements 100

Direct Response Coach

MAY 12, 2015

To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. Apples to oranges, right?

Adwords 100

Adwords PPC Google Comparison 100

Direct Response Coach

MARCH 29, 2015

Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis. It’s a marketing app that allows you to create your own dashboards using data from various marketing platforms like Google Analytics, [.].

Copywriting 100

Copywriting Generation Marketing Analytics Tools Direct Marketing 100

Direct Response Coach

APRIL 12, 2015

The post Generating a Lead vs. Buying a Lead appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General Lead Generation Online Advertising Web Marketing' I never know what it will cost to generate a lead for a particular client until after we’ve run some [.].

Buy 100

Buy Leads Lead Marketing Qualified Leads 100

Direct Response Coach

MAY 6, 2017

The post Do you have the patience for content and inbound marketing? appeared first on McCarthy and King Marketing.

Inbound Marketing 100

Inbound Marketing Content Marketing Direct Marketing 100

Direct Response Coach

NOVEMBER 5, 2014

As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts. Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., These are all important parts of your marketing and [.].

Top of Funnel 100

Top of Funnel Sales Leads Ad Building Leads 100

Direct Response Coach

OCTOBER 10, 2014

The post The sounds of great advertising appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing Email Marketing Lead Generation Online Advertising Print Advertising TV Advertising' What in your mind should great advertising accomplish? ——-. We all have our favorite TV [.].

Advertisements 100

Advertisements Advertising Copywriting Lead Generation 100

Direct Response Coach

OCTOBER 3, 2014

The post When creating advertising, don’t make your audience connect too many dots appeared first on McCarthy and King Marketing. Copywriting Direct Marketing General Online Advertising Print Advertising TV Advertising' If you are creating advertising of any type, are [.].

Advertisements 100

Advertisements Advertising Copywriting Direct Marketing 100

Direct Response Coach

DECEMBER 3, 2013

This is how leads are generated through inbound marketing. appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Survey Marketing Web Marketing' The best part is that over time that same [.]

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Leads Lead 100

Direct Response Coach

NOVEMBER 19, 2013

Lead generation magnets are often an oversight to newcomers trying to generate sales leads through marketing. appeared first on McCarthy and King Marketing. But eventually they see the error of their ways, and they come to realize this simple point: If you want to generate sales leads, you need to start with a lead magnet. No, it’s [.]

Leads 100

Leads Lead Marketing Qualified Leads Copywriting 100

Direct Response Coach

NOVEMBER 26, 2013

The post Sometimes I forget I’m a copywriter appeared first on McCarthy and King Marketing. Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing'

Copywriting 100

Copywriting Lead Nurturing Customer Surveys Lead Generation 100

Direct Response Coach

SEPTEMBER 26, 2013

appeared first on McCarthy and King Marketing. Collateral Copywriting Direct Mail Direct Marketing Email Marketing General Lead Nurturing Online Advertising Print Advertising Web Marketing' And too often I [.] The post Copywriting – Do you edit while you write?

Copywriting 100

Copywriting Lead Nurturing Advertisements Advertising 100

Direct Response Coach

AUGUST 28, 2013

The post How to create website content without a blog appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation Online Advertising Print Advertising Web Marketing' I know because I’ve been meaning to write this article for two weeks now. [.]

Marketing Websites 100

Marketing Websites Copywriting Content Lead Generation 100

Direct Response Coach

JULY 25, 2013

The post Copywriters: Choosing the right words appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation Lead Nurturing Online Advertising Web Marketing' For the latter, it may be just a flip of the [.]

Copywriting 100

Copywriting Lead Nurturing Lead Generation Direct Marketing 100

Direct Response Coach

APRIL 4, 2013

Headlines and titles serve on the front lines of marketing communications. The post ‘Snakes on a Plane’ and the power of compelling headlines appeared first on McCarthy and King Marketing. The post ‘Snakes on a Plane’ and the power of compelling headlines appeared first on McCarthy and King Marketing.

Copywriting 100

Copywriting Internet Marketing Advertisements Advertising 100

Direct Response Coach

SEPTEMBER 22, 2014

Long before the Internet, direct mail vs. print advertising was the critical debate among both B2B and B2C marketers. Even with so many online opportunities around them, many retail stores, restaurants and other local businesses still rely on their local newspapers, free standing inserts and solo direct mail to reach [.].

Advertisements 100

Advertisements Advertising Internet Marketing Direct Marketing 100

Direct Response Coach

DECEMBER 9, 2013

I just finished reading an interesting article in B2B Online that provided details on a failed email campaign for Level 3 Communications, a multi-national telecommunications company. The post What I don’t understand about this failed email campaign appeared first on McCarthy and King Marketing. During that time, 77,972 emails [.]

Email Campaigns 100

Email Campaigns Campaigns Promotion Email Marketing 100

Direct Response Coach

JANUARY 5, 2017

The post Direct Response Advertising on the Google Display Network appeared first on McCarthy and King Marketing. But I would be the first to tell you that direct mail is not the solution for every business or every situation. Direct mail is but [.].

Display 100

Display Advertisements Advertising Google 100

Direct Response Coach

MAY 31, 2017

appeared first on McCarthy and King Marketing. The post Landing Pages: Do you need a squeeze page or sales page – or both?

Landing Pages 100

Landing Pages Lead Nurturing Direct Marketing Lead Generation 100

Direct Response Coach

JULY 3, 2015

If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you. What it says is what we’ve all known about Facebook for the past few years – except it’s much worse from a marketer’s standpoint. It has been common [.].

Facebook 100

Facebook Marketing Prospects Business Lead Generation 100

Direct Response Coach

APRIL 25, 2016

The post The Problem with Most Taglines appeared first on McCarthy and King Marketing. It was a slow, stop-and-go ride through several back roads with no way to pass. With each stop, I would come face to face with the National Grid logo – and its tagline, [.].

Direct Marketing 100

Direct Marketing Copywriting Advertisements Advertising 100

Direct Response Coach

JULY 26, 2015

Advertising and marketing programs are supposed to generate results – measureable results. appeared first on McCarthy and King Marketing. Too often, we forget that. Too often, we are led down the path of brand building and product awareness. We are seduced by creative ads, clever headlines and eye-grabbing graphics.

Advertisements 100

Advertisements Advertising Creativity Generation 100

Direct Response Coach

JUNE 23, 2015

We can always think of some reason not to do a particular marketing program. The post Why Remarketing is a MUST for every business appeared first on McCarthy and King Marketing. Not enough money” and “not enough time’ are the most common. With Remarketing, those excuses won’t fly. What is Remarketing? Most people are [.].

Business 100

Business Advertisements Advertising Design 100

Direct Response Coach

SEPTEMBER 17, 2015

The post Never feel bad about “cold calling” appeared first on McCarthy and King Marketing. But for the larger population, cold calling has taken a back seat to other lead generation tactics – everything from direct mail and email to paid [.].

Cold Calling 100

Cold Calling Lead Generation Tactics Email Marketing 100