Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers.

Webinar Metrics 109

Webinar Metrics Forrester Top of Funnel Research 109

ANNUITAS

MARCH 21, 2023

Dynamic Chat gets More AI and Improved Routing Chat is obviously a top trend among marketers , especially as ChatGPT continues to both excite and worry a lot of marketing professionals. Let’s dig in to these new and advanced features. Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Marketing Insider Group

MAY 26, 2020

It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take. But now is the time to shift the business, marketing communications and approaches. The actions you take today will determine your future market position.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Launch Marketing

MARCH 17, 2022

In remote and hybrid working environments, webinars have become increasingly popular due to the ease of access and ability to watch on-demand, any time. Most webinars are also free of charge, saving you and your team money versus if you were to attend a conference or tradeshow that would take up some marketing budget.

Webinar Metrics 127

Webinar Metrics B2B Thought Leadership Marketing Budget B2B 127

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. But marketers often struggle to quantify the success of B2B webinars.

Webinar Metrics 100

Webinar Metrics Paid Content Paid Search Agency B2B Marketing 100

Webbiquity

MAY 3, 2022

In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. Somewhat more surprisingly, the largest share (62%) still want to attend webinars.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Every month or so, we host a webinar. ” If only. Making some changes.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. increase in web pages about it since 2016. increase since March 2020, signifies a major change in how we perceive B2B intent data. Let’s define intent-based marketing initially with its workings.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

NetLine

APRIL 14, 2022

Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. million first-party registrations—a 9% increase YOY. Here are a few key highlights from this volume: Professionals registering for webinars are 29% more likely to make a purchase decision within 6 months. In analyzing these 4.6

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

BenchmarkONE

NOVEMBER 10, 2022

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. Why Do You Need A Marketing Funnel?

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Salesforce Marketing Cloud

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Read stories of marketing automation success. Read stories of marketing automation success.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. Here’s how you can leverage the power of each type: Behavioral data.

Email Marketing 123

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 123

The Point

JUNE 27, 2018

Webinars are a dime a dozen. As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be completely generic? A registration button that prevents me having to scroll further down the page.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

Sword and the Script | B2B

APRIL 18, 2023

B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. As a side note, it’s worth noting NetLine is owned by the UK-based publisher Informa , which also owns the Content Marketing Institute. NetLine captured behavioral data from some 5.4

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

Predictive Response

JANUARY 3, 2023

One best email marketing is to personalize the content you are sending by implementing a solid list segmentation strategy. Personalization in email marketing will guarantee an increase in click throughs and opens. Hubspot reported that subscriber segmentation is another very common email marketing campaign strategy.

Segmentation 52

Segmentation Planning Blast Campaigns Webinar Metrics 52

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. Marketing automation is beneficial.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. million first-party registrations—an 18.8% increase YOY. increase YOY. That’s wild.

Demand 52

Demand B2B Webinar Metrics Intent 52

Heinz Marketing

JULY 26, 2022

By: Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. One effective way to work smarter and not harder is by investing in marketing partnerships. What is Partner Marketing? Partner marketing refers to a strategic collaboration amongst two or more groups. Why is it beneficial? Nike & Apple.

Advertising Agencies 106

Advertising Agencies Planning Co-Registration Bundling 106

Hubspot

APRIL 13, 2021

A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet. Although once declared dead and outdated , webinars are very much still relevant. In fact, ON24, a virtual platform, hosted 19,292 webinars in April of 2020 alone, which amounts to roughly 640 webinars per day. LinkedIn ).

Webinar Metrics 89

Webinar Metrics Stats Marketing Strategy Marketing & Strategy 89

NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format. They’re not a lead volume driver.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Adobe Experience Cloud Blog

JUNE 19, 2020

We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? But how can you reduce send lists while also reaching or even exceeding your goals? AI in B2B Marketing Today.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

NetLine

AUGUST 23, 2022

million first-party registrations across our platform in 2021, a 9% increase YOY. Since 2019, NetLine has observed a 33% increase in total registrations, clearly indicating how important content marketing has become post-pandemic. 90% of all registrations came during the work week. We get that.

Marketing Report 52

Marketing Report Stats B2B Marketing Work Management 52

NetLine

OCTOBER 16, 2023

To compete in this crowded space, B2B marketers need innovative solutions that boost reach and ROI in short order. It’s this exact reason why ON24 and NetLine have joined forces —to empower enterprise customers with an unprecedented advantage in the digital marketing landscape. In short, the companies with the best CX win.

Enterprise Management 52

Enterprise Management B2B Marketing B2B Marketing Automation Services 52

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Despite all these advantages, premium content is often misunderstood as a marketing concept and poorly applied in practice. Premium content is commonly used in content marketing campaigns.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Only B2B

JULY 7, 2023

A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals. Your marketing efforts will be focused on the correct audience if you build a targeted, opt-in B2B email list, improving the likelihood of engagement and conversions.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

NetLine

JUNE 9, 2021

This blog features research from NetLine’s annual State of B2B Content Consumption and Demand Report for Marketers. As we were putting the finishing touches on the 2020 State of B2B Content Consumption and Demand Report for Marketers , the world went belly up and seemingly changed forever. Webinars Dominated Digital Marketing in 2020.

Webinar Metrics 52

Webinar Metrics Trends B2B Marketing Top of Funnel 52

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. How Does Dirty Data Affect Sales?

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Martech

NOVEMBER 11, 2021

This makes marketers’ online customer engagement more important now than ever. Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives. Elena Hoffman, Sr.

Webinar Metrics 114

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 114

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. But how does it work? be What is Intent Data and How Does it Help Identify Sales-Qualified Leads?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

B2B Marketing Directions

MAY 7, 2023

NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) Source: NetLine Corporation Virtually all B2B companies now use content marketing in some form. million content registrations that occurred on its platform in 2022.

Research 52

Research B2B Paper Content 52

Hubspot

JUNE 23, 2020

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. For example, unlike physical events, virtual events , such as live streams or webinars , enable your brand to gain awareness from international audiences, period. Here are their five go-to tips. Nicholson asks.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Along with static posts, brands have increased their focus on 5-15 second video, a 51% increase compared to 2022. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90