Circle Studio

MAY 26, 2015

The post 5 Strategic Benefits to Developing a Microsite For Your Marketing Program appeared first on circle S studio.

Microsite 60

Microsite Marketing & Strategy Marketing Marketing Websites 60

Content Marketing Institute

DECEMBER 7, 2021

A month after the pandemic hit, a new microsite from Monster went live: Work in the Time of Coronavirus. Continue reading → The post How’d You Make That Flipping Awesome Content for Monster appeared first on Content Marketing Institute.

Microsite 126

Microsite Content Content Marketing Paid Search Agency 126

Tomorrow People

MAY 26, 2021

Learn how Tomorrow People designed and developed a powerful microsite for Silverfin’s annual event. See how we could accelerate your go-to-market. From physical to digital – forced online due to the pandemic. Fast Forward is the annual event hosted by Silverfin , the cloud platform for connected accountants. Get in touch >

Microsite 156

Microsite Digital Transformation Advertising Agencies Planning 156

Content Standard

AUGUST 20, 2015

Brands can choose to host their content in many places, and the location often depends on the goals and objectives of their content marketing strategy. Microsite. A microsite is a domain that is separate from your brand’s website. For more stories on content marketing stategy, subscribe to the Content Standard Newsletter.

Microsite 40

Microsite Domain Content Deep Linking 40

Contently

MARCH 31, 2017

I spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. Here’s one question that keeps coming up: How does Facebook’s fake news problem impact content marketing? So how does that impact the way content marketers operate? Use reliable sources.

Rules 138

Rules Microsite Advertising Agencies Content Marketing 138

Martech

MAY 2, 2022

” These are the questions asked by many digital marketers frustrated with their enterprise-sanctioned Web Content and Experience Management (WCM) system. They may have previously used WordPress for a personal site or blog, or had an external agency build a microsite for them on WordPress. Processing.Please wait. This is crazy!

Enterprise Management 106

Enterprise Management CMS Development Microsite Marketing Management 106

ClearVoice

FEBRUARY 7, 2022

Well, in addition to all of them being infinitely more interesting than me to my teenagers, they also play a prominent role in this month’s top digital marketing trends. Digital marketing trends: Michelin uses video games to reach teen drivers. marketing Click To Tweet. Read on to find out why.

Trends 131

Trends Campaigns Planning Trade Show 131

The Point

AUGUST 16, 2016

Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. Marketers need to gain a holistic view of the entire virtual event experience to identify promising opportunities. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals.

Tips 299

Tips Co-Registration Microsite Pricing 299

xiQ

DECEMBER 15, 2021

Transforming Field Marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. How does your current lead nurturing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

xiQ

MAY 14, 2020

May 14, 2020 – xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Based Engagement (PBE). By combining proven behavioral science-based personality assessment methodologies with Artificial Intelligence (AI), xiQ has created a new category for B2B precision selling and marketing.

B2B Sales 118

B2B Sales B2B Marketing Personalization Account Based Marketing 118

Customer Experience Matrix

MAY 12, 2015

I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Walker Sands

DECEMBER 5, 2022

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. These tools boost the appeal of a microsite or landing page — and when you add a robust web content strategy to the equation, you gain the ability to forge deeper connections with visitors, leading to more conversions.

Landing Pages 52

Landing Pages CMS Development Microsite User-Generated Content 52

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Imagine this: You run a SaaS social media management company.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Adobe Experience Cloud Blog

MAY 13, 2019

Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Email is a permission-based marketing channel. Wrapping up.

Email Marketing 134

Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

Salesforce Marketing Cloud

AUGUST 27, 2021

Watch how a manufacturing company utilizes out-of-the-box templates to build fast-loading landing pages and event sites with Microsites , supercharges campaign analytics with Datorama Reports for Marketing Cloud — Advanced, and modernizes the post-purchase experience with Salesforce Order Management for B2B. Engage with your customers.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Contently

OCTOBER 11, 2019

In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. Mayo Clinic | Sharing.

Creativity 134

Creativity Examples Content Marketing Planning 134

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Ensure you know the brand and marketing objectives and how the integration will be measured. I collate this in a spreadsheet, which helps all marketing colleagues better understand opportunities throughout the customer lifecycle. Said no one, sadly, ever!)

Work Management 101

Work Management Brand Identity Branding Marketing Management 101

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Inspiring brand examples of content marketing success.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

ClickDimensions

APRIL 16, 2020

In the recent weeks and months of the COVID-19 pandemic, marketers around the globe have had to come to terms with the fact that their carefully laid marketing plans can’t stand up to the new normal of social distancing, remote working and the near-complete shutdown of entire cities, regions and countries.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

Martech

FEBRUARY 7, 2024

Q: How did you get into marketing? I think that’s what really introduced me to marketing. And not only marketing but also technology. I was working with marketing and with the engineering team, building a product. It really taught me about this intersection of, back then, UX and marketing and technology.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 112

MindFire

JULY 13, 2021

How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer? Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients?

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

xiQ

MARCH 26, 2020

Let’s evaluate what this means for B2B Sales and Marketing. As Q1 wraps up, your goals may not have been greatly affected, but with businesses now suspended in limbo, sales and marketing will experience a plummet in numbers during Q2. Build portals or microsites to connect with your clients.

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

Kevin Indig

SEPTEMBER 11, 2023

Other than most marketing channels, SEO is different: Besides the basics, it’s like investing, where you develop hypotheses on as much data as you can but can’t control the outcome. 2/ Compare markets A way to measure relative incrementality is by tracking SEO performance against a site or directory you don’t optimize. 

Forecasting 114

Forecasting SEO Microsite Domain 114

Salesforce Marketing Cloud

JUNE 21, 2023

6 Strategic Design Tips for Converting Your Pitch into a Microsite Keith March Mistler An Experience Cloud microsite can keep essential info accessible and help your teams build better relationships with your customers.

Lead Ranking 52

Lead Ranking Design Microsite Generation 52

Avitage

FEBRUARY 15, 2014

But I think a critical content marketing lesson has been overlooked. ” A Personal Experience One of our more interesting success stories using content and marketing automation occurred when we noticed a viewer consuming virtually all our content on our website and microsites across a two day period. Content Publishing'

Microsite 120

Microsite Content Marketing Content Distribution 120

Content Marketing Institute

MARCH 20, 2019

Read this First appeared first on Content Marketing Institute. Even if you already have your primary website, your domain days aren’t done. A new content hub? You may need a new-to-you domain. Here’s what you should know. Continue reading → The post Need a New Web Domain?

Domain 85

Domain Microsite Campaigns Marketing Websites 85

xiQ

JANUARY 12, 2022

xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report. We’re thrilled to be recognized as a High Performer by G2 in the Sales Intelligence and in the Account-based marketing and content development categories. It lets us see everything.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

xiQ

DECEMBER 15, 2021

Transforming field marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Kevin Indig

JULY 17, 2023

Positional is building a modern marketing stack with an initial wedge in content/SEO, the least loved portion of the stack and the most ripe for disruption. We are building an all-in-one toolset for content marketers with tools for content optimization, internal linking at scale, keyword research, and detecting AI generated content.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Launch Marketing

JANUARY 24, 2018

Recognizing a need to amplify the marketing activity and support for one of their key channel partners, Akamai looked to Launch Marketing to bolster their efforts. Launch partnered with Akamai to develop numerous partner branded marketing assets to support their key channel marketing activities through each stage of the buyer journey.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Based Engagement (PBE), and Carbon Design, the leading Personality Based Marketing agency , are pleased to announce the commencement of a strategic partnership to launch PBE. Our joint-mission is to introduce a new class of precision-driven B2B sales and marketing. REDWOOD CITY, Calif.,

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Driven Engagement (PDE), and Carbon Design, the leading Personality-Driven Marketing agency, are pleased to announce the commencement of a strategic partnership to launch PDE. Our joint-mission is to introduce a new class of precision-driven B2B sales and marketing. REDWOOD CITY, Calif.,

Design 118

Design Account Based Marketing Personalization Planning 118

Litmus

FEBRUARY 21, 2022

Dramatic shifts in consumer behavior (and life in general) over the past few years has brought about new marketing trends and expedited the evolution of digital marketing efforts. But with so many options, marketers have found planning and navigating these changes to be a bit of an unmapped obstacle course.

Planning 91

Planning Webinar Metrics Trends Paid Search Agency 91

MindFire

MARCH 7, 2023

How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer? Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients?

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52