Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Industry and market. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Traditional marketing costs 62% more than CM.

Lead Ranking 363

Lead Ranking Content Marketing Planning Paid Search Agency 363

Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. Today this channel includes multi-author blogs and different formats like podcasting and video blogs ( vlogs ). Here are a dozen stats that show the value of blogging and provide guidance for achieving real results.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Optinmonster

JULY 21, 2023

Are you looking for digital marketing statistics to learn from and grow your online business ? Keeping up with the latest changes and developments in the digital marketing industry can help you improve your strategies and stay ahead of the competition. Statista ) Email marketing revenue is projected to be $10.89 billion by 2025.

Statistics 57

Statistics Marketing Automation Services eCommerce Stats 57

Vidyard

DECEMBER 17, 2020

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Length 2.4

Statistics 157

Statistics Video Marketing Planning Business 157

Single Grain

OCTOBER 30, 2020

Infographics don’t work anymore.” ” “There are too many infographics out there. Like any marketing tactic, the infographic space is now saturated. You can’t just throw a few stats together, add some images and expect the backlinks to magically appear. Infographics Statistics.

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

Optinmonster

NOVEMBER 14, 2023

Do you want to learn how to create an effective content marketing strategy? Content marketing has emerged as a necessary strategy for businesses aiming to engage, inform, and convert their target audience. We’ll also explore how OptinMonster can elevate your content marketing efforts. What Is Content Marketing Strategy?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Marketing Insider Group

MARCH 4, 2020

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups.

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

Single Grain

SEPTEMBER 6, 2019

With the help of the infographic below, you can brush up on your knowledge regarding Google’s influence in the digital economy. You will also learn some amazing facts and stats about the tech giant that Google has become. Here are some highlights from the infographic. A Simple Hack to Combine Facebook Ads and Google Ads.

Stats 98

Stats Marketing Analytics Tools Google Paid Search Agency 98

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Contents 1.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Atomic Reach

APRIL 2, 2019

What are the content marketing statistics that matter? How can you convince your team, let alone your boss that content marketing is worth the investment? Content Marketing has a host of benefits and is definitely worth the time and effort. So, below are categories of game-changing statistics that every marketer should know.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Optinmonster

APRIL 4, 2024

In marketing, a lead is someone interested in your products or services. As with all other forms of marketing, eCommerce lead generation strategies rely on knowing who your audience is and where to find them. This will help you finetune your marketing campaigns and maximize your return on investment (ROI). What is a Lead?

eCommerce 72

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 72

KoMarketing Associates

DECEMBER 10, 2019

Is your company still avoiding Instagram for B2B marketing? The idea that Instagram isn’t for B2B marketers is almost as outdated as MySpace. According to a recent study , only 46% of B2B content marketers used Instagram in the last 12 months. Or even like it’s Facebook. It’s not too hard to figure out why: Video.

B2B Marketing 247

B2B Marketing Tactics Advertising Agencies Effectiveness 247

Scoop.it

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy.

Paid Content 89

Paid Content Content Marketing Planning Content 89

Oktopost

SEPTEMBER 28, 2023

Content is an integral part of your business, essentially, it is the glue that holds marketing and sales together. From on-site content to podcasts and video tutorials on specialist sites, there are plenty of places to distribute content, but don’t forget about the most lucrative of all: social media. How Powerful is Social Publishing?

Social Media 69

Social Media Social Marketing Top of Funnel Media 69

Onalytica B2B

SEPTEMBER 20, 2017

Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. We know what influener marketing is, why we’re doing it and what we want to achieve. There is far more to influencer marketing. Probably not.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Oktopost

SEPTEMBER 28, 2023

Content is an integral part of your business, essentially, it is the glue that holds marketing and sales together. From on-site content to podcasts and video tutorials on specialist sites, there are plenty of places to distribute content, but don’t forget about the most lucrative of all: social media. How Powerful is Social Publishing?

Social Media 62

Social Media Social Marketing Top of Funnel Media 62

Convince & Convert

MAY 29, 2018

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? Customers LOVE video: 85 percent of Americans watch videos online. 45 percent of people watch more than one hour of Facebook or YouTube videos per week. YouTube videos. Square Video.

Video Marketing 150

Video Marketing Campaigns Ad Frequency Youtube 150

Webbiquity

JULY 21, 2015

Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. 8 Email Marketing Stats and Facts. Direct Marketing News ).

Stats 100

Stats Mobile Marketing Allocation Email Marketing 100

Webbiquity

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.

Stats 80

Stats PR Social Media Social Marketing 80

Sprout Social

APRIL 13, 2022

This made Instagram a valuable visual marketing tool for brands and businesses alike. While the competition for short-form video content from TikTok is heating up, there’s no denying the staying power of Instagram, especially as it rolls out new features and enhances existing ones. Social media marketing for franchise businesses.

Best Practices 123

Best Practices A/B testing Work Management Social Media 123

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Influencer marketing? Or to accurately measure their results.

Social Media 100

Social Media Stats Media Emarketing 100

Sprout Social

OCTOBER 10, 2019

Have you noticed your Facebook engagement has been on a downward spiral lately? Although the recent changes to the Facebook algorithm have many marketers sweating, the update isn’t as scary as it seems. Facebook is asking brands to rethink how they earn likes, comments and shares on their posts. There’s no need to panic.

Facebook 111

Facebook Paid Search Agency Curation Stats 111

Hubspot

MAY 21, 2020

Bandersnatch followed a character named Stefan , a tormented game developer who was forced to make a number of simple and tough decisions to release a video game. But, as a small or medium-sized business marketer who isn't ready to dabble in AR/VR just yet, you might be wondering, "Is interactive content really worth its price?".

Stats 97

Stats Interactive Marketing Webinar Metrics Planning 97

Huptech Web

NOVEMBER 9, 2023

It’s not a big decision when it comes to choosing between reading blogs, listening to podcasts, or watching videos all day. Starting a podcast for your company can be a valuable marketing strategy. Are these stats convincing enough for you? That’s because everyone has their preferences. Well, there are 464.7

Paid Content 52

Paid Content Marketing & Strategy Marketing Strategy Lead Scoring 52

BenchmarkONE

DECEMBER 8, 2022

A top marketing goal for small business owners is to gain and keep customers, which is a constant challenge due to time and budget constraints. Here are 14 small business marketing ideas that will have customers lining up to do business with you. Create visuals that share industry knowledge and stats to educate your social followers.

Small Business Marketing 73

Small Business Marketing Ideal Customer Profiles Business Marketing Automation Services 73

Leadspace

JANUARY 27, 2021

Can social media marketing work as well for B2B audiences as it does for B2C? But, organic and paid social strategies are not one and the same – here are a few pointers for each: 4 Ways to Use Organic B2B Social Media Marketing. 4 Ways to Use Paid B2B Social Media Marketing. Standout with Video Ads.

Social Media 71

Social Media Ideal Customer Profiles B2B Marketing Social Marketing 71

Brandpoint

OCTOBER 8, 2018

Related: Infographic – How to Measure Content Marketing]. Video content. “This shows you don’t have to have a big budget or a large internal marketing team to do some modern content marketing strategies,” explains Laura. ” This was a new marketing initiative for Kroger.

Brand Identity 114

Brand Identity Branding Content Planning 114

Scoop.it

NOVEMBER 22, 2022

Contrary to what some inexperienced marketers might expect, customer purchases don’t happen randomly and unexpectedly. . Vidyard’s How to Create the Best How-To Videos is an example of successful awareness-stage content. Use Infographics. It’s true that many people make snap decisions and resort to impulse purchases.

Content 85

Content Lead Scoring Lead Ranking Sales Qualified Leads 85

Hubspot

SEPTEMBER 23, 2020

Marketing Manager of Product Awareness -- and HubSpot's resident backlink expert -- to develop the blog's link-building playbook. We recently launched a data-driven piece that’s relevant to recent news: How COVID-19 Is Impacting Sales and Marketing Performance ," Nica says. Molding Dull Data Sets into Intriguing Stories.

Link Building 101

Link Building Hubspot Thought Leadership Ad Building 101

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Contently

FEBRUARY 9, 2017

We all know the value of a good stat. At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth. Here’s one you may have read over the years: One minute of video is worth 1.8 million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Martech Advisor

MARCH 11, 2020

Content marketing is defined as a marketing approach that pertains to the creation and distribution of valuable and relevant content with an intention to entertain, educate, inform, or inspire the target audience to guide them through the buyer's journey. What Is Content Marketing? 7 Types of Content Marketing Channels.

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

Inbox Insight

JANUARY 6, 2021

Is content marketing strategy still high up on the agenda? We surveyed a panel of B2B marketers to discover what their key priorities were for the next 12 months. An astonishing 91% of B2B marketers are leveraging content marketing to achieve their demand generation initiatives. Reading time: 4 minutes.

Demand Generation 90

Demand Generation Webinar Metrics B2B Thought Leadership Marketing Strategy 90

Sprout Social

MARCH 22, 2021

In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. After all, competition is fierce and there are so many marketing channels to work with. Reality check: B2B social media is here to stay. Educating audiences (79%).

Ad Building 145

Ad Building Marketing & Strategy B2B B2B Thought Leadership 145

Martech Advisor

JANUARY 17, 2020

Let’s look at how accessibility for websites impacts marketing and how you can make your website more accessible. Impact of Web Accessibility on Marketing. This can impact your marketing activities in the following ways: 1. Learn More: 4 Unique Strategies to Level Up Your Content Marketing Game. Reap SEO Benefits.

Marketing Websites 76

Marketing Websites Planning Guidelines Marketing & Strategy 76

SnapApp

FEBRUARY 16, 2017

Infographics saw the the biggest increase in use of any content type among B2B marketers in 2016, increasing from 50% to 58%. Infographics provide the perfect vehicle to present complex information in a concise, engaging and easy-to-understand way. . This surge of activity has saturated the market. And, for good reason.

Examples 116

Examples Lead Ranking Lead Scoring Stats 116