Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta?

Paid Content 226

Paid Content Distribution Cost Per Thousand Budget Programs 226

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website.

Social Media 320

Social Media Top of Funnel Social Marketing Marketing & Strategy 320

Oktopost

MAY 21, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, Joanna Braunold goes Behind the Post to share how social intent data helps both the sales and marketing departments at TytoCare achieve their goals. Yes – you read that right.

Intent Data 86

Intent Data Intent Social Marketing Startups 86

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. In return, you’ll feature them on those channels.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

SocialPilot

APRIL 25, 2024

Have you ever dreamt of starting a YouTube channel but felt overwhelmed by the behind-the-scenes work? Creating content is just one piece of the puzzle. To truly master YouTube, you need a central platform to manage your channel, understand your audience, and keep your viewers coming for more.

Youtube 82

Youtube Copyright Ideal Customer Profiles Advertising Agencies 82

Sprout Social

MARCH 15, 2024

YouTube influencers are on a different level when it comes to business impact. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. Table of contents: Who are YouTube influencers?

Youtube 99

Youtube Viral Marketing Peer-to-peer Impressions 99

Navigate the Channel

MAY 28, 2024

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. On April 30, Forbes demonstrated headline know-how with this title: The Psychology Of Investing. How To Avoid Losing. WHY IS IT NOT HAPPENING? We know that’s not shocking. And, like a charm, that headline brought the clicks.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. How do brands and influencers collaborate to bring these campaigns to life? Good news: we have plenty of insight on this subject!

Tactics 118

Tactics B2B Marketing Advertising Agencies Paid Search Agency 118

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. For brands big and small, growing a channel and dedicated audience is no small feat.

Youtube 94

Youtube Work Management Social Networks Eye-Tracking 94

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way.

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. All with the help of a wonderful tool called YouTube Creator Studio. What is YouTube Creator Studio?

Youtube 110

Youtube Copyright Paid Search Agency Work Management 110

Martech

JUNE 7, 2023

Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Every marketer must incorporate this channel into their strategy. That’s why there’s no excuse for marketers not to create and share video content. Embrace video as a primary marketing avenue.

Marketing AI 101

Marketing AI Advertising Channels Video Marketing Youtube 101

SocialPilot

APRIL 26, 2024

Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. This blog will help you learn about scheduling social media posts, the best tool, top tips, and creating a perfect content calendar.

Social Media 91

Social Media Effectiveness Media Top of Funnel 91

Stevens & Tate

APRIL 15, 2024

When determining how to market senior living communities, you should be aware that the advent of digital technology has offered unprecedented opportunities to connect with potential residents and their families in meaningful ways. However, creating video content is just the beginning.

Video Marketing 84

Video Marketing Marketing Strategy Marketing & Strategy Planning 84

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. Why Use YouTube for B2B Marketing? How popular is YouTube?

Youtube 133

Youtube Budget Programs B2B Marketing SEO 133

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

illumin

APRIL 23, 2024

Earth Day is back and this year advertisers are rallying to create more inspiring ads that bring some critical action. Inevitably, some advertisers miss the mark with their eco-advertising, creating ads with good messaging but little substance. But that means old tech is cast by the wayside – creating literal tons of waste every year.

Paid Search Agency 111

Paid Search Agency Ads Best Practices Youtube 111

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Today’s brands recognize the value of authenticity and targeted reach for online consumers.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 131

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 83

Statistics Video Marketing Work Management Paid Search Agency 83

Contently

APRIL 5, 2022

Google Chrome, Gmail, YouTube, and Google Pixel are just four of dozens of ventures into which the giant has strayed—few of them unsuccessfully. Google Chrome, Gmail, YouTube, and Google Pixel are just four of dozens of ventures into which the giant has strayed—few of them unsuccessfully. Its marketing reflects this. Innovation.

Facebook 193

Facebook Google Paid Search Agency Content Marketing 193

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. Your team is posting relevant, timely information and your community is engaged. The good news is, paid social advertising can be very targeted.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Martech

MAY 21, 2024

While well-executed creative briefs still serve as a solid foundational tool for today’s marketers, they unfortunately require one thing in short supply with marketers: time. However, some content and creative marketers have taken the concept of a creative brief to the extreme. Hardly “brief” at that point!

Creativity 87

Creativity Paid Search Agency Conversion Advertising Agencies 87

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6

B2B Marketing 125

B2B Marketing B2B Planning Brand Identity 125

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Download Now What is Social Media Marketing?

Social Media 126

Social Media Social Marketing Examples Planning 126

Navigate the Channel

DECEMBER 7, 2023

Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics. To stay on top of your game, you need to spice up your social media marketing. To stay on top of your game, you need to spice up your social media marketing. It makes sense to go where the leads are.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Top Rank Marketing

DECEMBER 1, 2023

Search Engine Roundtable How Are CMOs Chasing Consumers’ Attention? Adweek “Language can be complex or incredibly simple.

B2B Marketing 106

B2B Marketing Search Marketing B2B Multi-Channel 106

Top Rank Marketing

APRIL 18, 2024

Podcasts are very easy to create and launch. Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. And the ease of putting out a podcast can hide how difficult it can be to make a good podcast, one that people will be compelled to listen to. Probably not.

B2B 110

B2B Demand Generation Agencies RSS B2B Thought Leadership 110

Navigate the Channel

MAY 31, 2024

Choosing the social media platform that’s the best fit for your business is about your marketing or business goals and objectives and your target audience. Think of your social strategy in terms of the journalistic Five Ws (and an H): Why, what, who, when, where and how. But, as your mom used to say, it’s not all about you.

Business 65

Business Social Media Youtube Facebook 65

Animalz blog

FEBRUARY 25, 2024

Content marketers fall for this same trap all the time. You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 125

B2B Marketing B2B Planning B2B Thought Leadership 125

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Trends 94

Trends Advertising Agencies Paid Search Agency Top of Funnel 94

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Vidyard

JULY 12, 2021

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. Digital marketers are embracing that and using user-generated content in their campaigns.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Digital Experience Platform 116