Oktopost

MARCH 4, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Your employees are your company’s biggest asset, and learning how to utilize them as brand ambassadors can significantly enhance your social strategy and brand awareness.

Ad Building 69

Ad Building Tips Thought Leadership Branding 69

Navigate the Channel

MAY 18, 2023

But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. how to simplify a brand message so people understand it. Takeaway Tidbit: “The customer is the hero, not your brand.” – Donald Miller 2. Read the book to learn more.

Branding 123

Branding Brand Identity B2B B2B Thought Leadership 123

Marketing Insider Group

OCTOBER 22, 2018

Does your brand have a clear voice and tone guide? To clarify, let’s look at what voice and tone are. A brand’s voice is not what you say, but how you say it. Voice is consistent; tone may shift depending […]. If it’s just something you “know” then it may not be communicated as easily as you think.

Branding 216

Branding Brand Identity Marketing Content Marketing 216

ClearVoice

AUGUST 21, 2023

.” For businesses trying to “change” leads into paying customers, a good conversation starts with having a conversational brand voice. It helps brands connect with their audience on a more personal level, which can lead to increased engagement and loyalty. were willing to pay more for brands they trusted.

Conversion 52

Conversion Branding Brand Identity Loyalty 52

Content Marketing Institute

AUGUST 24, 2020

Given 24% of Americans have smart speakers in their home and many more use voice on their smart phones, smart content marketers should understand that voice must be part of their strategies. Your Brand Needs a Voice Strategy appeared first on Content Marketing Institute.

Branding 142

Branding Brand Identity Marketing & Strategy Marketing Strategy 142

CopyBlogger

OCTOBER 24, 2023

Welcome to the world of finding your brand voice, where your brand’s personality isn’t just a feature. Continue Reading The post Brand Voice: How to Craft a Compelling Tone That Attracts Your Ideal Customers appeared first on Copyblogger. It’s the heart.

Branding 73

Branding Brand Identity Features Personalization 73

Contently

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Audiences feel comforted and engaged when they spot his face (or even just hear his voice) onscreen. The trouble with defining a company’s voice is that rigid guidelines can stifle you. Your brand voice on Facebook.

Advertising Channels 167

Advertising Channels Marketing AI Branding Brand Identity 167

DivvyHQ

JANUARY 17, 2023

When it comes to creating a strong brand, the words you use matter. Your tone of voice is essential to connecting with your audience and showing them that you understand them. Check out our latest article by guest contributor Freya Laskowski to learn 9 different types of tones of voice and how to choose the right one for your brand.

Branding 79

Branding Brand Identity Personalization Marketing & Strategy 79

Salesforce Marketing Cloud

APRIL 21, 2022

If you’re a marketer, you’re probably wondering: How do I sound more human with my voice and tone? How do I step into my audience’s shoes the way the best brands do it? You know, like how your paper towel brand shares a recipe for Halloween cupcakes. A great voice and tone differentiates the best of them.

Branding 98

Branding Brand Identity Guidelines Paid Search Agency 98

DivvyHQ

SEPTEMBER 9, 2020

But all to often, brand content lacks a unique voice. Here's a quick look at how top brands have established their brand voice, and how your company can create one of its own.

Branding 78

Branding Brand Identity Examples Advertising Channels 78

Contently

SEPTEMBER 18, 2018

Brands love to talk about voice, but a lot of them end up sounding the same. If your team feels stuck talking in circles about brand voice , you can avoid arguing about tone and POV by playing a few brainstorming games. Before you think about dropping upwards of $50,000 on a brand consultant, try these exercises first.

Branding 157

Branding Brand Identity Paid Search Agency Startups 157

Anyword

MAY 16, 2023

Today we’re proud to introduce Brand Voice into Anyword’s Gen AI Performance Writing Solution. As you know, AI often struggles to generate on-brand copy. And for marketers, what good is generative AI if it doesn’t understand your brand? A powerful brand can win recognition and loyalty.

Branding 52

Branding Brand Identity Guidelines Work Management 52

ClearVoice

SEPTEMBER 24, 2020

Over the past five years, content marketing teams across an extensive range of industries have been steadily decreasing the production of short articles (300-600 words) and increasing the production of long-form articles (1,500+ words). And, that’s potentially a huge problem for your content marketing team and your audience.

Branding 105

Branding Brand Identity Guidelines Content 105

DivvyHQ

SEPTEMBER 16, 2021

Is your brand voice out of tune? The last thing you want is for your brand’s content to feel inauthentic or out-of-touch. Let’s look at a few ways to uncovered misalignment and discuss a few ways to tweak your brand voice so that it syncs with your customers’ and prospects’ needs.

Branding 102

Branding Brand Identity Content Planning 102

Contently

AUGUST 5, 2019

That means I do a lot of made-up voices. I can tell when my friends are getting bored—their eyes gloss over and they check their phones—so I try to vary my character voices in order to make the world more colorful. Each voice has to sound recognizable and familiar , but also exciting and memorable.

Branding 128

Branding Brand Identity Bundling Creativity 128

Martech Advisor

NOVEMBER 8, 2019

In this article, Darren Guarnaccia, Chief Product Officer, Crownpeak, writes about how marketers can enhance content creation using voice technology. Voice assistant use is expected to triple over the coming years, with 8 billion assistants predicted to be in use by 2023. But it’s not just about smart speakers.

Branding 105

Branding Brand Identity Marketing Automation Services Content 105

Content Marketing Institute

APRIL 17, 2018

Interestingly, brand voice remains a critical need and this guide can help you create a helpful one. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

Branding 112

Branding Brand Identity Sample Paid Search Agency 112

Marketing Insider Group

NOVEMBER 8, 2017

Without clear and established guidelines about brand personality, voice, and style in place, new ecommerce companies seem to struggle to […]. The post How to Keep Your Branding, Voice, and Style Intact No Matter Where You’re Selling appeared first on Marketing Insider Group.

eCommerce 164

eCommerce Branding Brand Identity Guidelines 164

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? As we explore the strengths of both, let’s uncover the best fit for your brand’s voice and goals.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Acrolinx

JULY 14, 2020

If your brand was a person what would it say, and how would it say it? It’s no secret that good branding builds businesses that last, but what … Continue reading "You’ve Built A Great Brand Voice. The post You’ve Built A Great Brand Voice. Here’s How to Maintain It.". Here’s How to Maintain It.

Branding 103

Branding Brand Identity Ad Building Personalization 103

Valasys

JUNE 22, 2020

Some of the most successful companies have one thing in common on which their marketing strategy relies upon – a uniform, and consistent brand voice. Thus, the brand voice process revolves around pervading a unique personality and emotion through companies’ communication.

WOMM 69

WOMM Ad Building Branding Brand Identity 69

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Adobe Experience Cloud Blog

SEPTEMBER 21, 2018

One of the biggest branding mistakes that companies can make is to not pay enough attention to their tone of voice. Voice” sounds high-minded, doesn’t it? But tone of voice just refers to how you sound in your writing. In marketing, your tone of voice can be a significant differentiator. Brand Tone Exercise.

Branding 131

Branding Brand Identity Differentiation FAQ 131

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. You can use action words in content marketing by using active voice and placing action words strategically. It should motivate people to want more from your brand. Quick Takeaways.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

FMG Suite

JANUARY 14, 2021

To build a brand, you need to know who you are and — most importantly — how to communicate it effectively. A brand voice is your company’s unique personality which encompasses your company’s vision, mission, and values. Watch our webinar replay to learn: What is a brand voice and why is it important?

Personalization 52

Personalization Branding Brand Identity Webinar Metrics 52

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. And it’s only predicted to keep getting faster.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Content Standard

JUNE 1, 2017

There are a number of disparate factors that influence the direction of your brand voice. Target audience, marketing objectives, existing brand guidelines—the list of contributing elements can be massive. In order to find your brand’s voice, you must bring everything together cohesively.

Branding 66

Branding Brand Identity Thought Leadership Guidelines 66

Marketing Insider Group

APRIL 8, 2024

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. So, why should you care?

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Content marketing can be a highly effective way to build brand awareness.

Ad Building 345

Ad Building Content Marketing Branding Brand Identity 345

Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service.

Social Media 111

Social Media Branding Brand Identity Media 111

ClearVoice

FEBRUARY 9, 2022

With the constant barrage of news and opinions on social media, it can be challenging for brands to know whether — and how — to speak up about controversial topics. But sometimes the person behind the brand finds it impossible or even immoral to remain neutral about current events. smallbusiness #entrepreneur #branding Click To Tweet.

Opinions 64

Opinions Branding Brand Identity Paid Search Agency 64

Bluetext

AUGUST 7, 2023

An organization’s brand voice is how they communicate its mission, value, and impact to audiences through various channels – press release announcements, interviews with reporters, social media sharing & engagement, advertising campaigns, event presentations, research reports, etc.

Advertising Agencies 26

Advertising Agencies Branding Brand Identity Paid Search Agency 26

EveryoneSocial

AUGUST 6, 2019

Anything your organization does — whether online, at events, or even internally — THAT is where you are displaying the brand voice. I don’t need to tell how important your company’s brand is, but it’s imperative to develop a recognizable voice and tone. . Why Is Brand Voice Important?

Social Media 68

Social Media Branding Brand Identity Media 68

Content Standard

NOVEMBER 6, 2018

What began as a way to bring their peers a digestible and reliable stream of news has grown into a daily source of content for millennial women, with a unique brand voice to match. Jankowski has perfected the art of cultivating a consistent brand voice and wielding it. Establish the Right Tone for Your Stories.

Peer-to-peer 77

Peer-to-peer Ad Building Branding Brand Identity 77

Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Weave Your Brand into Your Event.

Event Marketing 321

Event Marketing Planning WOM Paid Search Agency 321